Is SMS marketing effective?

SMS marketing is a marketing promotion method with low cost, accurate target and strong flexibility. Relatively speaking, it is an effective promotion method. However, many enterprises rush to send short messages, and the content is unattractive, which leads to the proliferation of spam messages and affects the transformation.

Short message marketing, as its name implies, is a marketing means to achieve marketing purposes by sending short messages to ordinary mobile phones. For enterprises, SMS marketing can tap countless potential customers, turn potential customers into real customers, and bring considerable wealth to enterprises.

In order to achieve good results in SMS marketing, we need to pay attention to the following aspects:

1. Choose a good SMS platform.

At present, there are many companies that provide SMS platforms in the market, but there are also many companies that are not standardized and unreliable. These companies are generally not qualified (mainly lacking the value-added telecom business license issued by the Ministry of Industry and Information Technology), and their operation time is short, and the platform adopts "submission" billing.

If you choose such a short message company, it will be difficult to guarantee the arrival rate of short message groups, and the effect of short message marketing will naturally be poor.

2. Get the accurate target of SMS group sending.

When doing marketing, we all care about the object of content delivery, that is, whether the data source of SMS marketing users is true and accurate. If there is a problem with the data source first, then the effect of a series of marketing actions is impossible to talk about.

3. Edit attractive short message groups.

In SMS marketing, how to plan marketing content with just 70 words, so that mobile phone users have a desire to click? Is the short message content design long or short? What exactly is the correct content, coupons? Activity promotion? Which language style do you want to choose? When the user wants to act, how should he be informed in the information?

4. Choose the right time to send short messages in groups.

Merchants and enterprises should pay attention to the sending time. The inappropriate sending time will not only fail to achieve the expected short message marketing effect, but also arouse consumers' resentment. Sending marketing messages is just like sending WeChat official account tweets. Users just watch their mobile phones, which is only free.