What problems do cross-border e-commerce face and how to solve them?

Cross-border e-commerce usually has two modes of operation. One is to establish stores to sell domestic products internationally with the help of global official cross-border e-commerce platforms such as Amazon, Yi Bei, shopee and Lazada, and the other is to establish independent cross-border e-commerce stations to sell products with the help of SaaS platforms such as shopify. The problems faced by cross-border electronic commerce generally include the following aspects:

1. Due to the lack of online customer service channels, customers' inquiries about product information are unanswered, resulting in low sales conversion rate on independent sites;

2. There is a shortage of pure foreign language talents in China, and the domestic customer service has misunderstood the questions raised by overseas customers, and the answer is unclear, and the conversion rate of customers' purchase consultation is low;

3. There are not enough customer service staff in peak season, so it is difficult to deal with a wave of after-sales service and technical support problems such as order consultation, fault complaints, return and exchange, and bad reviews. ...

Cross-border e-commerce self-built station merchants should hire a number of overseas local customer service oriented by market language to answer overseas consumers' questions about product information, usage methods and logistics methods before sale. Responses and answers to questions such as timeliness and preferential activities can stimulate consumers' strong purchasing power and effectively improve customer conversion rate.

Merchants who open stores on the official platform of cross-border e-commerce also need to hire a number of overseas local customer service staff with mother tongue level to set up overseas customer service teams to solve common problems faced by cross-border e-commerce overseas services, such as language communication barriers with overseas buyers, and low customer consultation response efficiency caused by time difference. At the same time, scientific customer service scheduling and the increase or decrease of online service personnel can also achieve the best global customer service level at the lowest cost.