Fetion, why didn't it replace WeChat?

Speaking of the most popular social software in recent years, it must be QQ and WeChat. Of the two, QQ's current market is far less extensive than WeChat's.

Speaking of the most popular social software in recent years, it must be QQ and WeChat. Of the two, QQ's current market is far less extensive than WeChat's. The invention of WeChat software is undoubtedly a breakthrough in changing the social way of domestic people. Tencent, to which WeChat belongs, has become one of the most popular Internet companies in China because of its existence.

But who knows that before the invention of WeChat, the domestic social platform market was occupied by mobile, and the mobile company became the largest communication company in China with Fetion, which became a hit. Then at this time, someone will ask why Fetion, which has occupied the market, was eliminated in the later development and now disappears.

From the last century, China began to study the Internet. In the past few years, 3G has become the most mainstream wireless technology at that time.

Fetion is a social platform built by mobile companies on the basis of 3G. Before this, there was no systematic social platform in China, so once Fetion was launched, it became the most concerned social platform in China at that time.

Although Tencent launched QQ software at that time, and it became one of the softwares commonly used by the public with its low cost, think about it, Tencent was only a small company at that time, and mobile has played an important role in China with its communication business.

People's trust in established companies is much higher than that of emerging internet companies, and in terms of capital, mobile investment is much higher than Tencent's investment in QQ at that time.

Moreover, as a communication company, the maturity of internet technology application at that time was much more mature than that of Tencent, which was a newborn at that time, so it was more stable in software development quality than Tencent.

Therefore, it is obviously an Internet social platform launched at the same time, and Fetion was not greatly influenced by QQ at that time. However, in the later development, Fetion took QQ as the biggest rival of social platform development for some reasons.

Then at that time, Fetion, why did it take QQ developed by Tencent as its competitor?

Very simple, because the social platforms developed by the two companies have "collapsed" in function. At that time, QQ didn't have so many complicated functions now, and it could only meet the function of voice communication on the basis of the Internet and ordinary sending and receiving information. At that time, Fetion also took instant voice communication as its main function.

But at that time, although Tencent QQ had the same function as Fetion, it did not have a big market. To be precise, it was "squeezed" by Fetion at that time.

And Fetion, through what beat QQ to become the "boss" of the instant messaging industry at that time? That's his trump card function, free SMS.

First of all, it is free, and most users can use it without any worries. Secondly, the launch of this function perfectly catered to people's demand for communication at that time.

After all, the so-called market is created by people, and the number of users is the key to determine the proportion of products in the market share.

The number of users also depends on whether they can accept and like to use this product. At that time, Fetion used its own characteristics to win the support of users and became the owner of the largest share of the communication market at that time.

Fetion, which has such a good development prospect, is now eliminated by the fast-growing market and completely replaced by WeChat, thus disappearing?

There are many reasons for this. After all, with the development of the market, the replacement of new and old products is a normal phenomenon, but many people think that the end of Fetion is completely avoidable. Because its disappearance is not a simple market elimination, most of the reasons are that Fetion did not seize the opportunity.

The first is the development of the Internet. The rapid development of the Internet in China has also led many people to miss the express train brought by the Internet, leading to their backwardness. Tencent WeChat and QQ are the lucky ones who successfully boarded the Internet Express.

In the development of the network, Tencent upgraded its WeChat and QQ system to make it more user-friendly and meet the needs of the public. It can not only receive short messages and complete instant voice calls, but also send pictures, videos and other functions.

Not only that, WeChat also used the foundation laid by QQ before to realize that people in the address book can be added directly through QQ. This operation makes many people feel the fundamental convenience, without adding contacts one by one just because they use two softwares.

Not only that, but compared with WeChat, the expansion speed of Fetion users is very slow. After wechat 20 1 1 was officially launched, in just one year, wechat gained more than 1 billion users. However, since the emergence of Fetion, the number of users has been growing slowly, and it took only three or four years to develop 200 million users.

Such a development speed is far from meeting the market demand. After all, what a mobile communication platform like Fetion needs to do is to provide more convenient social places for the public. However, in its development, because it is software developed by mobile companies, it cannot be used with users of other communication companies.

Generally speaking, Fetion has a prerequisite that "people other than mobile users are not supported", which makes many people begin to doubt whether they really need to use Fetion. If necessary, you must go to mobile to handle related business. This kind of self-binding marketing has not played a very good role, but has made people's opinions on Fetion more and more important.

In the process of use, the experience brought by Fetion is far less excellent than that brought by Tencent's products, because the network delay problem is very serious during the use of Fetion.

And in terms of fees, Fetion seems to be a little unclear. Because Fetion is free to send messages, there is also a rule for receiving messages, that is, there is a charge for directly replying to short messages, and this rule is often forgotten by people, resulting in people being unconsciously deducted a lot of fees by Fetion.

In fact, if the development of Fetion is not as "unrestrained" as before, it is very likely that there will be no WeChat in the market now, and all it needs to do is to upgrade it slightly on the original basis. According to the needs of users and the development of the network, the corresponding functions are added, which is enough to replace all social communication software in China at this stage.

But now that the overall situation has been set, Fetion has long since disappeared from people's lives and become a thing of the past. What our social platform needs to do now is to use Fetion as a negative teaching material and find out the reasons from the problems in Fetion. Don't rest on your laurels because of temporary achievements, but strive to innovate and develop software suitable for China users.

After all, the times are progressing, and so is the software. If you don't progress, you will be eliminated by the market.