What exactly is the job of a real estate planner? Is it biased towards public relations or copywriting? Is it necessary to design house paintings?

This circle lives by experience, so I'll explain it to you from experience. Generally speaking, three years is a hurdle. Of course, these three years are an imaginary number, but most of them are like this. At the first level, you are a handyman. Wherever you are needed, you go. Maybe you are still chatting, studying, eating and drinking with real estate tycoons in the morning. You are more handsome, richer and more handsome than anyone else.

The second hurdle, that is, the second three years, you have already had some experience. What you used to do was a small thing. At this time, maybe the leader will let you make some important decisions. No matter how big the matter is, he wants to hear your opinion, but by the way, it's the fault of the leader, it's your fault. Just get used to it. You must take it with you. The following customer has a scene, you have to hold back, apologize and pretend. But if you can do this, congratulations, you are not far from becoming a qualified real estate planner.

The third level, that is, the third three years, was well done. You already have the ability of project director, but you are still a small planner at the implementation level. Of course, you can say that you are a happy little planner, but I regret to tell you that the salary of a small planner at the executive level will not be much higher and will not be respected and recognized by others. Let me explain it to you in a good direction. What you need to do at this time is to integrate resources. Make use of all relationships as much as possible to maintain the normal operation of the project. Advertising companies, media and activity companies, including SMS companies, public relations companies and star companies. , all need you to dock, negotiate, and use these resources to serve your own projects. This stage is called trading. You are a trader. So, here, I want to correct it. It is not writing a copy, nor is it an activity public relations, but an integrator of resources, a trader of project operation, and more importantly, thinking about the operation direction of a project. You should give an idea, or your team should give an idea. The operating cycle and profit model of a project are established by such an idea.

The fourth level, I am far away from here, so I can't explain it to you, because I haven't been involved in this level, and I don't want to mislead people's children. But according to my observation, planners at this level have the ability to lead the municipal planning of a city. Planners at this level pay more attention to the operation of funds and the integration of more powerful resources, such as ZF.

In addition, there are many kinds of planners, such as those who specialize in the early stage, those who specialize in the late stage, those who do commercial real estate and those who do pure houses. But in this circle, most of them are all-pass, not all-pass, and it is difficult to mix.

There is a lot to say. According to your question, give a core answer, and I won't go into details about the rest.