How does the decoration company take over the business? thank you

The following opinions only represent personal opinions:

Each company chooses its own business promotion mode according to its own comprehensive situation:

Comprehensive information refers to: 1 the number of business outlets of the company;

2. Brand positioning development strategy of the city and region where the company is located;

3. The level of designer team and the number of designers;

4. The number of people in the market development business team;

5. The ability of the engineering team to undertake construction at the same time;

6 major materials platform construction and management service capabilities;

7. Support of working capital, etc.

Existing customer resources include customer information, telephone information, existing advertising coverage, etc.

After these analyses, we will choose the promotion mode suitable for our company:

The purpose of 1 is to let customers who intend to decorate come to the company, and the more the better;

More customers come, and the quality is higher; And the less the cost of business investment, the better;

Commonly used are; Telemarketing, network marketing, media advertising, community presence, SMS sending, old customers bringing back orders, engineering marketing;

Exhibition marketing; (excluding event marketing); Hard billboard;

Business promotion of most home improvement companies: the above business methods are used alternately, or one or two are the main ones;

Tooling: mainly operated by the boss's channel, and some companies won the bid by cost performance, but the proportion is uncertain;

Telemarketing:

Salespeople invite customers by phone, which requires buying the customer's phone number. At present, many peers are doing such marketing; The contents of the invitation letter are very attractive, including strong holiday promotion (opening, opening for several years, congratulations on issuing keys to the new community, etc.). ); Collect model rooms, or case conferences, home improvement lecture halls, etc. At present, this method has advantages and disadvantages. Individual customers complain about harassing calls, and relevant departments are also restricting them. However, driven by interests, the decoration company still enjoys it.

Network marketing mode:

There are paid decoration enterprise promotion platforms and free self-built promotion platforms on the Internet, which can set up company official website, multiple blogs, interactive qq and so on. Publish all kinds of decoration knowledge and cases, establish n qq decoration owners and owners' forums to promote themselves, and have full-time staff to interact with customers online, and then invite interested customers to contact the company for decoration; The charging platform of online bidding is ok, but the competition is fierce and the fees are not low; As long as you participate in the bidding, no matter whether you win the bid or not, you will be charged. People only win or lose. Nowadays, many internet companies are not easy to mix, and all walks of life are trying to make money together, but the decoration company is really good if it is not online; Many good packaging enterprises do not do it on the online promotion platform, because it is not easy for customers to identify the true and false online; I believe that online sales will be standardized in the future;

Sms group sending:

It is also effective to publish promotional information regularly and scan it irregularly; There is a paid advertising platform dedicated to texting. This platform can help you send text messages without calling one by one, as long as you pay to publish promotional content; But the effect is general, just publicity, and occasionally there will be customer on-site consultation and telephone consultation;

Media advertising:

Suitable for large-scale brand decoration companies with financial resources: for example, TV advertising, radio advertising, home channels, in contrast, DM advertising manually put in small cities is still effective and the cost is not high;

Resident community: rent a room in advance in the new community where the keys are issued, set up hard billboards, arrange business personnel and designers to be on duty, and customers will directly come to the community to serve; If this effect is good, we can open more residential quarters at the same time. Although it is direct and primitive, it takes effect quickly. If you do it, it will have the effect of signing the bill. Fight or not. A decoration company suitable for starting a new business; However, upgrading is not easy. After all, this kind of company gives customers the feeling that they have no strength and low security. However, if big brand companies conduct residential marketing, the effect is still good.

Engineering marketing: for decoration companies, this is real kung fu, hard kung fu; The overall site of high-end companies meets the standards;

"Every family is a model room" depends on site management, civilized construction, genuine materials and beautiful construction site, and every customer is the first to visit the site, which is also very effective. However, the early business and design of many home improvement companies are very good, but there are many situations that are really different. This must require the decoration company to have a strong construction management team and a perfect operation system to ensure;

Exhibition marketing:

Need to invest more manpower and material resources, can be planned and implemented regularly according to the situation; Small exhibitions can be organized once a month 1-3 times, which can be a case release, a home improvement class and dozens of people; You can also organize home improvement exhibitions with building materials suppliers or peer associations;

Just communicate; I hope I can help you;