What is Mengniu's corporate culture?

1, Mengniu logo meaning: it is the ideographic modeling of the enterprise name "Mengniu". With a thick and elegant horizontal pen, it symbolizes the vast and fertile land of Inner Mongolia, and its unique geographical advantages show that the development conditions of the enterprise are right in time and place. The horn is as strong as a peak, which shows the tenacity and diligence of cattle and symbolizes the positive, steady and enterprising enterprise concept.

The whole logo is dominated by white and green, highlighting the theme of pursuing nature and staying away from pollution.

The party and the government have given us opportunities for development, and we should make our due contribution to the party and the people. -Niu Gensheng

3. In the name of Mengniu, the enterprise regards the diligence, tenacity and dedication of cattle as the lofty enterprise spirit, arousing people's closeness and awe of cattle, and also the pursuit of truth, goodness and beauty, symbolizing the prosperity of obedient cow spirit in the enterprise.

4. This product is named after Mengniu, symbolizing the cow from Inner Mongolia prairie. She eats grass and squeezes out pure fresh milk. This unique resource advantage has created a natural good brand.

5. The development of Marxism is the leading factor in the corporate culture construction of Mengniu Dairy Group; Socialist values are the core of corporate culture construction of Mengniu Dairy Group. "Deng Xiaoping Theory", "Theory of Three Represents" and Scientific Outlook on Development are the soul of corporate culture construction of Mengniu Dairy Group. Socialist morality is the principle of corporate culture construction of Mengniu Dairy Group.

Socialist harmony is the foundation of corporate culture construction of Mengniu Dairy Group. Superior environment is the guarantee of corporate culture construction of Mengniu Dairy Group. Good image is the external expression of Mengniu Dairy Group's pursuit of corporate culture construction; Innovation is the magic weapon for Mengniu Dairy Group to grow healthily, continuously and rapidly.

Extended data

Enterprise criterion

1. Chairman's motto: Small victory depends on wisdom, and great victory depends on virtue; Do things seriously and honestly.

2, the company's purpose: to provide quality milk food for every consumer's physical and mental health.

3. The company's professional orientation: Mengniu will make milk prosper agriculture for a hundred years and become a milk manufacturing service provider dedicated to human health.

4. The company's mission:

(1) To build an excellent enterprise with international competitiveness for the country.

(2) To build a world brand with a century-old development force for the nation.

(3) It is helpful to improve the health and quality of consumers.

(4) Build a platform for employees to realize the value of life.

5. The company's strategic goal: forge ahead, adhere to scientific development, strive for innovation, integrate global effective resources, and make the company a leading dairy manufacturer in China and even the world.

6. The company's development strategy: scientific management, quality assurance, market expansion and efficiency improvement. Win market and brand advantages with quality advantages and service advantages, and strive to make the company a world-renowned "Hundred Years Mengniu".

Baidu encyclopedia-Mengniu