When do real estate companies usually plan to advertise?

Category: Business/Financial Management

Problem description:

When does the general marketing planning company advertise? thank you

Analysis:

Accurately speaking, real estate companies generally advertise in the following periods of the project:

1. Pre-project and opening, that is, 3-6 months before the opening, and the contract will be renewed after the opening 1-2 months: as the campaign period of the project, the advertising volume is the largest, and generally large-scale projects will cover mainstream media, newspaper advertisements/outdoor advertisements/TV advertisements in the region.

2. Mid-term of the project, that is, the holding period: the purpose is to strengthen publicity, build a brand, and maintain the hot sale of the project. The launch is concentrated in the mainstream media, with newspaper advertisements/outdoor advertisements as the majority.

3. Late stage of the project: the purpose is to realize sales, with small amount of advertisements and strong pertinence, which are generally placed in newspaper advertisements /DM direct mail/SMS advertisements, etc.