How does the SMS platform help enterprises develop rapidly in online promotion?

As an "ancient" promotion method, SMS platform is often easily ignored by corporate network marketers in today's era when WeChat and Weibo are popular. But reasonable use can often burst out amazing energy and obtain better results. SMS has unique advantages over other media: 1. The arrival rate is high and you can send it if you have a mobile phone number. 2. The open rate is high. Text messages usually have reminders. Suitable copywriting can help increase the open rate.

When using the SMS platform, you must pay attention to skills and avoid causing customer resentment. Chen Changfeng summarized the following points of attention:

1. Analyze target customers, deliver accurately, and do not send a template uniformly.

2. Personalized, point-to-point delivery, such as changes in title, give customers the opportunity to be taken seriously.

3. Anthropomorphism. Copywriting design must have personality characteristics and cannot sound like a robot.

4. Stories and scenes are integrated into text messages to inspire customers to open text messages.

5. The more prepared you are, the better the effect will be. Don’t rush to send.