Environmental factors faced by Tmall Medical Museum

It's difficult and the competition is fierce.

In 2022, several common modes of medical e-commerce are divided into B2C, O2O and B2B, but B2C is more mature, among which B2C is divided into third-party platforms (such as Tmall Medical Museum and JD.COM Medical Museum). ) and self-operated platform (online pharmacies built by major entity chain pharmacies). Backed by the huge traffic of Tmall, Tmall Medical Museum has grown into the largest B2C third-party medical e-commerce platform in China, with more than 200 physical pharmacies, becoming the industry benchmark. The annual sales of 15 reached 6.7 billion yuan, occupying the main market scale of B2C. The competition in the industry is extremely fierce, mainly relying on price wars, so most of them face losses or extremely low profits, especially OTC drugs.

Tmall Medical Museum consists of six categories of commodities, namely medical devices, OTC drugs, family planning products, contact lenses, nursing solutions, health products and medical and health services. In terms of sales, medical devices account for the bulk because of their relatively high unit price, but they are also the most unstable, followed by OTC drugs, which will be relatively stable like family planning products. From the sales month, the position of the top ten is still changing frequently, and it is still in a period of shock adjustment; Chronic drug addicts will be the main population, and there is still a lot of room for development.