Which company is good for texting in Guangzhou? How to use SMS group sending platform to realize drainage

As we know, SMS group sending is a mobile phone-based application. According to the latest data, there are 800 million netizens in China, and the huge user base is the most fundamental reason for the contrarian growth of SMS group sending business in recent years! Short message is a point-to-point instant communication, which is easier for mobile phone users to reach accurately, and the short message opening rate is as high as 98%, which is also an important basis for short message marketing to ensure the communication effect.

First of all, the choice of SMS platform is very important if SMS marketing wants to achieve the expected effect! Regular marketing SMS is a gateway SMS starting with 106, and the market price of SMS is about 5 cents. The content of short messages allowed to be sent should also comply with the regulations of the Ministry of Industry and Information Technology on short message management, which is insurmountable, so as not to be intercepted by the gateway and reduce the spread!

Secondly, if SMS marketing wants to improve the conversion rate, the writing of SMS copy can not be ignored! Before doing SMS marketing, enterprises should do a good job in analyzing the target users and push different copywriting for users with different consumption levels. For example, for users who consume low-end products, we should pay attention to the discount when doing short message copy, and for users who consume high-end products, we should customize VIP services for users when doing short message marketing to show their membership and improve the success rate and corresponding conversion rate!

Finally, pay attention to the time and frequency of SMS sending! What needs to be put forward here is that there are two aspects to pay attention to when sending short messages. One is the sending time of the short message platform, because the sending of short messages in the industry is limited by time and quantity, so as to avoid the situation that the data is ready but the platform is released; On the other hand, it analyzes the target industry attributes and user habits, and chooses to send them during working hours or non-working hours; In addition, in order to avoid causing user complaints, the frequency of sending should not be too frequent, and should be treated differently according to the needs of actual activities!