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Creative Planning of Bank's Mother's Day Marketing Activities

Holding activities on major festivals can promote yourself and make a name for yourself in your own town, creating a better environment for the future. The following is the Creative Planning of Bank Mother's Day Marketing Activities compiled by me for your reference only. Welcome to read this article.

Creative Planning of Bank's Mother's Day Marketing Activities (I) I. Activity Background

In order to better convey emotional culture, enhance consumers' impression and memory of "jewelry" and promote sales with brands, this activity plan is now formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "jewelry", which reminds the target consumers to pay attention to "Mother's Day", triggers their celebration of "Mother's Day", and makes "Mother's Day" penetrate into the emotions of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Promote the sales of in-store products.

3. Carrying the brand mission of "ten thousand kinds of feelings, expressed by me".

4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in the jewelry wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target population is people between the ages of xx and XX who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

X month x day -x month x day.

Activity of intransitive verbs

1. All customers who visit the jewelry store during the event can get a carnation.

2. If you spend more than X yuan (discounted price) in the jewelry store, X Wedding Studio will take a set of wedding photos for your parents free of charge (implementation method: you can jointly set up a wedding photo studio in the local area and design a simple wedding photo series in the name of "Love Mom". )

3. Mothers who have been married for more than X anniversary can get a beautiful gift of jewelry with relevant documents. (places are limited while stocks last), and you can also enjoy the discount of X.

Seven, publicity methods

1, "Mother's Day" content banners are hung on the main streets of the city.

From X to X, in the name of "jewelry", high-density banners were hung on the streets with large traffic in urban areas to remind everyone to pay attention to "Mother's Day", which formed a strong festive atmosphere.

2. Send a "Mother's Day" family message; Send the activity content by SMS.

From X to X, in the name of "jewelry", send wonderful messages of "Mother's Day" to new and old customers of "jewelry" to remind consumers that X is "Mother's Day" and impress consumers with emotional communication. On X-day and X-day of X-month, send the activity content by SMS to inform the target consumers of the activities of "Jewelry" from X-day to X-day of X-month and the main places to carry out the activities.

Creative planning of our Mother's Day marketing activities (II) I. Purpose and significance of the activities:

In order to welcome the arrival of Mother's Day, we can give our mother a blessing, at the same time, we can also give back to customers who love our products, increase the marketing volume of our products, and improve the ranking of branches in branches.

Second, the theme of the event:

Convey the deep affection of "inch grass" to "three spring scenery"

Three. Organizer:

X bank Ji' nan branch business department

Fourth, the activity time:

X month x day -x month x day.

Verb (short for verb) Target audience:

All customers of xx Bank.

Forms and contents of intransitive verb activities

In order to welcome the upcoming Mother's Day, Minsheng Bank specially launched the "Minsheng Bank Mother's Day Series" from May 6 to May 9. A series of special Mother's Day activities, such as flower hall, micro-letter wall and micro-letter greeting card, convey the deep love of "inch grass heart" for "three brilliant spring". Participants can choose any way to offer their blessings to their mothers with their own actions, so that their mothers can feel the warmth like spring. Online activities: As a fan of the official WeChat account of the business department of Jinan Branch of Minsheng Bank, users can send blessings (in words or photos) to their mothers and participate in the WeChat activities on the wall. On the led screen outside the sales department building of Jinan Branch of Minsheng Bank in Jinlong Building, fans and mothers will see the blessings displayed in the whole city, so that this blessing can be witnessed by the whole people. And three greeting card templates "Mom, I love you" designed with the theme of "eternal maternal love and people's livelihood inheritance"; "Mother's Day, I am by your side"; Among the people who love me the most in the world, you can also enjoy the right to customize my words.

After the customization is completed, you can share it with the WeChat circle of friends to spread it, so that mothers can feel the blessing of "personal tailors".

Offline activities mainly include: decorating the hall, giving carnations, giving blue moon laundry detergent and giving kitchen utensils.

Hall layout: In order to surround the hall with deep love for the great mother, carnations can be placed at the entrance of the hall, which will first give the customers who enter the hall the first visual impact. In addition, mini potted plants are placed in public areas, financial areas and cash areas.

Gifts: All customers who buy gold products can give a bunch of golden roses and carnations, and have the opportunity to participate in the makeup activities held by our bank on Thursday for free, on a first-come-first-served basis, with limited places. Young female customers mainly recommend Thursday makeup activities, and female customers over middle age mainly recommend Blue Moon laundry detergent or kitchen utensils. As a fan of WeChat official account, the sales department of Jinan Branch of Minsheng Bank, three greeting card templates "Mom, I love you" are designed with the theme of "eternal maternal love and people's livelihood inheritance"; "Mother's Day, I am by your side"; Among the people who love me the most in the world, you can also enjoy the right to customize my words. After customization, you can share it with the WeChat circle of friends, so that mothers can feel the blessing of "private tailors".

Seven. Expected effect and prospect

Since Mother's Day is only a few days away, the activity plan is made according to the actual situation after considering various situations. The gifts for customers are arranged according to our existing gifts, and this Mother's Day activity is just before the make-up activity. If the two activities are just right, you can make a cross and increase marketing gimmicks. I hope this activity is not only used for the marketing of Mother's Day activities, but also can be applied to other activities and the marketing of various products, and it can also increase our marketing atmosphere.

Creative planning of the Bank's Mother's Day marketing activities (III) Thanks to the mother, creating a humanistic atmosphere of mutual respect and love in the community, enriching the cultural life of the community and improving the brand reputation.

I. Contents

(1) It is planned to hold a "Community Owners' Party" in xx Community on xx, XX, XX. The form of the party is mainly song and dance performances, and all programs are rehearsed and performed by the community owners, including song and dance, China Taiji Kung Fu performance, etc. , in various forms. In order to enliven the atmosphere of the party, games such as "commodity evaluation" and "life tips" were interspersed.

(2) It is planned to set up greeting cards at the on-site booths in X-court, Ju-court and Ting-court communities on 20xx, so that children can give them to their mothers and take photos as a souvenir.

Second, the cost

(1) The expenses of Party XX are as follows:

(RMB ***xxx, X sets of cups, and the cost of reusable shopping bags is xxx).

1, site layout ***xxx yuan:

1. 1 background painting xx m2, xx yuan per square, ***xxx yuan;

1.2 balloon x package, xx yuan per package, ***xx yuan;

2. The activity prize is RMB ***xxx in cash, and the cup set and reusable shopping bag are worth RMB:

2. 1 The game prize is expected to need xx copies, about xx yuan/copy, and ***xxx yuan;

2.2 Small gifts (xx sets of cups, cost X yuan/piece, or ***xxx yuan;

Xx reusable shopping bag xx, cost price X yuan/month, namely ***xxx yuan).

3. Other RMB ***xxx:

3. 1 host fee xxx yuan (including clothing fee, makeup fee, bus fee and performance fee);

3.2 The makeup expenses, clothing expenses and meals of performers are RMB ***xxx;

3.3 The meal expenses of the employees of the real estate company, the meal expenses of the employees of the property company, overtime pay and water and electricity expenses are xxx yuan, totaling xxx yuan;

3.4 X boxes of mineral water, about X yuan/box, ***xx yuan;

3.4 installing accessories is about xx yuan;

3.5 Extrabudgetary expenditure of xx yuan;

(2) On-site booths in X-court, X-house and X-Court communities set up children's greeting cards to give to mothers and take photos as a souvenir. The fees are as follows:

(Total cost * * * RMB * * XXX)

There are about xxx cards in X Court Community, xxx cards in X Court Community and xxx cards in X Court Community, all of which are ***xxx Zhang Xinyi cards. It is estimated that each card will cost ***xxx yuan. And selectively take pictures of the photos taken, and give them to the customers when they return to visit them after the event. It is estimated that the number of photos taken is around xxx, X yuan/piece, and the cost is ***xxx yuan.

The total cost of xx Party, Mother's Day cards and photo activities is RMB xxx, and the cost price of warehouse gifts is RMB xxx.

Three. Work arrangement and assistance department

1, Administration and Personnel Department:

1. 1 Arrange for the driver to transport sports supplies.

1.2 arrange two staff members to assist the warehouse keeper of the finance department in the gift distribution.