Marketing planning of hotel's New Year's Eve activities

Model essay on marketing scheme of hotel's New Year's Eve activities

In order to ensure the orderly and effective activities, it is usually necessary to prepare an activity plan in advance, which refers to the planning document for an activity. How to make an activity plan? The following is a model essay on the marketing planning of hotel New Year's Eve activities, which I collected for your reference only. Welcome to reading.

Marketing Plan of Hotel's New Year's Eve Activities 1 Purpose of First and Second Festival Promotion Activities

Through a series of promotional activities such as creating restaurant environment atmosphere, discounts and on-site interaction, we can achieve the goal of increasing the sales revenue of the restaurant during the two festivals during Christmas and New Year's Day, and at the same time improve the brand awareness of the restaurant in the region, make full preparations for the follow-up promotional activities such as the New Year's Eve dinner and Lantern Festival in hotel restaurants, and establish a good corporate image and quality products and services in the eyes of consumers, especially family consumers.

Second, the two-day promotion time

20xx65438+February 24th (week X) to 20xx 65438+ 10 month xx.

Third, the theme of the two-section promotion activities.

Christmas theme: blue dream Christmas, affectionate restaurant

New Year's Day theme: New Year's new atmosphere, great feedback from restaurant customers in the new year.

Fourth, the content of the two-section promotion activities.

Activity 1 "Celebrate Christmas and Welcome the New Year" Special Cultural Wall

On one side of the restaurant lobby, a special cultural wall of "Celebrating Christmas and Welcoming the New Year" was specially made to decorate the festive atmosphere of the hotel restaurant in this special way. The whole cultural wall is covered with snowflake pendants, statues of Santa Claus, golden garlands and little stars. And paste beautiful poems to add interest. Employees in the hotel restaurant write their wishes for Christmas and expectations for the New Year on the cultural wall, and customers can also write their own messages on it. The active cultural atmosphere allows everyone to be involved.

Activity 2 The Christmas Choir sings and sends blessings.

The staff of the restaurant formed a Christmas choir to send Christmas Eve greetings to every guest who came to the restaurant in the lobby and other areas. The blue lights, blue spheres and blue shuttle space with the blue theme and the plant Christmas red form a wonderful and imaginative picture, and there are blue oceans everywhere. That night, the Christmas choir shuttled through the dinner at the Christmas party. They wore red and white robes, and happy songs floated in the air, bringing a touch of warmth to this year's refreshing Christmas Eve.

Marketing planning of hotel New Year's Eve activities 2. Theme of the event:

Carnival Shuang Dan Festival

Second, the activity time:

65438+February 8 to 65438+1 October1.

Three. Location:

The second floor is the Las Vegas Club, and the third floor is the sports bar.

Four. Activity content: (Note: wine merchants will provide sponsorship for the expenses required for the activity)

A, 65438+February 18 yen/month 1 designated special beer (during the event, 4 yuan in the lobby on the second floor/half a dozen, 6 yuan in the lobby on the third floor/half a dozen);

B the planning department designs Christmas cards, which are distributed by the entertainment department. For some important customers or customers who have long-term consumption agreements with the hotel, (KTV rent-free vouchers or 2 yuan cash vouchers are attached to each Christmas card, and the specific guest list will be distributed by the business department after being counted by General Manager Luo and submitted to the general office for approval. Attach a new year's desk calendar, the specific content of Christmas and New Year activities) to increase communication with guests and enhance their desire to come to Jiangdu for consumption. This coupon is valid from 65438+February 18 to 65438+ 10/(65438+February 24, 25, 26, 3 1, 1 month/kloc-0.

C, 65438+Tickets (the price is not fixed) will be charged on February 24th and 25th (one Christmas gift package).

D, Christmas lucky star selection activities:

Time: 65438+February 24th12: 00;

Venue: Tile Bar on the third floor;

On Christmas Day, Christmas costumes will be set at the entrances on the second and third floors. Guests are free to buy, play Santa Claus and participate in the selection of Christmas lucky stars.

On Christmas day, all guests can get two tickets (five-pointed star sticker) when they buy half a dozen designated beers, and so on, the more they buy, the more they buy;

The selection activity was officially held at 12: 00, and the guests who participated in the selection gathered around the audience and were selected by the on-site guests. If the five-pointed star is stuck on the body the most, they can become the lucky stars of Christmas that night, and they can get the grand prize sponsored by the beer company (the specific prize is undetermined)+a dozen designated beers;

The selection of Christmas lucky stars can promote the climax of beer purchase, and it is suggested to set up a grand prize to increase the attraction;

E. Voucher: (65438 in 23 years+65438 in February+1 month 1) (except 65438+24, 25, 26, 3 1,1month1February).

Guests who spend more than 6 yuan (including 6 yuan) in KTV will be given half a dozen beers+Christmas gift packages and a New Year desk calendar;

Guests who spend more than 8 yuan (including 8 yuan) in KTV will be given a dozen designated beers+a Christmas gift package and a New Year desk calendar;

Guests who spend more than 13 yuan (including 13 yuan) in KTV will be given a cash coupon of 65438 +0 yuan+half a dozen beers+two Christmas packages and two New Year calendars, or two dozen beers+two Christmas packages and two New Year calendars; Guests who spend more than 18 yuan in KTV (including 18 yuan) will be given a cash coupon of 2 yuan+a dozen designated beers+a Christmas gift package, and more than two cash coupons for the New Year desk calendar. The validity period is 15 days from the date of spontaneous coupon;

F.2425 Invite Christmas guests to perform live and distribute Christmas gifts;

G, merry Christmas entertainment

Time: 65438+February 24th.

Venue: Beauty Bar on the second floor

On Christmas Eve, the Administration Department and the Security Department selected two men and two women to put on Christmas costumes and held a series of Christmas entertainment activities in the beauty bar on the second floor.

(1) Regular games: beer, color spraying, Christmas gift bags, Christmas dolls, etc. All on the ground, the guests throw the ring 4 meters away, and if they win, there will be prizes;

(2) Glass Ball Clip Game: After the guests clip the glass balls in the box within the specified time (3 seconds), they can go to the gift point of sale to collect the prizes;

(3) Dice game: A security guard is appointed by the security department, wearing a Christmas costume as the champion, and placing half a dozen beers, Christmas gifts, color spray, Christmas dolls, etc. Guests can use beer, or go to the gift sales point to buy Christmas gifts as jumping capital, and go forward to fight with the champion. The winner will get the corresponding prize, and the loser will lose the jumping capital, which is made up by the latter;

H, Christmas countdown:

On the evening of June, 5 minutes before 12: 00, the host presided over the live countdown;

When the countdown reaches 1 sec, all waiters push the guests to the climax, and count down to 1 sec loudly with the MC, stirring the atmosphere at the scene;

When the countdown reaches 1 second, all the DJs and dancers throw Christmas dolls and presents at the surrounding guests. 12: 00 It is allowed to spray colored stripes in the middle of the ballroom.

1. Christmas raffle (designated beer company sponsors prizes)

Time: the evening of February 25th 12: 00.

Venue: Las Vegas Club Hall;

There is a lottery box at the information desk on the second floor, and every guest who buys a dozen designated beers can get a lottery ticket (and so on);

Prize setting: (the prize is undetermined)

J on Christmas day, the hotel selected 12 tall security guards to play Santa Claus, and the entertainment department selected 12 customers to play Christmas angels, and distributed Christmas presents on the second and third floors of the hotel.

K. New Year's Day masquerade (Best Masquerade and Dance Award):

Time: 65438+February 31; Venue: Las Vegas Club on the second floor;

Set up a mask selling point at the entrance of the second floor:

On the evening of February 3, 65438+Kloc-0, guests can dress up freely or go to the mask sales point to buy the masks needed for the party and participate in the selection activities of the costume party held by our hotel; Award selection:

(1) First Prize (Best Dance): A free coupon for karaoke room+a cash coupon for 2 yuan+a dozen beers.

(2) The second prize (Best Makeup) is a free coupon for karaoke room+1 yuan cash coupon+half a dozen beers.

(3) Third Prize (Best Funny) 2 yuan Cash Coupon+Half a dozen beers.

L, New Year countdown:

(1)3 1 that night,15 minutes before 2: 00, the master of ceremonies will preside over the countdown;

(2) When counting down to 1 sec, all waiters will drive the guests to the climax, and count down to 1 sec loudly with the master of ceremonies to stir up the atmosphere at the scene;

(3) When counting down to 1 sec, all DJs and dancers throw dolls and gifts at the surrounding guests, and spray colored stripes in the center of the ballroom at 12: 00;

M, program part:

(1) Christmas programs and dances are arranged in the lobby on the third floor to set off the Christmas atmosphere;

(2) On Christmas Day, the background music in the lobby on the second and third floors is mainly Christmas music;

(3) On Christmas Day, singers mainly sing Christmas songs and throw Christmas presents at guests;

(4) Christmas guests mainly use Christmas greetings and jokes.

Verb (abbreviation for verb) environmental layout

(1) The trees outside the parking lot are covered with stars, and the green belt in front of the hotel is covered with stars (12, 1 before);

(2) Two Christmas propaganda pictures are painted on the front exterior wall of the hotel, and eight hotel activity banners are hung on both sides of the exterior wall:

(3) Both sides of the hotel gate are filled with Christmas flowers, Christmas POP is made above the gate, Christmas garlands are hung, and Christmas snow is sprayed on the glass door;

(4) A 4-meter-high Christmas tree in the center of the lobby, surrounded by several small Christmas trees and Christmas huts, covered with Christmas presents and starry lights;

(5) Place a1.8m-high bubble Santa Claus at the elevator entrance, surrounded by Christmas flowers;

(6) The stairs from the first floor to the second floor are made into Christmas arches with Christmas grass, and the stair handrails are covered with Christmas grass;

(7) A 2.5-meter Christmas tree in front of Las Vegas is covered with stars and Christmas presents, surrounded by Christmas presents, with a group of Christmas POPs on it, Christmas decorations hanging on the ceiling, and Christmas garlands and decorations hanging on the surrounding walls;

(8) Make a set of landscape pictures of the cream Christmas cake house at the entrance food stall (made by the western chef);

(9) In Las Vegas, Santa's head and Christmas garlands are hung on posts, Christmas snowflakes are painted on the wall at the door, a small Christmas tree of 3 cm is placed on each table in the hall, and Christmas ornaments are hung on the ceiling;

(65438+

(1 1) There is a round table in the bar on the third floor, covered with white cloth, with a homemade sika deer on it, next to the Christmas hut and gift bags;

(12) Christmas garlands are hung between the iron pillars on both sides of the lobby on the third floor, surrounded by dragon-shaped Christmas flowers. Pictures of Santa Claus, Christmas garlands and Christmas decorations are posted on the pillars and walls, and a 3 cm Christmas tree lamp is placed on each table.

(13) There are Christmas pictures, Christmas flowers and Christmas garlands on the corridor walls of KTV rooms on the 3rd and 4th floors. Christmas decorations are hung on the ceiling of the corridor, suitable Christmas decorations, Christmas grass and Santa Claus head are hung in each private room, and 3CM Christmas tree lights are placed on the table;

(14) A 1.5m golden Christmas tree is placed at the elevator entrances on the 6th and 7th floors, surrounded by Christmas gift packages, and Christmas garlands are pasted on the elevators on each floor, and some pictures of Santa Claus are appropriately pasted on the corridor walls of the guest rooms.

(15) On the second floor, a sika deer with a height of 1.5 meters, a small Christmas tree with a height of 5CM, a Christmas cabin and a Christmas gift bag are placed at the motorcycle;

(16) A 2-meter-high Christmas tree in the staff recreation room is covered with stars, Christmas packages are piled up under the tree, and pictures of Santa Claus are hung on the office wall.

Marketing planning of hotel New Year's Eve activities 3 I. Purpose of the activities:

1. In order to thank the new and old customers for their strong support to our hotel, we use the favorable business opportunities of New Year's Day and New Year's Day to give back to the new and old customers and stimulate them to continue spending, so as to realize the steady growth of our hotel's turnover and finally achieve better profit objectives.

Second, the activity time:

20xx years 1 month 1 day

Three. Location:

Chinese and western restaurants and guest rooms

Fourth, the theme slogan:

Meet 2 12, meet Regent.

Verb (short for verb) activity:

(1) western food:

1. All customers who spend in western food on New Year's Day will be given an Olympic commemorative card (made by themselves).

2. Customers who spend all day in 3 yuan on New Year's Day will be given a breakfast coupon for western food.

3. Customers who spend all of 6 yuan at one time on New Year's Day will get a coupon (with this coupon, they can enjoy a 60% discount on the retail price).

(2) Chinese food:

1. All customers who consume Chinese food on New Year's Day will get an Olympic commemorative card.

2. Customers who spend in the Chinese food hall on the first day of New Year's Day can get a western-style breakfast coupon when they spend one time in 5 yuan.

3. One-time consumption of 1 yuan, and a cash coupon with a face value of 1 yuan in the private room (this cash coupon can be consumed in any business area of the hotel).

4. On New Year's Day, you will get a VIP card if you spend XX yuan at one time.

5. On New Year's Day, Chinese food will be consumed in 3 yuan at one time, and a standard room will be given for one night.

6. On New Year's Day, you can get an Olympic ticket if you spend at least XX yuan on Chinese food at one time (see the ticket price list, attached, to be determined).

(3) Guest room:

1. Every guest who stays in the room on New Year's Day will receive an Olympic commemorative card.

2. Individuals staying in guest rooms on New Year's Day will be given a 20% discount on the retail price, and fruit baskets and breakfast coupons will be presented.

3. Open 8 rooms at one time on New Year's Eve and give a ticket to Shanghai World Expo.

Marketing Plan of Hotel New Year's Eve Activities 4 I. Time of Activities:

65438+February 20th-65438+10/0

Second, the theme of the event:

Meet xx happy discount on Christmas and New Year's Day.

Three. Activity description:

Every year, 65438+February 25th is Christmas, which is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China.

Fourth, the purpose of the activity:

Through the planning activities of Christmas and New Year's Day, we can expand the popularity of the hotel, strengthen the emotional connection with business customers, and guide the catering consumption of residents in the surrounding areas, thus achieving certain economic and social benefits.

Verb (abbreviation for verb) website layout:

A. At the door: A waiter dressed as Santa Claus stands at the door to greet the guests. When he meets a small guest below 10, he will give a fruit candy.

B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention and display all kinds of Christmas gifts (empty boxes can be wrapped in gift bags). Arrange them in a row under the Christmas tree, all kinds of colored lights, decorations, posters, music and so on. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

E. Glass doors and windows: Christmas pictures such as snow, Santa Claus, etc. (available in the boutique wholesale market)

D waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. Restaurant: The waiter wears a red Christmas hat and gives each table a unique Christmas snack, mainly cakes and biscuits, or a popular hotel snack, surrounded by various sweets.

Activity of intransitive verbs:

Food and beverage department:

1. Christmas package will be launched during the event (the standard is determined by the Food and Beverage Department).

2. Christmas special package:

Book in advance and give Christmas presents.

3. During the activity, each table can enjoy a special dish.

During the activity, each table will be given a small table with exquisite characteristics.

Housekeeping department:

1. During the activity, the business standard rooms on the 6th and 7th floors are special rooms 100 yuan/room.

2. Guests staying in the hotel will get vouchers worth 58 yuan. (Vouchers are only provided on the basis of individual prices, and the minimum house price is guaranteed 100 yuan)

3. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.

4. Guests staying in this suite will enjoy VIP treatment, a room where the chairman gives a welcome speech, a free fruit and two bottles of mineral water.

Villa area:

1, a special 300 yuan villa is launched every day.

Everyone who lives in the villa will get a fruit.

2. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.

Swimming pool:

1. During the activity: 30 cards will be given to 5 adult swimmers, and 15 cards will be given to 2 adult swimmers.

2. It is suggested that you can print the 5 yuan Experience Voucher in the off-season (customers only need to pay the cost of 5 yuan to make a business card with a limited date) and send it to customers to invite them to experience!

Seven. Internal publicity

(1) The personnel department publicizes the hotel holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspaper (1completed before February 20th);

(2) Conduct language standard and etiquette training for staff of all departments during the festival (1completed before February 20th).

(3) The personnel department will select waiters to play Santa Claus and conduct corresponding training (1completed before February 20th);

(4) The security department plays the background music cd during the festival to set off the holiday atmosphere of the whole hotel. (Lobby, Guest Room)

External publicity:

Promote new and old customers through SMS. All departments and marketing departments introduce the contents of this activity to customers by telephone!