Exhibition plan book reference

Reference examples of exhibition planning books (5 general articles)

Time passed inadvertently, and a piece of work was over. What awaits us are new work goals and challenges. It's time to take time out to write a planning book. Do you know how to write a planning book? The following are the reference examples (generally 5) of my carefully arranged exhibition planning books for reference only. Let's have a look.

Exhibition Plan Reference 1 I. Company Profile

Aimer Beauty Makeup Co., Ltd. deals in skin care, whitening, sun protection, hair care, essential oil, cleanser, toner, mask, moisturizer, eye cream, perfume and beauty tools.

Second, the current situation analysis

With the improvement of modern living standards, many women, including men, not only pay attention to the inner spiritual pursuit, but also pay attention to the external image, especially female consumers. There are domestic and foreign cosmetics sold in China market, so it is difficult for consumers to choose various brands. We know that the cosmetics industry belongs to the multi-consumption industry. After customers establish loyalty to the brand, they will become old customers, constantly buying the same brand in fixed stores. Old customers will influence the surrounding consumer groups through word-of-mouth publicity, so that stores and brands can steadily increase sales and profits. These old customers will become a cornucopia of cosmetics franchise stores.

Third, the propaganda work:

1 personnel publicity: leaflet distribution, pop publicity.

2. Online publicity: publish relevant information on the Internet, search engines, email and QQ.

3. Media publicity: Newspapers and periodicals release relevant information of this exhibition.

Fourth, preliminary preparation

(1) personnel training:

Etiquette, security and service personnel guidance training

Staff should be prepared for the management of designated areas.

(2) Material preparation:

Text category: background information and new product introduction brochure about beauty beauty. Item category: invitations, badges, water, prizes and souvenirs. —— Suitable for the design of various advertising media, promotional materials, gifts, flags, packaging bags, POPs, bookmarks, teacups, etc. It has a strong recognition and memory for expanding the social influence of the exhibition and establishing the image of the exhibition in the public mind. )

Verb (abbreviation of verb) activity content

(1) Theme of the activity

Bloom beautiful flowers and live a wonderful life! ! ! -The theme aims to attract consumers' participation, arouse their inner voices, attract their eyes and attract their continuous attention.

(2) Venue

Chongqing Nanping Convention and Exhibition Center

(3) Purpose of the activity:

This activity can establish the company's corporate image, publicize the company's product advantages, build a smooth communication channel for customer relations and create a relaxed and good communication atmosphere. As a bridge connecting exhibitors and visitors, the exhibition provides an ideal communication platform for enterprises, companies and visitors. Moreover, the exhibition has the characteristics of all-round publicity to enterprises, high concentration of information, extensive contact and novelty, and its role in macroeconomics is immeasurable.

This activity further starts with consumer perception, that is, under the premise of grasping various consumer perception means, characteristics, laws and all aspects of the perception process, the beauty products will be more perfect in appearance, vision, touch, hearing, perception and feeling, and all aspects of internal use, sales environment, place, information dissemination and follow-up service will be comprehensively planned, organized, controlled and effectively managed, so that consumers can obtain more stereoscopic and comprehensive consumption satisfaction.

(4) Activity planning

(1) exhibition schedule

Exhibition time: April 20xx 17, 7: 30-9: 00.

Exhibition time: April 20xx1710:-17: 00.

Exhibition time: April 20xx/after KLOC-0/7 17: 00.

(2) Expected objectives

Audience: The estimated audience is 654.38+00000.

(3) Giving gifts

During the visit, small gifts will be given to the audience at the exhibition venue (including samples of beauty products, shopping bags with company logo patterns, key chains, etc.). )

(5) Personnel arrangement

2 Miss Etiquette-Good image and temperament

5 receptionists-responsible for receiving visitors.

5 lecturers-mainly introduce product information to exhibitors.

2 security personnel-pay attention to maintaining good order at the exhibition site.

(6) Beauty consultation

Including the latest beauty information, beauty knowledge and related product information; Introduce the latest beauty and fashion trends, the latest company products, interact with the audience, and let the target consumers walk in the forefront of beauty. As long as they can further understand and be familiar with it, feel the advantages of this brand and appreciate the value they enjoy, they can improve their loyalty.

Six, the scene layout

Designed as a powerful block to create a space aesthetic feeling, it conveys the charm of cosmetic products through the absorption and refraction of light.

Design concept: The perfect use of light can be said to be a flexible and interesting design element. It can be the catalyst of design atmosphere, the focus and theme of a booth, and it can also strengthen the layering of existing decoration, and can better show the combination of lighting and booth, thus setting off warm light works, which is a contrast and also a kind of richness. The product exhibition area is all products that show the dynamic and static three-dimensional language of lighting, colorful moving light and dazzling static light and shadow.

Seven. Activity budget

Commodity cost (3,700 yuan)

1 bonus: 200 yuan x10 = 2000 yuan ○.

2 Souvenir: 30 yuan ×50 copies = 1500 yuan ○.

3 Tea drink: 200 yuan ○.

Personnel expenses (65438 yuan +0400 yuan)

① Receptionist: 5× 100=500 yuan

② Miss Etiquette: 2× 100 = 200 yuan.

③ Commentator: 5× 100=500 yuan.

4 Security personnel: 2× 100=200 yuan ○.

The exhibition venue fee and rental facilities total 6800 yuan.

Total: 1 1900 yuan.

Exhibition planning book reference 2 I. Exhibition background

In order to further stimulate the activity of the real estate market, meet and facilitate the demand of xx people to buy houses, and guide the healthy development of xx real estate industry, the 20xx Autumn Real Estate, Home Furnishing and Building Materials Exhibition, led by xx Real Estate Administration Bureau, hosted by xx Radio and Television Station and undertaken by xx Radio and Television Media Exhibition Department, is scheduled to be held in Longhu Park on June 65438+ 10/-3. The theme of this exhibition is "autumn fragrance, harmony and livability", which will provide a good platform for interpreting quality life.

Two. The purpose of the exhibition

1. Build an interactive platform for real estate industry and related industries to show themselves, communicate with each other and develop together, and enhance and expand the brand awareness of exhibitors.

2. Strengthen the "exhibition supermarket" function of the exhibitions, reduce the time cost for consumers to buy houses, let consumers compare and choose on the spot, and guide citizens to rational consumption concepts.

3. Stimulate consumers' desire to buy houses to the maximum extent, so as to achieve the sales targets of exhibitors as much as possible.

Third, the characteristics of the exhibition

1, the exhibition time is set at 10, 1-3, during the National Day Golden Week. The sales opportunity of the housing exhibition in September and October, coupled with the National Day holiday, people's consumption psychology is relatively relaxed and their desire to buy is strong, which is a beautiful time of the year.

2. The exhibition will be held in the South Gate Square of Longhu Park in xx. Longhu Park is located in the east of the main urban area of xx City, east to Jiaodong Street, south to Renmin Road and north to Congtai Road. The traffic conditions are very convenient and the geographical location is unique. The daily passenger flow is nearly 10,000, and it can reach more than 50,000 during the National Day. In particular, the South Gate Square at the exhibition site is the most popular in the park, accounting for 2/3 of the total passenger flow in the park.

3. Great publicity efforts and extensive publicity platforms. Give full play to the media advantages of xx radio and television station and the cluster advantages of professional exhibitions, and increase publicity and promotion in newspapers, television, radio, internet, outdoor advertising and other media. (Please refer to Appendix I Exhibition Promotion Plan for details.)

4. Novel exhibition forms. On the basis of traditional exhibitions, new exhibition forms, the most interactive live activities, rich cultural performances, interactive games and attractive thematic planning activities are added. (For details, see Annex 2: Planning Scheme for Exhibition Special Activities)

Four. Time and place of exhibition

Xx Longhu Park South Gate Square 20xx 65438+ 10/-3

Five, the exhibition host, publicity media units

Organizer: xx Radio and Television Station

Organizer: xx Radio and Television Media Exhibition Department

Media support units: xx TV Station, xx Radio Station, xx Daily, xx Evening News, xx Radio and Television News, Zhongyuan Business Daily, xx Information Port, xx Real Estate Network, xx Radio and Television Network, xx Window Weibo and other support units:

Exhibition scope of intransitive verbs

1, real estate developer

2. Real estate agent

3, home improvement supplies suppliers

4, building materials suppliers

5. Other real estate-related enterprises (mortgage financial institutions, transaction legal advisers, law firms)

Seven. Exhibition planning

① Room display area

Special booth in Area A: the cost is 60,000 yuan.

A 1( 13mx8m)、A2( 12mx6m)、A3( 12mx6m)、A4( 10mx8m)

Standard booth in area B: the cost is 25,000 yuan.

B 1(6mx6m)、B2(6mx6m)、B3(6mx6m)、B4(6mx6m)、B5(6mx6m)、B6(6mx6m)、B7(6mx6m)、B8(6mx6m)

② Building materials and home furnishing exhibition area

C 1-C3 booth: cost 1.5 million yuan (5x3m/booth width can be extended).

Booth C3-C29: The cost is RMB 6,543,800+RMB 2,000 (both 5mx3m).

Eight. Exhibition description

1. Exhibitors must have independent legal personality;

2. Exhibitors have corresponding pre-sale permits and business licenses for commercial housing;

3. Exhibitors are required to pay the booth rental fee before September 30 before entering the venue;

4. The booth design must be novel, beautiful and generous, and cooperate with the development of real estate model and company lintel;

5. Without the permission of the Organizing Committee, the booth shall not be used for other purposes;

3. Exhibitors should abide by the advertising law to promote and display their products;

7. Requirements for participating properties: Meet the conditions for listing and sales (with state-owned land use right certificate, construction project planning permit, construction project commencement permit, construction land planning permit and commercial housing pre-sale permit). Projects without pre-sale (sales) license can only show corporate image and projects, and houses cannot be sold in any form.

8. Exhibitors who trade at the exhibition site shall not harm the interests of property buyers by fraudulent acts. Violators are disqualified from participating in the exhibition, and the booth fee will not be refunded;

9. Exhibitors should take good care of their booth items and be responsible for any losses;

10. If the exhibitor fails to report for the exhibition before 8: 30am on June 10, the organizing committee has the right to use his booth for other purposes, and the paid booth fee will not be refunded;

Preface to reference 3 of exhibition planning book

Jinan, the capital of Shandong Province, is one of the cradles of Shandong cuisine with a long history and wide influence. It is an important part of China's food culture and one of the four major cuisines in China. With the development and demand of catering market in recent years, Jinan has already integrated the three local characteristics of Shandong cuisine (jinan cuisine, Jining cuisine (mainly Confucian cuisine) and Shandong coastal Jiaodong cuisine). Let every diner taste all-round Shandong cuisine in Jinan. Longqiantan has been in business for the tenth year, and on the basis of previous experience in food activities, it hired a famous chef with abalone wings in Luxi;  Fushan Seafood Chef and Anhui Famous Chef, together with all the hotel staff, created the 2008 Longqiantan Food Festival for new and old customers.

I. Theme of the event:

Taste seasonal ingredients in spring, delicious and fashionable food, feel ecological health, serve humanity, accept family affection, and create a perfect "prosperous April Longqiantan Food Festival".

Second, the activity content:

The 20xx Longgantan Food Festival is scheduled to be held in the restaurant of the hotel's food and beverage department in April. Keep beautiful

The food festival aims to enhance the hotel's catering competitiveness, cultivate customers and create a catering culture. At that time, through the stage of the food festival, high-grade nourishing abalone wings, ginseng and other fine series with Luxi culture will be displayed; Jiaodong fresh seafood, Shanghai fashion dishes; Advocate a series of green pollution-free wild vegetables; In addition, he is particularly keen on Anhui famous chefs cooking Huangshan special cuisine. Let consumers integrate into it, from high-end to fashion to health, truly achieve the effect of "people-oriented food, saving people for fun", and create a festive atmosphere of "May Day Golden Holiday" in advance!

Third, the activity time:

20xx April 8th to April 16

Fourth, the form of activities:

Banquet package, two ways, giving mysterious gifts between banquets on Saturday and Sunday.

Operation procedure of verb (verb's abbreviation) activity:

(1) preparation

1. Purchase food raw materials, and determine the variety, price and preferential measures of the food festival;

2. Send the information of the flourishing Qiantan Food Festival in April through newspapers, leaflets, banners and short messages. Attract the attention of consumers;

3. Strengthen external contacts, coordinate and cooperate, solve the source of food raw materials, and ensure the original flavor.

(2) Holding.

1, image display of Qiantan gourmet brand

Theme: taste, color, fragrance, taste and shape.

Mode: set up a fixed exhibition area and make finished products for display.

Form: Show the brand and its cultural image through the experience of Qiantan Food Festival in April. Interaction: Win exquisite and mysterious gifts by answering questions. (Looking for drinks to provide gifts)

2. Contents:

(1) The physical art form of the dishes in Qiantan Food Festival in April;

(2) Cultural display of dishes in Qiantan Food Festival in April;

(3) the instrument posture of the service personnel.

(4) Consumers have different moods and appetites when eating in a good cultural atmosphere. Modern people are very particular about eating, especially the food culture. Based on this, we need to creatively and culturally plan the overall environmental layout of this food festival in the atmosphere of creating a catering environment. There is a rectangular display platform next to the stairs on the second floor of the lobby to display exquisite dishes and flowers, and the dining hall corridor on the first floor is set up 18. Let the series of dishes of Qiantan Food Festival in April become another landscape that attracts consumers' attention.

3. Promotion activities

Theme: Easy experience, more fun.

Form: price concessions, holiday promotion, free drinks, mysterious gifts distributed at on-site activities, multiple surprises and unexpected gains. For example, this month's activity of Kouzi Wine has recently joined in.

Content: During the Qiantan Food Festival in April, 2 bottles/table of beer will be given free of charge; When the meal consumption exceeds the reimbursement of local taxi fare in 200 yuan, it is 10 yuan. Note: the above rewards are limited to ordering food festival series dishes, and non-food festival dishes do not enjoy this treatment.

Activity organization of intransitive verbs:

1, division of labor

The restaurant is responsible for organizing the formulation and implementation of relevant plans.

The kitchen is responsible for making the menu and preparing the staff.

The purchasing department entrusts relevant experts to be responsible for procurement and supply.

There is a special person at the front desk who is responsible for the management and promotion of booth goods.

The sales department is responsible for the information transmission of old customers.

2. Coordination and liaison

Purchasing department, sales department, front office.

Step 3 publicize

Leaflets, signs, desk cards, etc.

4. Customer marketing

The sales department cooperates to sort out customer information and send short messages in groups.

5. Activity guarantee

The purchasing department purchases raw materials, the sales department delivers information, the front office is responsible for the goods in the booth, the restaurant promotes them vigorously, and the kitchen controls the cost and the quality of the dishes.

Seven, the environmental layout:

2 banners, parking spaces 1 piece, display cabinets 1 piece.

Two balloons were placed in front of the hotel.

Hang balloons or gold cloth on the stairs from the lobby to the restaurant on the second floor.

Ribbons are hung from the ceiling of the dining room.

Eight, publicity and planning:

1. There is a food festival advertisement printed with color pages in the evening paper.

2. Place food festival billboards in the lobby. (Arabo)

Exhibition Scheme Reference 4 Activity Background:

Xx's home furnishing industry is still at a relatively low level. On the one hand, the area of home stores in the city center is too small to meet the needs of many famous brands; On the other hand, in the East Second Ring Road and the West Second Ring Road, although there are many home buyers, they lack influential and representative brands and the quality is not high. This has caused the double embarrassment of dealers and consumers.

In addition, as of xx month, more than xx buildings will be completed and delivered in xx city, and about xx households will move into new homes. In two years, the number of households entering the new house will reach xx. For home improvement companies and home furnishing companies, this is a huge market. Entrepreneurs with strategic vision are eyeing this cake! How to cut a number? How to stand out?

Success always belongs to those who are prepared! The significance of this activity lies in: effectively connecting the 4Ps (product, price, promotion and channel) in marketing through the activity, in one step, making people change from unfamiliar to understanding → knowing → knowing → liking → forming a consumer group. As long as every link is well done, Midland International Home City will take the lead in Liuzhou home market.

Activity purpose:

Through this celebration, the theme of "Beautiful Home, Love Life" is vividly explained to consumers, which is benign.

Detailed description:

1. Build friendship bridges between Midland International Home Furnishing City and decoration companies, between Midland International Home Furnishing City and consumers, and between Midland International Home Furnishing City and government departments;

2. Lay a solid foundation for the long-term sales benefit of Midland International Home Furnishing City;

3. Considering the long-term goal, taking this activity as the cornerstone, on this basis, taking Liuzhou market as a model to build a model market, so as to achieve the goal of radiating from central Guangxi to surrounding cities;

4. Midland International Home City is closely linked with fashion, green, environmental protection and healthy life;

5. Gather enough popularity, business spirit and wealth for Midland International Home City;

6. Midland International Home City has become the first choice for Liuzhou citizens to buy home improvement products;

7. Target consumers have more confidence in the product quality and service of Midland International Home City;

8. Liuzhou citizens understand and accept the "fashion, green, environmental protection and health" home improvement culture advocated by Midland International Home Furnishing City;

9. Promote the fiery opening of Midland International Home Furnishing City, and bring the long-term prosperity of Midland International Home Furnishing City; Strongly enhance the brand image of Midland International Home Furnishing City and establish the regional industry leader position of Midland International Home Furnishing City.

Second, the activity planning

Plan one

Opening site activities

Plan 2- Continue the popularity of openness through trade fairs.

In order to achieve the established activity goal, our company has repeatedly considered the planning scheme, and suggested that the opening ceremony be continued by "Liuzhou 6 1 Yufeng First New Concept Expo" to find strong support for the opening activities of shopping malls. Through the participation of home improvement companies and customers in trade fairs, we can consolidate the foundation of activities and avoid the disadvantages of regular opening celebrations.

Scheme 3-Promotion Strategy: Combination of Two Swords → News+Advertisement

In order to ensure the success of the opening ceremony and better promote the opening celebration activities, our company proposes to adopt the publicity and promotion strategy of "news+advertising" while determining the plan. At the same time, three-dimensional advertisements are placed in newspapers, television, outdoor, DM, internet and corporate publications. , we held a media meeting for the opening of Midland International Home Furnishing City, and carried out news hype in the form of a series of news columns to realize news collaborative advertising1+1> 2. Publicity effect.

Plan 4- Integrity Signature: Public Commitment to Consumers

As the saying goes, "It is a good trick to talk without practicing fake tricks, and it is a real trick to practice without being stupid." As the first large-scale high-quality home furnishing mall in Liuzhou, Midland International Home Furnishing City pays attention to quality and integrity management, and is committed to being responsible for every consumer. However, in this era of "the fragrance of wine is not afraid of the depth of the alley", it is not enough to just do it, but also speak it out loud so that every target consumer and every public can hear it. To this end, our company specially planned a "integrity signature" activity, that is, at the opening ceremony of the mall, the "integrity management alliance" composed of Midland International Home City and decoration companies signed on the spot to publicly make a commitment to integrity management to consumers. In order to establish a good corporate image and brand image.

Plan 5- 10000 copies of DM magazine will be given away for free.

Ten thousand copies of DM magazine Midland International Home City were distributed to consumers, aiming to further expand the opening effect and brand influence of shopping malls. DM magazine is printed on four-color coated paper with a circulation of 10000 copies (to be discussed). The main distribution channel is shopping malls/free reading on site. The Handbook of Household Common Sense is an accessory of household goods, and it is sent together with DM magazine. Magazines and brochures should be packed in exquisite gift boxes.

□ Scheme 6-"Star" cleverly helps out

What we call a star is not a famous literary star. At the opening ceremony, some heavyweight commercial stars in the home building materials industry and leaders of the municipal party committee and municipal government were invited to deliver warm speeches at the ceremony. Effect: While congratulating the grand opening of Midland International Home Furnishing City, it spread the idea of strong alliance between Midland International Home Furnishing City and well-known brands in the industry to serve consumers together. The participation of the leaders of the municipal party committee and municipal government will enhance the trust and influence of Midland International Home Furnishing City in the eyes of consumers.

Third, the atmosphere packaging of on-site activities

Indoor-

1. Set up a reception desk clearly marked with corporate LOGO at the entrance to present promotional materials, gifts and souvenirs to the attendees;

2. Laying a red carpet from the entrance on the first floor to the entrance on the second floor, and hanging beautiful home pictures on the wall;

2. Set up accompanying wine, guide customers to enter the market, publicize customers' family background, and send gifts/promotional materials;

3, set up a guidance system, set up a sign that clearly marks the corporate logo;

4. Set a rest area in the relevant area of the store, provide waiters and distribute gifts;

5. Set up a publicity desk at the relevant position in the store to display relevant gifts and promotional materials and provide consulting services;

Outdoor-

1, set up a square stage at the main entrance, spread a red carpet and decorate it with green plants;

2. A large inflatable double dragon arch is set behind the stage;

3. Both sides of the inflatable double dragon arch are provided with inflatable lantern columns);

4. Laying a red carpet from the bottom of the first floor to the corridor on the second floor;

5. The main entrance is decorated with celebration balloons and bouquets;

6. Hang a red banner and list the enterprises and institutions celebrating Midland International Home City. The banner extends from the third floor to the second floor;

7. The flag of the company logo;

8. Set up a large theme exhibition board before releasing the theme of the event;

9. Four balloons: two hanging banners of "Midland International Home City Opening Ceremony".

The background analysis of reference 5 in the exhibition planning book;

At present, the catering industry has made unprecedented development. Because Mianzhu is in the transition period of development, civilian consumption is the mainstream. Low-cost marketing measures and blind and disorderly expansion among catering enterprises are the fundamental reasons why catering enterprises cannot make sustainable profits. Mianzhu is a fashionable city and a city with profound cultural background. Food is the most important thing for people, the national economy is growing day by day, and the consumption level is increasing day by day. Health, safety, scientific nutrition, clean environment and brand benefit are the ways to win development.

I. Purpose, nature and core values of the activity

In order to help catering enterprises expand the brand effect, they decided to render the "Enjoy Life Festival" into a "festival with the participation of all the people" in the society. It will promote the all-round development of Mianzhu catering economy.

This happy life festival is purely public welfare, not a profit-making activity. All income, after removing the necessary expenses, will be donated as educational scholarships to outstanding poor students in Mianzhu.

Second, the purpose of the activity

The first China (Mianzhu) Enjoy Life Festival was an all-round cooperation between Mianzhu Longning Advertising and mobile coupons Province, which realized the gathering of activities with the participation and support of the whole people; In addition to stimulating the consumption enthusiasm of the whole people's catering, it will also make the "Enjoy Life Festival" a fixed festival that the whole people expect.

Third, the overall planning of the event.

A major advertising exhibition area: Mianzhu downtown square

1. Pre-publicity: (starting one month before the event)

1, the first day, advertising space in the central square, Mianzhu community advertising, saving some mobile coupons,

Mianzhu TV Station, Mianzhu Central Square electronic screen, and all participating catering enterprises fully launched event posters. (Introduction to the content food festival, and the way of participation in national activities); The TV station and the electronic screen broadcast the same theme and content one week apart (at the same time, they begin to accept appointments and shrink in the form of countdown);

Theme of launching activities: China (Mianzhu) First Enjoy Life Festival:-Probably the best festival in Mianzhu.

2. On the tenth day, 654.38+10,000 DM sheets will be distributed to the general public in three batches, and publicity banners will be hung in the larger towns and villages in Mianzhu (Tumen, Hanwang, Xinshi and Xiaode) to distribute DM sheets on the spot.

3. On the 25th day, the waist drum team will use the music, drums and music along the way to render and attract the public, and distribute DM sheets and brochures along the way (event promotion and sponsor brand promotion). Route to be determined.

Second > restaurant environment:

1. Gate Flag: It may be the best festival in Mianzhu-Enjoy Life Festival.

2.x- Door display stand or poster: See the attachment for details.

3.DM table and KT board are placed at the cashier:

Five: Activity time, merchant promotion scheme selection

1. Life Festival overall activity time: one week;

2. Merchant's promotion plan: See the merchant plan selection table for details.

VI. Details of specific activities

Series 1: Send IPADmimi to consumers Time: After the event Location: To be determined

Subject: Collect accurate user information.

Participants: All consumers who participated in this activity and left their contact information: The whole people will participate, and they will get prizes in addition to spending.

Content: After the event, the participating businesses will provide the name and telephone number of the 1-2 consumer, and we will collect all the collected information, and select a consumer by random sampling to get an ipadmimi.

Series 2: One 9.9 yuan a day.

Time: from the beginning to the end of the activity: in various merchant stores.

Activity theme: Use one activity to drive other sales. Activity object: full name participation

Highlights of the activity: Hold fast to the idea that everyone wants to take advantage.

Content: Merchants want to come up with a product every day as an attraction to attract customers to spend at home. Activity 3: Second coupon

Time: Opportunity to spend again after paying the consumer Location: In various stores.

Activity theme: encourage secondary consumption in the store. Target: in-store consumers.

Highlights of the event: seize the opportunity for customers to come to the store twice through vouchers.

Content: After payment, the cashier gives the consumer a voucher and explains its usage.

Series 4: Red envelopes are delivered every day.

Time: Before Start Location: To be determined

Subject: Give consumers red envelopes in advance and bind consumption. Participants: all consumers who participated in this activity and received red envelopes. Highlight: binding consumption.

Content: Red envelopes are divided into 10 yuan, 20 yuan and 30 yuan and distributed to consumers in batches.

Seven, making related literature collection:

Making Mianzhu Catering Entertainment Yellow Pages (10000 copies)

I. Business Classification

B business address and telephone number (black and white format: 2 10×297)

Eight, the media strategy to television, Internet, app and other media, supplemented by other forms, such as the use of hotline, bus mobile TV, central square live advertising comparison. Do a good job in preparation, publicity and on-site publicity and reporting before the event.

Nine. Effect prediction

The success of the activity will achieve the following effects:

1, to help businesses increase passenger flow and stimulate consumers to spend in stores.

2. Advocate new concepts of social fashion, health, nutrition and food consumption.

3. Create a carnival for Mianzhu people themselves.

4. Create well-known brands, display corporate style, and promote the healthy and orderly development of catering and family cuisine.

X: cost budget

A: source of expenses

1. The total title of the Life Festival is 5000 yuan (1).

2, all kinds of food, entertainment, leisure and other businesses, each charge advertising 600 yuan (70).

3. Mianzhu catering and entertainment yellow pages (advertising sponsor), each family charges 100 yuan (unlimited). Estimated contract: 50,000 yuan.

B: cost:

1, media promotion, promotion, etc. Twenty thousand yuan.

2. The bonus cost is 6,543,800 yuan.

3. The production cost of Yellow Pages is 5000 yuan.

4, design, sales, publicity and other personnel 1 ten thousand yuan.

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