Which car-making technology is more powerful and reliable, Germany or Japan?

German cars were originally family-oriented, while Japanese cars did not strictly abide by this rule.

In the automobile industry, family-style design makes people "love and hate". Family-style design improves the recognition of brand products and is easy to distinguish. The family design of some luxury cars is a symbol of "noble" descent.

However, excessive family-style design is easy to bring aesthetic fatigue, and the shortcomings in family-style design will continue.

German cars such as Volkswagen and Audi first started family design. Unified brand style has greatly increased brand awareness and image power. The sales of many models are also related to the continuation of family Facebook.

For example, Volkswagen LaVida looks like Passat because of its obvious family appearance, which seems to bring a sense of face to the owner and become one of the reasons why LaVida sells well.

The mercedes benz c-class adopts a design very similar to that of the S-class, so it is called "Small S". This makes mercedes benz c Class appear higher than other competing products in terms of "grade" and "style", which has played a great role in increasing market appeal.

Family design also brings platform technology, which can complete the mold and design without drastic independent creation. This undoubtedly greatly reduces the production cost and shortens the product cycle.

However, family design is not without its shortcomings. For example, it has caused serious homogenization and lacked new design ideas.

Japanese cars also have brands that follow family-style design, but they are not as common as German cars. Such as Toyota, Honda and so on. In fact, there are still obvious differences between product lines at all levels.

In addition, Japanese cars will be modified according to the aesthetic habits of consumers in different countries. For example, the China version of Camry is mainly composed of stable and moderate design, while the US version is mainly composed of tough sports.

By transforming the "susceptible" parts such as the front grille, front bumper and headlights, people feel the "localization strategy" of car companies, which has become the most commonly used means for Japanese cars, especially Toyota, to face customers in different regions.

Different power orientations: German cars tend to be turbocharged, while Japanese cars aim to save fuel.

German cars have been equipped with small-displacement turbocharged engines for a long time, pursuing better power output.

The reason is not only to cater to consumers' demand for strong power, but also to some extent related to EU policies. The European Union has strict requirements on the carbon emission of vehicles, so it can only use small-displacement turbocharged vehicles, and cannot naturally inhale.

German cars prefer turbocharging, which brings "cooler driving" experience to car owners, but it also brings the common problem that it is easier to burn engine oil.

Japanese cars have not been very active in turbine technology, but they have made continuous progress in fuel optimization and introduced hybrid power. Although Japanese cars are now compromising on turbocharging, Mazda and Toyota have their own clear strategies. Japanese cars generally give people the impression that fuel economy is very high, so in the A-class car market, Japanese cars have always been quite competitive. The pursuit of fuel optimization by Japanese cars may be related to Japan's small land area and strong "energy crisis awareness".

Sense of science and technology: Japanese cars are slightly backward in intelligence

German cars are more prominent in science and technology, such as Mercedes-Benz and Audi. In many mid-to-high-end models, the "sense of technology" of automobiles is enhanced through three links: automobile appearance, interior decoration and technology configuration.

For example, Mercedes-Benz S-Class has always been the benchmark of luxury cars in terms of safety, technology and intelligence. This reflects the sense of science and technology in the automobile industry and is becoming the main selling point of high-end cars.

The intelligent development of automobile engine system of Japanese cars is slightly backward. Most of the car engine systems sold now, such as Toyota, Honda and Nissan, are still very common functions, and the research and development of autonomous driving is relatively conservative.

For young people who pursue cool, exciting and novelty, this practice of Japanese cars does not seem to be pleasing. The highly generalized statement that "German cars pursue technology and Japanese cars pursue stability" reflects their different styles and routes in the automobile industry.