The creative background of "I don't reply" in the group.

The Spring Festival Gala is an audio-visual feast for China people on New Year's Eve. The Spring Festival Evening of 20 14 is directed by Xiaogang Feng, which is naturally different from previous years. With Xiaogang Feng's creativity and advocacy, Hao Yun wrote a song called "I won't come back in droves", saying "no" to the universal Chinese New Year phenomenon. And this song will also be re-pushed by the Spring Festival Evening crew, which may become a dark horse in the Spring Festival Evening of the Year of the Horse.

After Xiaogang Feng became the general director of the Spring Festival Gala, when Xiaogang Feng held a creative planning meeting in the early stage of the program, he suggested that he could write a song for the phenomenon of mass texting in the New Year, which not only reflected the universal social phenomenon of the New Year, but also guided the audience to say "no" to this phenomenon through songs.

After several selections, the crew of 20 14 Spring Festival Evening took a fancy to Hao Yun, a singer who is quite famous in the folk music field. Under the proposal and creation of Xiaogang Feng, Hao Yun also wrote this song soon. The song "I'm not going back to the group" is catchy and easy to sing with its lyrics and melody grounded.