May day labor day promotion planning copy

With the rapid development of online and virtual social interaction, everyone knows some classic copywriting, which is used to share their lives. What kind of copy is a good copy? The following is the planning copy of May Day promotion activities that I collected. Welcome to read and collect. 1

1. Theme of the activity series:

1. Gift for holiday shopping, family trip for happy holidays

2. Heart tied with Qian Qian knot, 1, love shows

3. Members' holiday rewards

4. Spring Fashion Week

5. Discount promotion activities

6. Holiday class for printing Boutique Shopping Calendar in the mall

2. Activity time:

1. Shopping in May will be given as a gift, and the whole family will take a happy holiday: May 1-5, 2xx. 1, love shows: May 1st-May 5th, 2xx

3. Welcome to May 1st-May 7th, 2xx.

4. Spring Fashion Week: May 1st-May 5th, 2xx.

5. Scope of series activities:

Mall and branches

IV. Contents of series activities:

(1) Shopping in May will be given as a gift, and the whole family will have a happy holiday.

Contents of activities:

In order to enhance the popularity of the mall and create good sales results during the Golden Week of May Day, the "Happy Holidays will be held", that is, shopping will be given to couples and the whole family in travel package.

detailed rules for implementation:

① From May 1st to May 5th, you can get a package ticket for two couples on May 1st tourism if you register with the invoice and valid certificate when you spend more than 3, yuan on regular-price goods on that day.

(2) Anyone who consumes regular-priced goods over 4, yuan on the same day can get a May Day family standard package (limited to three people) by registering with the invoice and valid documents.

③ A travel package (limited to four people) for the May Day family can be obtained if the accumulated consumption of regular-priced goods on that day is over 5, yuan and registered at the corresponding brand counter with invoices and valid certificates. (No cumulative gift)

④ Anyone who has spent more than 12, yuan on regular-price goods on that day can get a package ticket for two couples in luxury tourism by registering with the invoice and valid documents. (no cumulative gift)

⑤ A package ticket for two couples of luxury Hong Kong, Macao tour can be obtained by registering with the invoice and valid certificate if the accumulated consumption of regular-priced goods on that day is more than 2, yuan. (No cumulative gifts)

Note: This activity is limited to clothing brands (membership cards only earn points without discount), and manufacturers voluntarily participate. If they don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3-2 yuan on shopping, and the expenses borne by the manufacturer are only equivalent to the discount amount of 8. 5% off, compared with the usual holiday discount promotion activities, the cost is less and the promotion effect is remarkable. (Attached: a copy of the tourist price list)

(II) Qian Qian knot, 1, love shows

Activity content:

Love line shows warmth

During May Day, a unique love special event was launched, with the slogan of "Qian Qian knot, 1, love shows" as the loud slogan, to seize the open mind of modern young people who tend to show their true feelings and actively mobilize couples in love to express themselves. Connecting handkerchiefs with love vows, names, blessings and other contents of each couple, this colorful, heart-to-heart "love story" naturally forms a beautiful landscape under the spring breeze, while all kinds of love vows open their hearts to every customer and feel the sweetness and warmth of their loved ones with people.

detailed rules for implementation:

① During the May Day period, the activity of "Heart tied with Qian Qian knot, 1, love shows" was held in the square in front of the mall, which was connected with a red soft rope for hanging handkerchiefs. Each pair of male and female customers can receive a handkerchief on site, and provide oily markers for customers to write love vows, real names (for lucky customers), blessings and other contents. All handkerchiefs approved by customers are tied on the rope by themselves, and then.

② If one lucky couple is selected every day, you will get a package ticket for two couples traveling in the suburbs of Jinan during May Day. The list of lucky customers is published on the website every day, and the complimentary tickets will be collected with valid certificates the next day.

note: this activity needs the assistance of the management of the operation department, and the initial budget for handkerchiefs is 5 yuan, . 5 yuan/block ×5=25 yuan; Red nylon rope: 5m×5 yuan /m=25 yuan; The couple travel package is worth 2×5=1 yuan; X-frame for publicity activities, totaling 3,75 yuan, shall be borne by the mall.

(3) Rewarding members for the May Day travel gift

Scope of activities: Mall

To thank Ginza members for their support to the Mall for many years, as of May 7th, 2xx, the top three mall members with accumulated shopping points with their membership cards can register at the front desk with their membership cards and ID cards and receive corresponding travel package rewards from May 1st to May 7th, 2xx. (If it is overdue, the ranking will be published on the website and major newspapers after May Day.)

The first-place member can get a luxury travel package of Happy House (limited to three people) by registering with his membership card and ID card.

the second-place member can get a couple luxury travel package by registering with his membership card and ID card.

the third-place member can get a travel package (limited to three people) from a family in the suburbs of Jinan by registering with the Ginza membership card and ID card.

Note: The value of the luxury travel package of Happy House in this activity is 1 yuan/person× 3 = 3, yuan; Value of luxury travel package for lovers: 1×2=2xx yuan; The value of travel package (limited to three people) in the suburbs of Jinan: 1×3=3 yuan, totaling 5,3 yuan, and the activity expenses shall be borne by the mall. (Attached: Travel Price List)

(4) Shopping Mall 2xx Spring Fashion Week

Activity Time: May 1st-May 7th, 2xx

Theme:

One or two brands of clothing are launched every day to hold a boutique static exhibition and a live fashion show in the lobby on the first floor of the shopping mall. Participating brands can set up their own image booths on the south side of the T-shaped platform to introduce brand history and clothing.

during the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are small prizes such as playing cards in the mall;

(5) May Day discount promotion

① snap up

Activity time: May 1st-May 7th, 2xx

Activity content:

From time to time every day, some clothes and bedding products are snapped up at a discount of 5-6%, and each snap up time is limited to one hour. The brand shall be contacted by the shopping malls and submitted to the planning department for unified arrangement before April 26th.

② May Day discount promotion

Activity time: May 1st-May 7th, 2xx

Activity content:

Manufacturers who don't participate in the "Happy Holidays" activity should participate in holiday discount promotion activities, that is, 3% discount on clothing and bedding.

Note: 1. Discounted goods will continue to earn points, and those whose discount price is lower than the member discount will no longer enjoy the member discount;

2. All manufacturers are required to participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval.

3. The mall will not bear the expenses.

(6) Print the first issue of the boutique shopping guide for shopping malls in the spring

Print the first issue of the boutique shopping guide for shopping malls in the spring

In order to welcome the arrival of the May Day tourist season, introduce more shopping malls to the customers who come to the provincial capital for sightseeing, enhance the popularity of shopping malls, better establish the image of shopping malls in the province, highlight the charm of new products and unique brands of shopping malls, guide fashion consumption, and print the boutique shopping.

(7) Extend the business hours during the holiday

As the May Day holiday is the Golden Week for tourism, there are many tourists coming to Jinan. On the occasion of the holiday shopping peak, in order to seize the golden opportunity of business to create good sales results, the business hours are extended to 1: pm, further enhancing the business characteristics of the mall leading fashion consumption. May 1 ST Labor Day Promotion Planning Copywriting 2

Activity Background:

Facing the coming of the first long holiday after the new year, the first sales peak will also come. In this transition period of spring and summer, consumption is more active, especially clothing and food.

activity idea:

May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. The activity of "Gong Kai May, Holiday" is specially held. Gong Kai is a strong promotional activity, and it is time to save money for consumers. During the holiday, we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers during this period. Later, there were great love activities such as Mother's Day, Helping the Disabled Day and Milk Festival throughout May.

Activity purpose:

Increase store sales, increase corporate affinity, establish a good corporate image and cultivate loyal customers.

Activity theme:

"Gong opens in May, holiday"

Main publicity:

1. I will open the gong, so you can save money.

2. Play vacation (price) period

Activity time:

April 25th-May 15th, xx

Chapter:

1. Save money by opening a gong, have a holiday

2. Poetry and flowers, xx Mother's Day

3. Love Action, xx Helping the Disabled Day <

extension: price reduction promotion, snap-up, bundled sales, joint promotion, and redemption.

content:

1. Opening ceremony package, unlimited surprises

2. Opening time, race against time

3, xx price period, opening ceremony package of

a promotion section

, unlimited surprises (activity time: May 1st to May 7th)

"May Day".

activity content: the essence is bundling, and the sales are divided into "tour package" and "holiday package"

"tour package" is aimed at short-distance travel consumers and foreign long-distance travel groups, which accumulates the discounts of individual goods and highlights the price advantage in a concentrated way.

"Holiday Package" is aimed at people who are busy with work on weekdays and rarely have a rest, especially single consumers. It mainly combines the necessities of life properly, and suggests to speculate on the concept of health here and launch the "Golden Week Health Spectrum".

The glorious meal of labor on May 1st is a nourishing series

The first meal of opening the gong on May 2nd is Huada's special series

The mood meal of playing beauty on May 3rd is a green series

The nutrition series of fashionable youth meal on May 4th

The beauty series of youth flying meal on May 5th

On May 6th.

b, the opening time, race against time (activity time: May 1, xx to May 7, xx)

Activity content: The essence is snapping up, at 8: -9: am, 14: -15: pm and 2: 3-21: 3 pm every day.

8: -9: in the morning, mainly housewives' goods

14: -15: in the afternoon, ordinary goods

At 2: 3-21: 3 in the evening, as long as you make a one-time shopping in 68 yuan during the activity, you can go to the service desk and get a grab ticket and buy it. It is valid on the day of the grab ticket purchase, and will be invalid when it expires.

(Note: the single ticket for this activity is limited to two tickets, and the tickets must be handed over to the staff before they can enter the market, and the tickets must be stamped with Huada Financial Seal).

internal note: internal employees and employees' families are not allowed to participate in this activity, and offenders will be corrected. All snapped-up goods are put in boxes (sealed boxes) and piled up on the heads of snapped-up piles. Customers buy cartons and add one yuan to the service desk to exchange goods, with a daily limit of 3 products.

3. Price-changing period (activity time: starting at 2: pm on May 6th, xx)

In order to enhance the popularity of evening shopping, we specially warmed up the late promotion on the evening of May 6th, that is, before the end of the long holiday, and set up a commodity auction in the outfield, and 1 yuan started shooting. May day labor day promotion planning copy 3

"Retain old customers and develop new customers".

The May Day holiday is the peak period of catering consumption, but the income of three days on May Day is not comparable to that of one month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.

according to this theme, we should implement new product development strategy, combined sales strategy and membership card marketing strategy. And carry out promotional publicity for the consumer groups of this hot pot shop.

membership card marketing strategy

(1) Benefits of implementing membership card printing:

1. Long-term advertising effect.

2, help to retain old customers.

3. Collect member information to improve products and services in the future, which will make customers more satisfied and facilitate the formulation of future marketing plans.

(2) Classification of members

Gold card members of ordinary members

(3) Functions of membership cards

Ordinary members: spend with their cards and give away a special dish; Or enjoy a discount.

gold card members: spending by card gives priority to the use of private rooms, and the private room fee is free; Give a special dish; Enjoy a discount.

note: try not to use discount for low-price marketing.

(4) membership card production requirements

ordinary cards: concise, generous and good.

gold card: noble and elegant, which can highlight the cardholder's personality.