Employer brand blessing SMS

Do you think it is an employment relationship with the company, that is, a simple model of money and salary, or a partnership, mutual achievement, mutual recognition and never giving up?

Let me tell you a little story, what I saw.

On April 25th, 20021year, Xiaohua (pseudonym) who worked with me for three years left the company. To be precise, she used to be my direct leader.

Due to the epidemic situation in 2020, our department was changed from a group department (brand promotion department of the group) to a subordinate department (brand promotion room of the marketing department) in April 2020. Obviously, this change is a huge gap. Although she changed from a group employee to a subsidiary employee, her position remained, and she was still a brand manager. Therefore, although she has no management authority, the company has retained her position, which means that her work experience and ability are still recognized.

Strangely, the room manager of the new department turned out to be her good friend Xiaoping (a pseudonym). A person who doesn't know the brand, because he is trusted by the department head and assistant general manager of the company, becomes the direct person in charge of the brand and is responsible for managing the brand work.

After her good friend Xiaoping became the brand leader, Xiaohua also helped a lot. In order to manage the brand work well, Xiaoping established many three groups, three groups for each subordinate, and brought Xiaohua in. In the group, Xiaoping is the final reviewer, Xiaohua is the reviewer, and the subordinates are the executors. In this way, Xiaoping can rely on Xiaohua's brand professional ability to reduce a lot of unnecessary troubles and learn a lot. After all, every time Xiao Huawei makes comments, Xiaoping can learn something. Of course, it is the first time that I know that there is such an operation mode, which also refreshes my cognition. This business model has actually been implemented for one year.

In this process, Xiaohua expressed many professional opinions with his professional ability, which can be regarded as heartfelt efforts. As a veteran of the brand department, Xiao Hua also introduced a lot of media resources to the company, participated in some industry summits, applied for awards, won awards, wrote speeches and PPT for the chairman, prepared for the company's live broadcast, and entered a lot of Internet brand promotion for a relatively low-key company.

In my eyes, I recognize Xiaohua's experience. She was born in the media, worked in the media for three years, and then transformed into a brand and public relations. I also pay enough attention to every review. In Xiaohua's own words: "The media manuscript should be patiently reviewed, because the manuscript will enter the whole Internet after being released, and the boss may also see it. The boss is still paying attention to brand manuscripts and press releases. After the company publishes the media manuscript, it can also delete or modify the text, but once the press release is published in the media, it is difficult to modify it. For the media, it is not so easy to modify the manuscript, so it needs to be edited and reported to the editor-in-chief, who will communicate with the technical leaders of other pages. Therefore, some media editors are unwilling to revise the manuscript for the company. Then, before publishing, it is necessary to review it repeatedly to avoid typos. If the boss sees a typo in the article and the basic content is wrong, the leader will not think that you can do well in other aspects ... "

A great change has taken place around 202 1 1. The human resources department of this company inadvertently changed the position of employees without consulting and obtaining anyone's consent. Xiaohua's comments on corporate WeChat have also changed from brand manager to brand planning specialist. It's unbelievable that everything came so suddenly.

Xiaohua is dissatisfied with the adjustment that happened to her, which is equivalent to demotion in disguise. Obviously, she feels that her professional ability can match the position of manager. Even if she doesn't have a manager, team or subordinates, she still belongs to a professional position and must have at least one manager position. At the beginning of March, she submitted an application for resignation. With Xiaoping's retention, she stayed for another month, but the company still failed to recruit the right person to take over the position. At the end of April, she officially left her job.

I talked a lot with Xiaohua, but she never mentioned her grievances. I said "I wish you a better future" and she said "Thank you, I really need more luck, and I will accept all the luck". As the person who has worked with her for the longest time, I have witnessed her transformation in recent years. Of course, I also have my own transformation. The company's positive publicity, the company's negative public opinion handling, and the news media docking all work together, and they also experience together. We have all seen each other grow up and know that it is not easy.

Before I left, I practiced the piano for Xiaohua and invited her to dinner. Xiaohua said with a smile, "Remember our former leader? When we practiced for him, he said,' There are many opportunities outside, don't forget to look outside!' "I used to think that this was a cooperative relationship with the company, but now I find that this is just an employment relationship. When the company needs you, it will give you an opportunity. When you are not needed, the efforts of employees are not worth mentioning. Gao Jiawen (pseudonym) of the company is the boss's niece, and she will be promoted to a management position sooner or later. If you think the company has no room for improvement, it is better to look outside in this traditional management company with strong family business. "

Xiaohua politely said goodbye to everyone and retired from the group.

I believe she is so active in thinking and she is very active in the group. From now on, she will be active in another company, writing her other stories and contributing new ideas.