What's the difference between marketing SMS and industry SMS?

With the rapid development of IT Internet, industry SMS has gradually become an important profit source for the three major operators, and it is also the key evidence to refute the death of SMS. In 20 13, the strong enforcement of advertising law made crazy marketing short messages gradually withdraw from the stage, and also distinguished industry short messages from marketing short messages, which immediately occupied half of the communication field in a short time. There are many forms of industry SMS, such as membership notification, logistics reminder, payment reminder, order notification, peer-to-peer trigger verification code and so on. It is a useful tool in users' daily life, and unlike marketing short messages, it has a strong advertising color, which is easy to disturb users' lives and cause users' disgust. From a technical point of view, the arrival rate of industry short messages is much higher than that of marketing short messages. Generally, high-quality SMS channels can make its arrival rate as high as 95%, while the arrival rate of marketing SMS will be greatly reduced. Because the industry short message itself is born to serve IT Internet users, it will pay more attention to the issues of sending speed and arrival rate.

From the perspective of operating costs, an industry short message, from channel operation, technical team to customer service team, is far higher than a marketing short message in personnel ratio and professionalism. The construction of short message platform, the docking of user's short message interface and the status feedback after sending all need the support of a strong operation and maintenance team. Each SMS verification code sent corresponds to the background audit mechanism, which is not comparable to the marketing SMS that can only be sent by the gateway. From the perspective of market capacity, industry SMS, as a just-needed product in the Internet era, has a blue ocean mall of 654.38+0.7 billion, which is beyond the reach of marketing SMS. Even with the continuous progress of science and technology today, various vivid verification methods such as sliding verification, graphic verification and behavior recognition verification emerge one after another, but industry SMS is still the most important tool favored by enterprises and has irreplaceable advantages.

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