Are you concerned about the use of workplace app pulse? Why is pulse called workplace app?

Marco Lin, CEO of Pulse, delivered a speech to share with you: Pulse now has only 800,000 users, why is it valued at $654.38 billion? Many of you here have started or are about to start a business, and our ideas may be helpful to you.

The first thing I want to talk about is demand. Everyone should study whether there is a demand and how big it is when doing anything. Many critics, who have a large number of workplace social platforms in China, have come to the conclusion that China does not need workplace social interaction. There are many sayings that China's contacts are relatively private and people are unwilling to share them.

I want to give you an example. Everyone attending this conference actually represents everyone's social needs in the workplace. When you come to this place, you are willing to listen to the sharing of different people in the industry, in order to improve your ability. Here, I also have the opportunity to meet some friends who can help my career development. If the opportunity is right, you can just find the demand for docking with your job. My job in China has a strong demand for social interaction in the workplace. Why didn't everyone succeed? This may be due to the background of the times. 1998 E-commerce failed from 2003 to 2003. Why? Today, no one says that e-commerce is unsuccessful, or that e-commerce has no demand. I have experienced that era. I remember in 2003, many people jumped out and said that e-commerce was impossible and there were still many problems that could not be solved. Some companies are not successful, or they are not doing well, which may be in the background of the times.

There is also a saying that China's workplace socialization can only be solved through WeChat. Wechat does solve the social needs of many people in the workplace. With WeChat, you can meet some new people. You can set up an industry exchange group and learn new things. With WeChat, good friends in the address book can interact easily without calling or texting to keep in touch. Abroad, there are facebook and LinkedIn. In China, WeChat has a large scale, but it doesn't mean that the workplace doesn't need to socialize.

We think social interaction in the workplace is a headache. What we have been struggling with, workplace socialization, is it social or a tool? If we regard it as a social platform, many people will wonder why we should socialize on this single platform. I can socialize on WeChat and Weibo. The premise and purpose of workplace socialization is clear, that is, to solve the needs. Today, everyone came to this meeting place, either to improve themselves or to make friends. If you have this clear purpose, people say that there is no social interaction, so I'll just say it. This is how we understand social interaction. Socialization is a shopping process. Would you like to watch it for a while? For example, if you brush the WeChat circle of friends, you just want to see something new and have no purpose. Tools are a process of requirement solving, and the sooner the better. The simplest example is a search engine. You enter a keyword, how do you see the information you need in the first few results? The longer you stay on the search engine, the less efficient you will be.

We believe that workplace socialization has a very difficult initial stage, and it is difficult to find a breakthrough point. We are very rational. We need to meet friends, complete recruitment or jump ship. Let everyone have the will and mood to stay in one place for a long time. This is something that needs to be considered when socializing in the workplace.

Since the emergence of 1999 Internet in China, no successful American Internet company has been able to achieve today's 1 in China, which is caused by the cultural differences between China and the United States. How big is this difference? I can give a detailed example. If you are familiar with users of LinkedIn, LinkedIn has a tool for intra-site communication called intra-site letter, which is based on American professional mail culture. In the United States, communication at work is always via e-mail, but the situation in China is different. There used to be MSN in the earliest time. Everyone chatted on MSN, and then on QQ. Many people are on WeChat now.

The business environment in America is very open. If I have something, I can find someone on LinkedIn. There are 10-20% users in China who have the same behavior. As I am a technical house, I definitely don't want to contact a person directly. What I want is to find a friend to help me get a thread.

When I was in America, many people worked out of their own interests. In China, work is not your own interest. What parents or teachers suggest is that you need to find a profitable job as soon as possible.

In the company, you can see your boss and colleagues every day, and you can also see what is happening in other companies. A friend who changed his business card and added a deep friend, his information is always updated. You can use pulse when you change jobs or find someone.

Although we have made a lot of money, we think it is still in its infancy. We adjusted 3 1 version in 40 weeks. In Baidu, Tencent and Ali, we should achieve 30-40% daily active users. We hope that Internet practitioners can become the first choice and gradually become the first choice for white-collar workers in the whole industry.