How do lawyers expand the source of cases and promote themselves on the platform of Huifa.com Law Firm?

How can lawyers effectively obtain the source of the case? What are the ways for new lawyers to explore the source of cases?

Young lawyers and novice lawyers, it is enough to read this article about finding the source of the case. The whole network is the most complete. If you want to find the source of the case with the help of the Internet, you should read it all the more. This article is suitable for all lawyers.

After studying hard in the cold window for more than ten years, every lawyer got an undergraduate diploma and worked hard for the final battle of the judicial qualification examination. Faced with a passing rate of only 65,438+00% a year, I got up in the dark to review, stayed up countless times, recited and understood laws countless times, and practiced and simulated countless times. Day after day, I learn this knowledge over and over again. Passing the law exam is only a stepping stone to realize the lawyer's dream, and the road ahead needs unremitting efforts.

After the internship expires, you need to pass an interview to get a formal lawyer's practice license. The time cost of becoming a lawyer is only clear to legal people. Novice lawyers who stand out among them still have several years to grow up before they can become lawyers proficient in basic business, but whether they are novice lawyers or experienced lawyers, they need and care most about the source of cases. The source of cases is the primary prerequisite for every lawyer to stand on his feet and survive and develop. Without the source of the case, it means that there is no case to handle, no source of income, and more importantly, no opportunity to display one's talents. No matter how powerful the lawyer is, the lawyer who has learned the most professional knowledge will be abandoned, thus "ruining" a lawyer's bright future. So, how can lawyers effectively obtain the source of the case? It is urgent for new lawyers to explore the source of the case. Let's discuss them together:

For lawyers, the source of case is the market, and the development of case source is actually marketing. We should seize the pulse of the market, promote lawyers' legal products in the fierce market competition, and let everyone find you in the vast sea of people, and the source of the case is nothing more than contacts and publicity.

First, the traditional method (based on the network, too much trouble, you can directly jump to the back to see how to get customers from the Internet channel):

1, make good use of the circle of acquaintances

Push your personal business card, and tell everyone that you are a lawyer through recommendations from friends and relatives, old customers, attending homecoming, attending hometown parties, etc. Because of the professional particularity of lawyers, people are awed and will deepen their impression of you. Everyone has subconsciously remembered the fact that you are a lawyer and will think of you first when they encounter any legal problems in the future. In fact, starting from one's own interpersonal circle is the source of most lawyers' first bucket of gold.

2. Call a big law firm.

Big law firms are rich in resources, and the types of cases are diverse, and the cases handled are large in scale and have great influence. When you have access to these cases, your vision will be very broad, and the skills you have learned and accumulated practical experience will be sufficient.

3. Follow senior barristers and assist in handling cases.

Senior lawyers in law firms have many cases, and there will always be some cases that cannot be handled in two places. At this time, we need the assistance of other lawyers. Do a good job when every teacher, colleague or colleague has changed jobs or needs your help. Your serious and responsible attitude will leave a deep impression on people, so that others will think of you for the first time if they have good case cooperation in the future.

4. Join the team of lawyers

When you can't walk independently, it is a good way to walk with the help of others and your stored abilities. When you start as a lawyer, don't rush to handle cases independently. You can seek to become an assistant to an old lawyer or an appointed lawyer of a corporate team lawyer. At the same time, we should correct our thinking, and any post should start from the grassroots level and start from small things.

5. Participate in or hold various salons, forums, lectures and speeches.

In order to create a high-density potential customer base at low cost, lectures and lectures are the best way. This is peer-to-peer publicity, which has the effect of sowing seeds and planting grass widely in the venue. Lawyers can communicate face-to-face with clients through lectures, lectures, salons and other activities, and intuitively show their advantages and tall and confident image in the client's field of vision. In addition, there is a question-and-answer session at the scene. After the customer throws questions, it is more convincing for the lawyer to give professional answers on the spot.

In fact, "talking" can "talk" about the business and the source of the case. "Talking" can conquer customers and win their hearts well. The source of this case is basically a shoo-in. At the same time, the "speech" can conquer the judge, and the judge is moved by you, and the case is basically "won", leaving a very deep impression on the customer and establishing a tall, professional and confident image.

6. Take the road of legal aid.

8. Take advantage of Saturday and Sunday breaks to set up stalls in relatively prosperous places, provide free legal advice and write books; Go to some markets where individual traders are crowded and issue business cards.

9. Go to the court when you have time, and take the opportunity to provide free legal advice before talking about accepting cases; Participate in the trial and communicate with the parties who have not hired a lawyer; Go to the labor bureau and wait behind the door, issue business cards, publicize, etc.

10, take time to visit some companies and enterprises, try to contact and talk with the leaders of companies and enterprises, understand the actual situation and needs of enterprises, introduce yourself and your law firm and publicize legal knowledge.

1 1, often participate in some entrepreneurs' associations, chambers of commerce and guilds, and get to know some company leaders and big coffee in various industries.

Lawyers must know how to publicize, and the awareness that wine is not afraid of the depth of the alley is no longer applicable. If we persist in this idea, we will fall behind the times. Publicity through the Internet is a kind of accumulation and precipitation of knowledge, culture, wisdom and experience. Exposing one's identity as a lawyer on the Internet means systematically publishing professional legal knowledge on the Internet, shaping the professional image of lawyers, and establishing a personal brand for people all over the world to search. Let's discuss the second largest method of case source:

Second, modern methods (mainly Internet propaganda)

1, search engine promotion

The promotion methods of search engines can be divided into many different forms, and the common ones are: logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, search ranking, webpage content positioning advertisement and so on. In a word, payment is expensive, free and time-consuming, and not every lawyer is proficient in SEO promotion.

2. Establish a lawyer's personal website.

With an independent domain name, the advantage of this lawyer promotion method is that it can better control the content of the lawyer website and package the lawyer himself more comprehensively. But lawyers should comprehensively analyze their own advantages, interests, hobbies, strengths, specialties and shortcomings in the professional field. You should accurately identify your long-term position in the future, and don't let yourself be a panacea lawyer for life! That thing which is rare is dear. Only when you become an expert in a certain field can you stand out from many lawyers.

3. Open and operate mainly self-media accounts.

Open various self-media accounts including but not limited to WeChat official account, Sina Weibo, Yidian, Penguin, Netease, Headline, Zhihu, Blog and Baijia. Lawyers need marketing, but also need purposeful, targeted and planned marketing. It is a very good marketing method for lawyers to use content marketing, and it is the general trend to build brands and explore the source of cases through content marketing. If you choose content marketing, then content creation and dissemination are two core links. In the choice of communication channels, the spread of WeChat includes official WeChat account, headline, Yitong, Penguin, Netease, Weibo, blog, Baijia and so on. It has been increasingly loved by many legal practitioners, especially the official account of WeChat. For lawyers who have just entered the business, they have no experience, no qualifications, no connections and no funds. It is a good opportunity to use major media for content marketing, which is usually favored by search engines and will have a good ranking.

4, soft text promotion

An excellent lawyer should not only have excellent professional ability, but also have rich theoretical knowledge. Young lawyers with little experience in handling cases can demonstrate their abilities through theoretical articles; For experienced lawyers, we can sum up experience through articles, learn from others' strengths and further improve ourselves. Taking writing and publishing articles as an opportunity, we will constantly improve our self-writing level and self-cultivation, consolidate our professional knowledge, and enhance our sense of honor and responsibility. Try to publish your opinions, articles and even works through various channels, including magazines, conferences, forums, professional websites and influential official WeChat accounts. And display your articles on these platforms, which virtually forms your low-cost continuous access channel. If your potential customers see your article, they may track you down, which is an indiscriminate attack.

5. Try to be on TV and participate in public service programs.

There are many public welfare activities in the news media that need lawyers' intervention, which requires lawyers to develop the habit of reading newspapers and TV, and actively contact editors when they see relevant information, so as to make self-recommendation. But we must remember: don't talk about remuneration with reporters and editors, but build your own image as a charity ambassador in the name of public welfare. Usually, you should take the initiative to participate in social hot cases and public interest litigation cases reported by the news media, even if you just say three or five comments in the newspaper or show a small face on TV, it is accumulation and wealth.

6, friends circle sun verdict and court summons, etc

Lawyers' circle of friends is also a propaganda method, which can be said to be zero cost. Let people in the circle of friends know what kind of cases you are busy with recently, and prove that you are not idle, and you also have customers who are qualified for this type of cases. Always brush the sense of existence in the circle of friends and make yourself famous, so that the first person who thinks of similar problems in the future is you.

7. Establish or join the Franco-Prussian WeChat group

QQ and WeChat can also be used as tools for external publicity and contact, so as to keep QQ group and WeChat group active in social nature and enhance their popularity as lawyers. Because everyone's cognition of a person begins with words and deeds, especially the Internet era has brought convenience to everyone and spread their own information through the Internet. Accurately locate some vertical QQ groups and WeChat groups that you are good at: for example, if you are good at financial law, go to some entrepreneurial groups and financial groups, where there are a large number of potential customers who need investment and financing, equity, private placement and listing, and they will definitely have corresponding legal problems; If you are good at marriage and family cases, spend more time in the mom community; If you are good at company law and labor law, go to some management communities and HR communities.

8. Access to large-scale legal consultation platforms (highly recommended)

Enter large-scale legal consultation platforms, especially some large-scale paid legal consultation platforms, and truly realize the realization of knowledge. Why do I suggest that we must settle in the paid legal consultation platform? The reasons are as follows: the service sold by the lawyer industry is knowledge plus time. Although customers who are willing to pay for knowledge are not necessarily big customers, they must respect knowledge and have relatively good quality. The role of the paid legal consultation platform is to help you screen such high-quality customers. Personally, I don't recommend entering a platform that requires lawyers to pay for certification. In essence, although lawyers spend money to enter the platform to obtain the source of the case, they actually screen the source of the case through free consultation, which leads to poor customer quality of this platform. Many customers want free consultation and don't accept paid consultation at all, so the conversion rate is very low. The same is to screen customers, why not settle in some paid legal consulting platforms? One-step screening of high-quality and valuable customers saves time and efficiency.

A good lawyer platform must provide many conveniences, including not limited to brand exposure, resource docking, earning consulting fees and turning online customers into offline cases, which covers almost all the needs of lawyers. Therefore, we must make full use of the advantages of the Internet and choose to settle in some good lawyer platforms. For example, in this customer paid consulting platform, the source customers screened by lawyers know how to respect the knowledge and precious time of lawyers, rather than consulting for free, and the quality of the converted source customers is high.

9. Use self-driving cars faster and Tik Tok is active.

10. Establish your own lawyer circle and share resources.

Make more friends with lawyers, whether they are local, provincial, provincial or foreign. By cultivating the habit of making friends, lawyers can get to know the special resources, background, contacts, abilities, projects, agencies, recommendations, resources, contacts, cooperation, help and opportunities of their legal counterparts throughout the country. The picture below shows a resource docking function of a consultant's online legal payment platform, which is super practical.

1 1. Shaping personal brand: cultivating lawyers' core competitiveness

The establishment of lawyer's personal brand is closely related to his professional ability, reputation, contacts, industry status and influence. Brand lawyers usually meet the following conditions:

(1) has its own areas of expertise. When a lawyer becomes a top expert in a certain field, it will naturally form a certain brand effect.

② There are successful cases. Lawyers should have their own representative works and benchmark cases, which can not only scare customers, but also make the circle talk about it one after another and pass it on from mouth to mouth.

(3) Have sufficient professional skills and case handling skills. Brands are based on strength and strength. Lawyers are not only people who help others with lawsuits, but also provide many, many high-quality legal services. You are a "golden key" legal service provider with professional skills.

④ Have a certain personal charm. Extraordinary personal charm and self-cultivation are essential elements of brand lawyers, otherwise, how can bland be worthy of the word brand?

(5) It has considerable influence in the industry. Not only can it be recognized by the circle (not limited to peers, judges, prosecutors, etc.). ), but also accused by the parties and their relatives and friends.

Summary: Needless to say, the importance of Internet channels, I believe that many friends engaged in the legal profession have learned the knowledge of Internet marketing and promotion to some extent, but I still want to emphasize one point, that is, persistence.