How does Pinduoduo send SMS marketing? Which time period is better? Customer SMS marketing (attractive bank marketing SMS)

To open a shop in Pinduoduo, you need to run a shop. So many times, after you have customers in your store, once you do activities in the later stage of the store, or if there are any big sales and other products, you will send them by SMS. How to send marketing messages in Pinduoduo?

1. How to send SMS marketing in Pinduoduo?

In terms of crowd setting, you can choose the crowd recommended by the platform or customize the crowd, which is mainly set according to the dimensions such as receiving area, commodity store collection, historical purchase and store visit. Circle different people and push different short messages at different stages of the activity.

1. The mobile phone number of private customers can be imported in the early stage of the event to match the precise marketing of potential customers on the platform and increase the number of potential customers in the store; In the activity warm-up stage, you can choose to warm up the crowd and inform the store in advance;

2. In the outbreak stage of the activity, the hot-selling drainage crowd and the potential repurchase crowd can be accurately placed;

3. Before the end of the activity, you can customize the users who have visited stores or collected goods recently but have not placed an order, and convey to them the sense of urgency of "last hour, missed half a year" through SMS, thus activating these customers who are willing to buy and may place an order immediately to close the activity.

Second, the short message sending time period

1. Based on the understanding of products and customer groups, what kind of people are the main customer groups who buy products, their behavior habits and life preferences, all of these should be accurately analyzed, and then the short message delivery time can be reasonable and strive for maximum benefits. Of course, the original intention is to let more people see it for the first time. Through the summary of background data, it is found that the daily transactions are mainly distributed in which time period, which can also be used as a reference for the sending time of short messages. According to the feedback accumulated by customer service chat and background customer data, we can basically judge the main audience of the product, which age stage it is and what work it does.

2. Take Lycium barbarum as an example. The age of commodity buyers is roughly 20-40 years old, mainly women, and the reason why men buy goods is to give them to women for consumption. Among them, young students and office workers also account for a large part, so based on the above, we also made a time point choice for the product, that is, we chose a time period when the audience is relatively idle and we have sufficient disposable time.

Scheme 1: Go to work in the morning and get up early; Scheme 2: Lunch and lunch break.

Option 3: After lunch.

PS: Other online time: countdown to the event 1 hour. The sprint phase will stimulate unpaid buyers and create a final sense of urgency.

When you send SMS marketing, you must make sure that the crowd is good, and send it some time before the activity begins. Then the time to send text messages should also be decided according to everyone's product category. Don't send messages indiscriminately!