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Planning scheme of Wuwo tea party

One. Overview of activities

The tea party without me is an activity with the theme of tea performance and communication. The purpose of the activity is to promote the spread and promotion of tea culture and provide a platform for everyone to exchange and share their experiences in tea tasting.

Two. Time and place of activity

Time: 2:00-4:00 pm on the third Saturday of each month.

Location: Tea shop or teahouse

Third, the activity process.

1. Before the activity begins, the person in charge introduces the theme, purpose and process of the activity.

2. The host introduced the tea artist and the theme of the day. The tea artist showed the tea performance on the spot, introduced the tea set and tea-making technology, and introduced the variety, origin and flavor of tea to the guests.

3. Introduce the method of tea tasting. Participants will taste tea and exchange experiences.

4. Combining with the seasonal atmosphere, provide snacks and desserts for guests, so that everyone can feel the matching effect of different teas and foods.

5. Before the end of the activity, organize tea friends to exchange and interact, and share tea tasting experience and tasting experience.

6. End the activity and send the guests away.

Fourth, promotion activities.

1. Use official WeChat account, Weibo and other social platforms to promote and attract tea lovers or people interested in tea culture.

2. Invite tea lovers to participate in activities by sending invitations, emails or text messages regularly.

3. Cooperate with tea shops or teahouses to promote sales and attract consumers to participate in activities.

Verb (abbreviation of verb) activity fund

1. Tea artist and host fees

2. Fees for tea and snacks

3. Gift fee (participants can stay and taste the teacups as a souvenir after tea).

4. Layout and equipment rental costs

Income from intransitive verb activities

1. Publicize and popularize tea culture, and improve consumers' understanding and interest in tea culture.

2. Improve the brand awareness and consumer loyalty of tea shops or teahouses.

3. Establish the relationship between brands and consumers, improve customer satisfaction and cultivate loyal customers.

4. Increase income by selling tea and rice.

Verb (abbreviation of verb) activity evaluation

1. Activity effect: Organizers need to evaluate the effect of the activity, collect feedback from all participants, and improve and perfect the activity.

2. Performance evaluation: According to the results of the activity, evaluate the economic benefits and brand benefits brought by the activity.

3. Improvement and perfection: analyze the evaluation results of all activities, sum up the successful experiences and shortcomings, and make a better planning plan for the next activity and improve the effect of the activity.