How does car beauty attract customers?

Car beauty attracts tourists from five aspects:

First, improve the store image and increase the customer impression. The quality of the store image greatly affects the customer's first impression score. If a store does not have a formal signboard, a standard product display cabinet, uniform staff clothes and irregular construction stations, it means that the store is unprofessional and the customer's impression will be greatly reduced. Therefore, the first step to attract customers into the store is to decorate the store image, which includes the standard VI system; Standardized service; Clean and elegant environment; All kinds of certificates, trophies and customer consumption cases of automobile beauty technicians are displayed neatly, reflecting the cultural atmosphere of professional automobile beauty shops and increasing customer impression points!

Second, carry out preferential activities to attract customers to clinch a deal. Traditional price wars, such as "shopping" and "price jumping", can bring sales, but they also lose profits and may damage the brand image. Bian Xiao hereby recommends some preferential ways that do not directly reduce prices.

Third, use network promotion to introduce customers to your home. After setting up the preferential activities, we should use different promotion methods to improve the exposure and let customers come to our door automatically. Promotion includes online promotion and offline promotion, and the most cost-effective offline promotion is single-page distribution and in-store poster display; There are many ways of network promotion. Basic promotion includes Baidu know, search and ask, Baidu map (setting store address and telephone number), and deeper promotion includes group purchase network cooperation and QQ group promotion of motorists' clubs. , thus increasing the online exposure of the store.

Fourth, create differentiated brand products and enhance customer experience. The rich product categories and brands in the automotive aftermarket dazzle consumers. When they don't know how to choose, they are more willing to believe in brands, especially in car maintenance, and they will choose brand products. Therefore, as the owner of a car beauty shop, when introducing products, we must choose manufacturers with strong comprehensive strength and well-known brands to attract customers with brands and provide consumers with better product quality assurance!

Fifth, develop value-added services to win repeat customers. Many stores have sold out their products and there is no follow-up service. In this case, customers will easily forget you, so it is necessary to increase value-added services to overcome this problem. Value-added services refer to services other than products and construction, such as sending greetings and inspirational messages to car owners regularly, sending birthday gifts and coupons to customers, explaining the knowledge of car maintenance, and even organizing car owners' activities in the go on road trip at the end of the year. Establishing feelings with customers can not only make old customers come back, but also get customers' recommendations.