What activities are better for Wuyi building materials and wooden doors?

Means 1 discount promotion

In door industry sales, discounts are often used to deal with tail goods and dead goods. Choose the right time to use the discount strategy, otherwise the promotion effect will be half the effort. Generally speaking, discount promotion can be used in the following occasions:

● On special days such as celebrations and holidays, use discount promotions to attract customers and promote sales.

When enterprises launch new products, in order to arouse customers' demand and increase continuous sales, discount promotion can achieve this goal.

When competitors take promotional activities, discount promotion can be used as a powerful weapon against them.

● When product pricing is high, resulting in poor market sales.

● In order to speed up capital turnover and speed up capital recovery.

● In order to reverse the overall decline in sales,

● In order to increase the market share of a brand's products in similar products, the market share will gradually decline.

● In order to enhance consumers' interest in growing brands,

Means 2 Special promotion

Special sales promotion refers to the direct price reduction method in a short time, which discounts customers at a price lower than the normal price to achieve the purpose of promoting sales. Because of its special attraction and strong visual impact on customers, special promotion is widely used by building materials product operators. The timing of the special promotion can be found in the discount promotion.

Advantages and disadvantages analysis:

When carrying out special sales promotion, we should find a suitable reason for special sales promotion, and we should not let consumers think that the products are unsalable or have quality problems before reducing the price. It is also a difficult problem to judge the scope of special promotion. The scope is too small, which has little attraction to customers and poor promotion effect. Excessive range, although it can greatly increase sales in a short time, will cause great loss of profits, not worth the candle.

Means 3 lottery promotion

Lottery promotion is to use people's luck psychology, the pursuit of excitement and the psychology of "taking small bets" to transform into buying desire through lottery. The audience of the lucky draw is very wide, and many consumers will participate.

Advantages and disadvantages analysis:

Lottery promotion relies on prizes to attract consumers, so the setting of prizes is the key to lottery promotion. Generally speaking, awards should be set according to the price of products, and the prizes of activities should have characteristics and set appropriate prizes. The winning rate must be high and there should be more small prizes. It is suggested that the prizes should be set as product vouchers or other service items instead of cash, which is more conducive to promoting sales and reducing the promotion cost of enterprises.

Means 4 Value-added services

Value-added service refers to providing consumers with additional excellent services on the basis of the product's own value. This promotion method is very suitable for building materials products that often need to provide on-site service and after-sales service. For example, consumers buy a certain number of floors, and operators provide free door-to-door delivery and paving services; Consumers who buy paint within the agreed time can enjoy free door-to-door delivery and color mixing and spraying services.

Advantages and disadvantages analysis:

The advantage of value-added services is that operators will generally provide humanized and intimate services, which will make consumers feel good about the brand and make it easier to introduce other customers to you. However, because most of the value-added services are similar and indistinguishable, it is necessary for operators to explore some more distinctive services by using product characteristics.

Means 5 gift promotion

Gift promotion is a common way to use consumers' psychology to promote sales, which is very effective on holidays. Building materials products are mostly durable goods, especially small building materials such as lamps, switch sockets or decorative paintings, which are more suitable for promotion as gifts. When using gift promotion, we must consider the correlation between promotional products and gifts, which is more practical for consumers and easy to achieve good results.

Means 6 Bundle promotion

Bundle promotion generally uses hot-selling products to drive unsalable products, such as buying hot-selling bathtubs and unsalable basins to enjoy discounts. Bundled promotions often bring unexpected surprises to customers. Some operators will not tell each other this preferential information before consumers choose to buy hot-selling products, which is different from discount promotion.

Advantages and disadvantages analysis:

It is worth noting that a hot-selling product can bring up to two unsalable products. Generally speaking, one with one is the best. Bundled products must have consumer demand, otherwise the promotion effect is difficult to reflect.

Means 7 Cash deduction

Faced with a variety of discount methods, consumers' interest and enthusiasm gradually faded, and the vouchers that were once all the rage also caused consumers' resistance to some extent because of artificial restrictions. Therefore, some operators are now trying to imitate the retail promotion strategy of cash deduction. Cash deduction means that consumers can get cash back immediately at the place of purchase as long as they buy the specified products.

Advantages and disadvantages analysis:

Cash deduction can make consumers feel that this is a real cash discount, and consumers can control it at will without too many artificial restrictions. Therefore, this promotion method is more acceptable to consumers and the promotion effect is more obvious.

Means 8 joint promotion

The biggest advantage of joint promotion is that all members in the promotion alliance can achieve greater promotion effect with less promotion expenses. Specifically embodied in: First, cost sharing, reducing the corresponding promotion costs; Second, consumption integration to achieve brand interaction; Third, complementary functions to enhance the promotion effect; Fourth, take risks and resist market shocks.

Advantages and disadvantages analysis:

To do joint promotion, you need to choose the right alliance products, because many businesses must sell different products in joint promotion to avoid "infighting", and brands in the alliance often need popularity.

Means 9 public relations promotion

Public relations promotion refers to the promotion activities combined with social public welfare undertakings or self-created public events, and achieves the purpose of promotion with the influence of events.

Advantages and disadvantages analysis:

For example, some products will account for 1% or 1% of each sales revenue. Used to donate to public welfare funds. Previously, David Floor had successfully cooperated with One Foundation in Jet Li, which not only expanded sales, but also enhanced corporate image.

Means 10 SMS promotion

Short message promotion is a fashionable promotion method at present, and it is also a low-cost promotion means. When operating SMS promotion, we should pay attention to the fact that SMS will not cause harassment to mobile phone users, otherwise it will arouse consumers' resentment and then affect the brand image of operators.