What kind of media does real estate choose at what stage? What is the specific media schedule?

The promotion stage of real estate is based on the project progress and sales progress. That is, the promotion plan of the project.

Different projects, in different promotion stages, choose different media solutions.

Project development is divided into: land acquisition stage, engineering stage, customer preparation stage before opening, opening hot sale stage, flat sale stage, second opening stage, more than three opening stages and post-sales stage.

The marketing plan of the project will include the promotion plan. Formulated in the form of time schedule. Usually the programme cycle is one year. The following year, a new promotion plan needs to be made. And when implementing this year's plan, it will also be adjusted and promoted according to the effect.

In traditional real estate projects, outdoor media (big names, anti-aircraft guns, street signs, etc. ) are generally selected during the storage period before opening.

Before and during the opening, we will focus on outdoor, newspaper, TV, SMS and professional websites (SouFun Sina, etc. ) and other media.

At present, real estate marketing pays more attention to offline promotion, which means doing activities. Pay more attention to the combination with micro-marketing. That is, friends circle, WeChat, crowdfunding and so on.

For projects with different formats, the choice of media is also different, for example, commercial and residential are different, and community supporting commercial and urban complex are also different.

Therefore, in the process of real estate development, the choice of media is tailor-made. There is no uniform format.

I suggest you look for it in Baidu Library, which contains a large number of real estate promotion schemes for reference.