What are some classic advertising copywritings?

Excellent and classic copywriting is always concise and powerful, and the information expression must be direct and accurate. Although I don’t watch TV anymore, and I will sign up for a membership to remove the ads when watching programs online, I still have a few classic advertising copywritings in my mind, and I will never forget them even after many years. Maxwell's Coffee

Maxwell's "Every drop of fragrance is rich and the taste is endless" should be Maxwell's most classic advertising slogan. 'Didi' reminds people of the artistic conception, just like hot coffee being poured out of a coffee pot, 'fragrant' also reminds people of the wonderful smell and taste, and 'still unfinished' implies that consumers are eager to drink coffee after drinking it. The feeling of being satisfied but still wanting a refill.

This 8-character advertising copy is simple and easy to understand, but it profoundly expresses the mellow and fragrant taste of McFly coffee, and gives the representative meaning of coffee, which can enhance consumers' understanding of the product. Trust arouses buzz and stimulates consumers' desire to buy. M&M's chocolate beans

Only dissolve in the mouth, not in the hands. This was the inspiration given by the world-famous advertising guru Rosser Reeves in less than 10 minutes. It was rated as the No. 1 advertising slogan in the United States in 2004. This slogan interestingly expresses the impatient desire for chocolate beans to melt in your mouth. If you don’t eat them quickly, they will melt in your hands. This is not good, so eat them quickly!

This is an advertising classic. When this advertisement was aired, it immediately became famous in the United States and became a household chocolate brand in the United States, and it has been passed down to this day. It reflects the unique sugar-coated packaging of M&M's chocolate beans, and also implies that M&M chocolate is very delicious and we don't want the chocolate beans to stay in our hands for too long. Dove Chocolate

The phrase "milk has a rich aroma and a silky feel" of Dove Chocolate is an advertising slogan used by Dove for a long time, and no one may know it now. The reason why it is classic is that it gives consumers a rich, silky, milk-like and silk-like feeling.

Using silk to describe the delicate and smooth feeling of chocolate is very imaginative; I make full use of this metaphor to bring the characteristics of chocolate to the extreme.

Summary

These classic advertising copywriting beans are extraordinary creative and interesting, and the expression is very vivid and vivid. The most important thing is the emotional impact of the advertising slogans and products on consumers. Uniformity allows copywriting to be circulated for a long time and remain unforgettable.