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How much money did JD.com lose in the so-called "815 e-commerce war"
In the so-called "815 e-commerce war", Jingdong Mall lost no less than 200 million.
The direct result of the "815 E-commerce War" is that the number of views on online malls has increased significantly. These views are not caused by an increase in the number of pages viewed per page, but more people begin to pay attention to online shopping. Mall, where did these people come from?
Part of it is that price cuts have increased demand, and the other part is from people in offline malls. JD.com’s biggest rivals, Suning and Gome, are currently inferior to JD.com in online scale and service capabilities, but the offline part is still the main source of profit, but at the same time, it is also the main cost department. There is no doubt that offline physical stores are in a period of decline, but the decline will last for a long time. Suning and Gome can maintain their survival and investment in online through offline malls.
Extended information:
JD.com 815 has accelerated the decline of offline malls:
1. Increased awareness of online shopping for major appliances, which will shift the Most offline people have gone online
2. The profitability of the two giant stores has been greatly reduced. Now that Gome’s online and offline prices are synchronized, just imagine how much profit will be lost this year
If the offline profitability of the two giants is insufficient, so many offline stores will inevitably incur a huge cost burden. Store closures will affect reputation, and if the stores are not closed, personnel and store rent will affect profits. But now that it has been hastily pushed online, it is still unable to compete with JD.com, and JD.com’s advantage will be further widened.
Baidu Encyclopedia-E-commerce War
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