How does a car wash attract customers?

How does a car wash attract customers?

In the Internet age, we all understand the importance of traffic and try various methods to compete for traffic. For car beauty shops, passenger flow and traffic volume are particularly important. Let's share how car wash shops attract customers.

How does the car wash attract customers 1 First of all, improve the image of the store and increase the impression of customers.

The quality of the store image greatly affects the customer's first impression score. If a store does not have a formal signboard, a standard product display cabinet, uniform staff clothes and irregular construction stations, it means that the store is unprofessional and the customer's impression will be greatly reduced. Therefore, the first step to attract customers into the store is to decorate the image of the store.

Good store image includes standard VI system; Standardized service; Clean and elegant environment; All kinds of certificates, trophies and customer consumption cases of automobile beauty technicians are displayed neatly, reflecting the cultural atmosphere of professional automobile beauty shops and increasing customer impression points!

Second, carry out preferential activities to attract customers to clinch a deal

Traditional price wars, such as "shopping" and "price jumping", can bring sales, but they also lose profits and may damage the brand image. I recommend some preferential ways that do not directly reduce the price.

1, "Keep handsome even if you lose your car"-a gift. In order to ensure that the main commodity will not be reduced in price, the ancillary commodities requested by customers can be used as gifts to attract customers' consumption. For example, car paint painting can be presented with precision car washing, car paint maintenance or indoor disinfection. At the same time, you should indicate the value of the gift. After comprehensive comparison, consumers will feel cheaper than other stores, and at the same time, customers will feel that the product quality and structure are more secure because the store insists on not reducing the price, thus causing the desire to buy.

2. Long-term binding of VIP card-VIP card is a promotional tool for long-term binding of customers, especially for the owners of mid-to high-end models, which brings convenience while enjoying preferential treatment, and more importantly, reflects the status of customers. The promotion methods of VIP cards include: cash recharge, discount, birthday gift, bonus return, year-end lottery, etc. , attract customers to handle, bind customers' long-term consumption, and attract customers to lend their cards to friends for consumption.

3, product portfolio sales-product portfolio package promotion is through more than two kinds of product portfolio sales, giving certain discounts, which seems to be more favorable than single products, but it is not. However, we must pay attention to the practicability of the combination package to customers in order to really attract customers to buy it.

Third, use network promotion to introduce customers to your home.

After setting up the preferential activities, we should use different promotion methods to improve the exposure and let customers come to our door automatically. Promotion includes online promotion and offline promotion, and the most cost-effective offline promotion is single-page distribution and in-store poster display; There are many ways of network promotion. Basic promotion includes Baidu know, search and ask, Baidu map (setting store address and telephone number), and deeper promotion includes group purchase network cooperation and QQ group promotion of motorists' clubs. , thus increasing the online exposure of the store.

Fourth, create differentiated brand products and enhance customer experience.

The rich product categories and brands in the automotive aftermarket dazzle consumers. When they don't know how to choose, they are more willing to believe in brands, especially in car maintenance, and they will choose brand products. Therefore, as the owner of a car beauty shop, when introducing products, we must choose manufacturers with strong comprehensive strength and well-known brands to attract customers with brands and provide consumers with better product quality assurance!

Besides brand quality assurance, it is also important to be ahead in new projects and technologies. Keep up with market trends and launch differentiated fist products different from traditional technologies and services. For example, a fine car wash and an ordinary car wash, how to distinguish? First, invite customers to watch the car wash process.

Then explain to the customer at the same time that the car wash should use warm water of 35 degrees, not cold water, otherwise it will easily make the car paint aging; Water pressure 6 is the most suitable; Use professional car wash liquid, and never use detergent. , and let customers check after washing. Only in this way can customers feel the differentiated products and services and win the recognition of customers.

Fifth, develop value-added services to win repeat customers.

Many stores have sold out their products and there is no follow-up service. In this case, customers will easily forget you, so it is necessary to increase value-added services to overcome this problem. Value-added services refer to services other than products and construction, such as sending greetings and inspirational messages to car owners regularly, sending birthday gifts and coupons to customers, explaining the knowledge of car maintenance, and even organizing car owners' activities in the go on road trip at the end of the year. Establishing feelings with customers can not only make old customers come back, but also get customers' recommendations.

How does Car Wash 2 Layout Attract Customers?

The layout of the car wash shop is not only reflected in the need for suitable locations for various functional areas, but also in the layout of customers' rest environment. Car wash shops join because there are many functional areas, and each functional area carries out different beauty treatments for cars, so we should pay great attention to the layout.

In the functional area where the car wash shop joins, we should first consider the needs of space size and arrange the space reasonably, so as not to look too big or too small. It is also necessary to consider the continuity of each functional area. Many customers want to wash their cars at one time, so the functional areas should be laid out according to the order in which franchise stores operate products.

lamplight

General store lighting needs to be very bright, especially after the car wash shop joins the car wash shop. Many car wash shops need bright lights to join the operation to determine the beauty effect after the end. Moreover, most people have phototaxis and like to go to brighter places. Even if they don't go in to patronize, they will subconsciously take a look, which also achieves the effect of publicity.

colour

The color of a car wash and beauty shop can't be simply decided, nor can it just consider the impact on customers like ordinary shops. Because car wash shops generally need to cooperate with some brand manufacturers, and each brand manufacturer has its own main color products, so the color of franchise stores should consider the color of cooperative manufacturers. First of all, we should consider which brands the main projects cooperate with, and then determine the color of the store according to the main color of the store and the main color of the cooperative products.

How to attract customers in the car wash 3 Let's talk about the first profit point: First of all, these 50 barrels of glass water are not obtained unconditionally, and customers need to recharge in the store to become members. As long as the customer recharges the 500 yuan in the store, he can get 50 barrels of glass water, waxing the whole car three times and checking and maintaining the car once.

50 barrels of glass water at the selling value of 500 yuan; If the whole car is waxed three times, the price is 300 yuan; Plus a car inspection and maintenance, the price is also 300 yuan. Customers can get 1 100 yuan as long as they recharge their 500 yuan. Customers can keep the prepaid 500 yuan for consumption in the next store, and customers will naturally not refuse.

But in fact, the cost of 50 barrels of glass water is only 100 yuan, and waxing and inspection and maintenance can only be regarded as labor costs, so it is not counted for the time being. In this way, these gifts are actually just a 20% discount for customers. Xiao Peng certainly won't lose money, and there are still many profits.

Moreover, Xiao Peng also earned a large recharge fee for this activity. With cash flow, there is no need to be timid in everything and you can develop other businesses.

Cleaning the car wash is car washing.

Now let's talk about the second profit point: 50 barrels of glass water for customers can't be taken away. They are kept in the shop. When customers need to add water, just come to the store and add it. Do those 50 barrels of glass water bring customers 50 chances to enter the store?

Finally, the third profit point: after customers recharge to become members, in addition to these things presented above, each customer can also get three experience cards. These experience cards can be given to friends. Customers with experience cards can enjoy a free car wash and take away two bottles of glass water.

When customers give these experience cards to friends, and friends come to the store to wash their cars, is there a chance to become customers in Xiao Peng?

As mentioned above, this recharge activity only gives customers a 20% discount, and the boss can't lose money. And this little profit earned by Xiao Peng has brought customers 50 opportunities to spend in the store, and can also get friends introduced by customers, which can be said to kill two birds with one stone.