Does the company need a SMS public account?

IDG Capital announced its successful lead investment in March, the first of which was "Xinxi Bao", which attracted widespread attention. Because it redefines the most lightweight service distribution portal closest to user needs - SMS. There are still many people who still don’t know, what exactly is smart text messaging, and what does the SMS official account menu look like? We tried to interpret the dialogue between Sina Technology and Duan Yuluo, founder of Xinxibao, about "smart text messaging" when Xiaoyuan Technology's Series B financing was disclosed last year, and excerpted some relevant understandings of text message public accounts to share with everyone. Xinxibao SMS public account has 3 main menus, a total of 18 scene services and traffic entrances. The SMS public account is a new type of marketing service built on semantic intelligent recognition technology and Single-IP dual-channel technology. Similar to the WeChat public account, it provides an intelligent scenario-based platform service that facilitates users to quickly use corporate services or check business information through the SMS interface. Users do not need to pay attention and can directly access the official account menu through text messages. Through semantic recognition and scene matching, the SMS public account is delivered without changing the text message content and without uploading user data. It opens a freely customized service platform for enterprises. It has 3 main menus, each of which contains 6 directory entries. Integrate various corporate services, such as sending text message commands, opening H5 web pages, calling customer service hotlines, and calling corporate APPs. There are three major problems on the front. Enterprise TO user text messages are still increasing at an annual rate of 45%. "Ordinary text messages have little feedback and low revenue." "Users cannot find the key points and interaction is poor." "SMS connection promotion business effects are poor." This has always been a problem for enterprises. The challenges faced by sending traditional service text messages to users. But compared to super applications such as WahtApp, WeChat, and QQ, SMS has a more front-end entrance advantage. If it can be fully and reasonably utilized, the service capabilities it builds cannot be underestimated. Data disclosed by the Ministry of Industry and Information Technology shows that in 2015, the national mobile SMS business volume was 699.18 billion, a year-on-year decrease of 8.4%. But it is worth noting that this number narrowed 5.6% from 2014. You must know that this is the first time since 2010 that the decline in SMS business volume has slowed down. And “corporate SMS” is the main reason behind this. SMS is a basic function directly provided by operators. It has universal coverage and there is a connection without "attention". It is still the best "point-to-point" channel. The so-called "text messaging is dead" only applies to personal communications and not enterprise services. Even in 2015, the increase in the enterprise SMS market still reached 45%. 1 number equals 1 user, 3 times 6 menu entries Xinxibao is integrated into partners’ smart terminal devices (such as mobile phones and smart watches) in the form of SDK. Rooted in the telephone number system with the widest distribution, the deepest user group, and the highest degree of openness, one number equals one user. The SMS official account can support 3*6 SMS menus. On the SMS content page, a scenario-based service system with a complete chain that can be completed with one click is built for users. It is a more front-end, system-level intelligent service distribution and scenario-based service system. Traffic entrance. In the past, text messages were the end point of information. Now, SMS is where the service starts. The SMS official account is the closest and most lightweight service distribution entrance to user needs. For example: In the past, when users wanted to purchase gourmet group buying coupons through "Dianping", the steps they needed to go through were: download the APP - install - open the homepage - search for restaurants - place an order for purchase. However, Xinxibao passed mlink technology can skip these steps. On the SMS page of Dianping’s number, users can directly enter the purchase page through the SMS public account menu entry at the bottom. Another example: In the past, the process for users to recharge their phone bills was mostly like this: receive a phone bill reminder text message from a communication operator - download the APP/follow the official account - find the recharge entrance - perform online recharge. The fragmentation of service entrances, downloading APPs and following public accounts are "too heavy" for users, and for enterprises, the development and promotion costs are "too high". The SMS public account menu builds a scenario-based service system with a complete chain and a complete entrance for users to receive phone bill reminders on the SMS content page.

In less than 2 years since the product was launched, the number of active terminal users has exceeded 200 million. Since Xinxibao Smart SMS was launched in 2015, in less than 2 years, it has covered 46 mainstream Android terminal manufacturers, with the number of active terminal users reaching 200 million, covering 13 Large industries, tens of thousands of scenarios, and more than 300 million text messages processed and parsed every day. RMB 70 million in Series A and tens of millions of dollars in Series B financing Zhuhai Xiaoyuan Technology Co., Ltd., the parent company of Xinxibao, received over RMB 70 million in Series A financing from IDG and Vipshop around the Spring Festival in 2015. At the end of 2016, Xiaoyuan Technology completed tens of millions of US dollars in Series B financing. This round of financing was led by Jieshi Capital, Huao Capital, and Wind Capital, and was followed by Series A investors IDG and Vipshop. Ether Capital served as the exclusive financial advisor. . In 2017, Xinxibao will gradually open intelligent SMS platform services for small and medium-sized enterprises. From 2015 to 2016, the main customers served by Xinxibao are mainly China Unicom, China Telecom, China Construction Bank, Guangdong Development Bank, Industrial Securities, and Bandung Securities. , Didi, Spring Airlines, Ctrip, SF Express, Taobao, Vipshop, Damai.com, Zhenai.com, eDaihai, Yunyi, Baoyuan Real Estate and other industry KOLs. According to the author, in 2017, Xinxibao will gradually open up its intelligent SMS platform services to small and medium-sized enterprises in various industries. Let us look forward to it together.