About the promotion planning scheme

Five articles promoting the planning scheme

In order to ensure the smooth development of things or work, it is often necessary to make plans in advance, and a good plan will definitely pay attention to the participation and interaction of the audience. Here is a promotion plan for everyone, I hope you like it!

About the promotion planning scheme 1 objectives of this New Year's Day activity:

Take Christmas and New Year's Day as an opportunity to improve the popularity and sales of the furniture market.

Activity theme:

Welcome New Year's Day, go home and give thanks.

Activity time:

65438+February 28th-65438+1October 3rd

Location:

Home market

I. Activities:

Activity 1: New Year Thanksgiving discount

Purpose of the activity: Grateful to give back to customers, encourage customers to repeat consumption, and increase market sales. Activity content: Anyone who buys furniture over RMB _ _ during the activity will get a cash gift certificate 200 yuan (limited to the next purchase). The slogan of the activity is: buy _ _ and get 200 free.

Activity 2, happy shopping rebate (buyers can participate from February 28, 2000 to June 3, 2000). During the activity, anyone who buys furniture in this market for over _ _ yuan can get a cash rebate 100 yuan, and those who buy furniture for over 4,000 yuan can get a cash rebate to 200 yuan, and so on. Buy more and give more.

Activity 3: Shopping Award

Anyone who buys furniture above _ _ yuan in this market will get a lottery ticket, and those who buy furniture above 4000 yuan will get two lottery tickets, and so on. Each lucky draw is limited to one time, and the prizes are as follows:

First prize: _ _ yuan in cash (1)

Second prize: one oppo mobile phone (3 people)

Third prize: rice cookers (5)

Thank you for the prize: a bag of washing powder

Second, the promotion cost budget:

1. Promoter fee for distributing leaflets to surrounding communities and supermarkets: 6 person-times per day for 6 days (60 yuan per person per day). ***2 160 yuan;

2. Ink painting and banners: 2 150 yuan

3, SMS group: _ _ yuan

4. Cost of single page and poster: 3,000 yuan

5. Reporting fee: 500 yuan.

6. Award fee: 5900 yuan (1, cash prize: _ _ yuan; 2, mobile phone 800 yuan/department, ***2400 yuan; 3, rice cooker 200 yuan/Taiwan, *** 1000 yuan; ; 4. Commemorative Award: 100, 5 yuan/piece, ***500 yuan. )

7. Urban management fee: 400 yuan.

8. Lottery box fee: 50 yuan.

Estimated activity cost: 30,000 yuan

About promotion planning scheme 2

I. Summary of contents

(1) This plan describes the plan to open a physical store in the coffee mill in 20__.

(2) The implementation time of this plan is within three months after the graduation of the class of 2006 from the College of Art and Design of Yunnan University.

(3) Starting this plan is based on the current domestic employment market situation of college students and the mentality of recent graduates: the continuous expansion of university enrollment has led to a sharp increase in the number of college students in recent years, which has also brought about the difficulty of employment for college graduates; Moreover, it is difficult for fresh graduates to reach a unified opinion with professional demand companies, and some fresh graduates choose to start their own businesses; We seize this opportunity to open the door to a successful life and salvage the first bucket of gold in life!

(4) The main objectives of this business marketing plan are: to gain the market share of Kunming coffee market, gain profits and open chain stores within half a year after the implementation of the plan; And through the share promotion responsibility system, the unemployment rate of college students will be reduced when fresh graduates graduate, and the embarrassment that graduation equals unemployment will be avoided.

(5) In order to achieve the above-mentioned profit targets and plans, we should mainly make use of the professional knowledge, enthusiasm and "cross the rubicon" spirit of the fresh graduates from the School of Art and Design of Yunnan University, reduce the investment cost and make full use of every resource. Through the investment analysis of the plan, the market risk of realizing the plan is less than 5%.

(6) For this project, we need to increase the production investment by about 500,000 yuan. As the main creative team of this project, we can invest 400,000 yuan in advance, including 65,438+10,000 yuan in working capital. There is still a gap of 654.38 million yuan in this project, which needs to be solved by bank loans or other financing methods.

Absolutely.

Second, the project market positioning and analysis

1. Market positioning

(1) Product and service description:

① Product introduction:

Mainly specialized coffee, combined with exquisite western food, Chinese and western packages, exquisite snacks, water bar drinks and so on to meet consumer demand.

1. coffee: mainly pure coffee, introducing exquisite fancy coffee, such as: blue mountain coffee, mandolin coffee, cappuccino Irish coffee, etc.

2. Western food: mainly imported steaks, such as filet mignon, sirloin steak and T-shaped steak.

3. Fashion water bar drinks: such as papaya milk, banana milk, Hong Kong-style milk tea, etc.

4. Make some cold drinks, hot drinks, snacks, salads, etc. According to different seasons (see attachment 1 for food menu).

② Service description:

Provide excellent environment and service for guests, let consumers show a taste, experience a culture and entrust an emotion here, and make coffee bar the first choice for business leisure and friends gathering. These businesses do not conflict with the property of the owner of the investment site. On the contrary, it can supplement the tourism advantages of the owners of investment places.

(2) Competition contrast: Peer competition pattern is beneficial to us and can better enhance our popularity. Relatively speaking, our coffee shop environment, management level, product and service quality and cost performance have considerable advantages.

(3) Resources and technology: Coffee shop is an industry that needs scale and grade, and it is also a product and service.

After all, industries with strict service requirements have high consumption colors, and consumers must care about the full embodiment of their consumption value.

(4) Style: The coffee shop is warm and romantic, providing customers with quality service and aristocratic enjoyment, striving to create an elegant, comfortable and leisure consumption environment, and guiding consumers to change their consumption concepts, advocate nature and pursue healthy cultural taste.

(5) For consumer groups: business travelers, successful people, and young people pursuing fashion trends.

Select a location

(1) Market demand:

1) Fixed old customer resources.

2) Office building and hotel customers.

3) Shopping and entertainment places.

4) Mature residential areas.

5) Foreign companies and many IT companies, advertising companies and other emerging industries in the region.

6) There are many schools in this field, among which faculty and student couples are also potential customers.

(2) Location: Considering that we are a specialty store for business, leisure and art coffee, it is suggested that the partner should choose a location in high-end office buildings, CBD business districts, high-tech parks, art communities, business and leisure areas or other places with market gaps; So we chose Linwen Lane (Foreigner Street), but because the rent of this street is relatively high, the area of the cafe should not be too small, so we chose to rent the building. But because the storefront on the first floor is of little use to the cafe, we rented some shops on the first floor to share the rent with us, leaving a small entrance. Cafe uses two or three floors, with a total area of *** 150 square meters.

Reason:

1) Linwen Street, also known as Foreigner Street, is located in the scenic Cuihu business district, which is a purely antique cultural and leisure business district;

2) With a total construction area of about 2,700 square meters, it is located in the core area of Kunming Central Cultural District, integrating western-style catering, special shopping and leisure;

3) Cuihu has always embodied a typical cultural economy, adjacent to Yunnan University, Normal University and Yunnan University for Nationalities, and the developed campus economy has contributed to the development of a long cultural profile;

Linwen Lane is next to the school where we lived for four years. We are familiar with the surrounding environment and the living conditions of people in this street.

3.SWOT analysis:

(1) opportunity

① Coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simple instant coffee is far from meeting the requirements. Consumers begin to recognize the brand and style of coffee and know how to enjoy the fun brought by coffee.

② Education level and family monthly income are related to the frequency of drinking coffee. This means that coffee, a drink imported from the west, is a way of life, symbolizing the ruling class in Chinese mainland.

With the continuous improvement of people's living standards and the gradual change of consumption concepts, coffee shops have become an important leisure gathering place in people's daily lives, and coffee shops are increasingly favored by consumers, especially the insistence of the younger generation of new people on coffee shops, which makes the coffee shop industry have enough room for growth and development, and the market development potential is huge. The construction of coffee shops is an inevitable trend.

(2) threats

As far as the coffee market in Kunming is concerned, our competitors are very big.

There are many chain organizations in Kunming at present. These coffee shops have a certain management system and chain operation mode, and have certain brand advantages and talent reserve advantages. The brand advantage and advertising advantage of coffee chain stores are incomparable to us at present.

(3) Advantages

Under the group management mode of chain stores, the programmed management system has both advantages and disadvantages. The style of chain stores is too consistent, and the products and services are modular, which can not show the personalized characteristics of coffee shops. What we need to do is how to make good use of the flexible management mechanism and the advantages of local resources to develop personalized coffee shops and successfully enter the Kunming coffee market. At this time, our characteristics and business philosophy are very important. Features: business, leisure and art coffee shops; Business philosophy: Interpret coffee culture, interpret modern life and lead the fashion trend.

(4) Disadvantages

First of all, the coffee shop industry is still in the stage of saturation mining when it enters the Kunming market.

Secondly, because in the coffee market, consumers may have accepted cafes that entered the Kunming market in the early days, it is a question whether consumers can successfully accept emerging brands. Therefore, in the early stage of marketing, more promotion expenses are needed.

4. Competition analysis

There are three important categories of existing competitors:

(1) Tea Shop: One cup of acacia, seven cups of tea, street geek, Dawei? Such shops are relatively cheap and will attract a large number of student customers;

(2) A large number of bars and water bars near Wenhua Lane: Do I live in Prague Gemen? Small scale, with certain characteristics;

(3) Direct competitors: Water Mirror Cafe, Smart Cafe and El Salvador Cafe;

5. Cost analysis

(1) Expenditure: calculated once every six months.

(1) rent: the rent for the whole building is 20,000 yuan/month, which is paid once every six months, plus a deposit of150,000 yuan.

② Decoration cost and materials: about 80,000 yuan.

About the promotion planning scheme 3

I. Purpose of the event

Through a series of promotional activities, Jin Yue's brand awareness will be improved, consumers will be attracted to buy Jin Yue sugar nutrition tablets, and sales will be helped and stimulated.

Second, the venue of the event

The first is the distribution point of new products that have been distributed in Hangzhou, the second is that 24 general distributors are responsible for the distribution network of their selected counties and cities, and the last is that the distribution network of counties and cities is responsible for all the marketing networks of their selected countries.

Three. Activity time _ _ years

1, the first 10, 1, 12, 1, all Saturdays and Sundays.

2. The second scene is 10, 1 1, 12, 1 1, all on Saturday and Sunday.

3. Backcourt10,21,12,21,all Saturdays and Sundays.

Four. Activity content

1. Any newspaper advertiser who holds this activity can go to each distribution point and fill in a card to receive a beautiful gift of Jin Yue Group Jin Yue Sugar Nutrition Tablets, which will give you an unexpected surprise. The address is ......

2. Anyone who participates in this activity, purchases and fills in a diabetes card, can participate in the Jin Yue Group Jin Yue Sugar Nutrition Tablet Lottery. First prize, full refund of shopping money,

(1 person, 100% of the purchase price will be refunded, and if it exceeds 1000 yuan, it will be calculated as 1000 yuan); Second prize, 50% of the purchase money will be refunded,

(2); Third prize, 10% refund of shopping money,

(3); Fourth prize, 5% refund of shopping money,

(4); There is no empty prize.

Verb (abbreviation of verb) related matters

1. There are three female sponsors. The first promotion spokesperson is conducted by the daily sales staff of the distribution point, the second promotion distributor is hired by the sales staff of the distribution point or the society, and the third promotion inspector is hired by the sales staff of the distribution point or the society.

2. Three female extension workers need to fully understand the content and detailed rules of "Today's Yuetang Nutrition Tablets" activity.

3. Dealers gather promoters for centralized training.

4. Follow-up measures for after-sales service.

5, new product stocking and sales peak response measures.

6. Before the start of the activity, the arrival, production and transportation are being put into trial operation.

7. Explanations and coping strategies for the shortage of promoters.

Content and procedure of intransitive verb sales regional activities

1. On the day of the activity, Yi Labao's photos were posted at the gates of various shopping malls to promote "Today Yuetang Nutrition Tablets".

2. At the entrance of each shopping mall, the sales promotion lady hangs ribbons and gives prize-winning answer sheets to consumers (preferably middle-aged and elderly people) who are entering or about to enter the shopping mall, smiling warmly.

3. Consumers fill in the prize-winning answer sheet on the spot.

4. The consumer submits the completed prize-winning answer sheet to the promotion inspector of the shopping mall.

5. The sales inspector carefully checks the answer sheet, and after confirming that it is correct, puts the answer sheet away and enthusiastically lets the consumers queue up in an orderly way.

6. The supervisor issues gifts, registers them, gives answer sheets and gifts (today's candy nutrition tablet commemorative ballpoint pen) to avoid false reports, and then files them.

7. The promotion spokesman lost no time to communicate enthusiastically with consumers, introducing the benefits and advantages of Jin Yue Sugar Nutrition Tablets to consumers, and promoting products.

8。 At 4 o'clock in the afternoon, the promotion inspector draws the lucky number of the answer sheet collected after the purchase on the same day, and the first prize is returned in full.

(1 person, 100% of the purchase price will be refunded, and if it exceeds 1000 yuan, it will be calculated as 1000 yuan); Second prize, 50% of the purchase money will be refunded,

(2); Third prize, 10% refund of shopping money,

(3); Fourth prize, 5% refund of shopping money,

(4); There is no empty prize (today's candy can be a nutritional tablet commemorative ballpoint pen).

9。 Matters needing attention

(1) The activity time is one week after the marketing of Jin Yue Sugar Nutrition Tablets.

6. Sunday is better.

(2) The day before the event, arrange the event sales site, and prepare monthly funds, questionnaires, ball-point pen commemorative candy and nutrition tablets, Yi Labao, lottery boxes and pop promotional materials for the promotion inspectors and distributors.

(3) control the flow of people and avoid chaos and disorder.

Planner: _ _

I. Programme background

Second, the promotion plan

(1) Promotional products

All fruit products of _ _.

(2) Promotion objectives

Teenagers, young people, young people who work overtime, white-collar workers, college students, middle-aged people and the elderly. Among them, white-collar workers and middle-aged and elderly people are the mainstay.

(3) Promotion objectives

1. Market target

Deepen the image and influence of _ _ in the eyes of consumers, realize the long-term sales growth of _ _ products, and thus occupy more market share.

2. Competitive objectives

On the basis of maintaining and increasing sales volume, further strengthen the market share of _ _, and consolidate the position and share of _ _ in the same industry.

3. Financial objectives

Achieve sales growth.

(d) promoting the theme

"Make the most delicious and affordable fruit."

(e) promotion strategy

1, the core idea of the promotion strategy

Through the comprehensive analysis of the existing market, we can see that _ _ is mainly focusing on brand promotion and public relations at present. So our promotion is mainly based on advertising and public relations, supplemented by other promotion combinations. Through this promotion, the visibility, credibility and reputation of _ _ brand will be enhanced, and consumers' understanding and impression of _ _ will be deepened. In order to achieve the purpose of maintaining market share and increasing sales.

2. Public * * * publicity and public * * * relations strategy

3. Advertising promotion strategy

(vi) Promotion methods

(7) Promotion plan

(8) Notes

Third, risk control.

Fourth, promote the budget.

The above is the whole content of the promotion plan of the fruit trading company. I hope this promotion plan can help everyone. For more promotion cases, please continue to click on other contents in this column.

About promotion planning scheme 4

I. Layout and Detailed Description of Coffee Shop

The bar is actually divided into two parts. The place near the cashier is where cakes are placed and made, and the place near the warehouse is where drinks are made.

Second, the coffee shop post responsibility system

(A) the post system

(II) General Manager of post staffing: 1 Finance: 2 offices: 2 store managers: 2 baristas: 2 bakers: 2.

Attendant: Two people.

(In-store posts are subject to a two-shift policy)

(3) Job responsibilities

1. general manager: responsible for all the work of the coffee shop, including making the annual, quarterly and monthly business plans of the coffee shop, and leading all employees to actively implement the established tasks and business indicators; Analyze and report the annual, quarterly and monthly operation; Promote coffee shop products and publicize the business philosophy and culture of coffee shops; Responsible for the formulation of local promotion plan and the supervision of sales process; Properly handle customer complaints and collect customer information feedback; Formulate various assessment systems suitable for our store; Master the basic construction of the staff, and be familiar with the staff's ideological status, work performance and business level; Collect and process all kinds of data regularly, and keep good communication with investors.

2. Financial personnel: The cashier's main job is to place orders for customers and collect payment from customers; Promote the products of coffee shops; Prepare enough change and invoices; Answer the phone and record it; The establishment and cultivation of target customers, especially the issuance and management of loyalty cards.

3. Office staff: We must grasp the market information, explore new sources of goods, optimize purchase channels and reduce procurement costs. Work with financial personnel to determine the reasonable purchase quantity of materials, understand the inventory situation in time and purchase reasonably. In addition, it is necessary to make a detailed forecast and record of the quantity of goods to be purchased, make a good price budget, and report the required funds to the finance department of the coffee shop to obtain purchasing funds. Mainly responsible for outbound procurement, including conducting market research, selecting, evaluating and managing suppliers, establishing supplier files, negotiating prices with suppliers, signing sales contracts and being responsible for the safety of goods during transportation, and returning goods during procurement. Responsible for recording the goods and funds in and out of the purchasing department, and must record the name, specification, quantity, purchase date, purchase funds, expenditure and balance of the goods in detail for the month-end verification.

4. Manager: The manager is the person in charge of a class, who is mainly responsible for assisting the general manager in arranging daily work and being responsible for the employees of the class. The store manager's specific responsibilities include: inspecting and replenishing the products sold in time, supervising services, arranging jobs and replacing vacancies; The deployment of personnel and goods, to maintain the health and safety of coffee shops; Handle emergency affairs, summarize and suggest the overall management of coffee shops, and sort out customer feedback.

Third, coffee shop merchandise promotion plan.

(A) the theme of the event "The story of lovers, this life is doomed."

(ii) Activity background

On the occasion of Valentine's Day on February 14,

(3) The target audience is young couples.

(4) Activity time: February1February-February 14.

(5) Organizer Carves Time Cafe

(6) The venue of the event is engraved in Time Cafe.

(7) Activity steps

1, meeting

At the meeting, first put forward the theme of the activity, and then discuss the feasibility of the activity with financial personnel and office personnel, and ask them to put forward their own opinions or suggestions. Finally, unify opinions or suggestions and sort out a feasible activity plan. 2, layout work

First, please ask the office staff to list the purchase budget table; Then ask the financial personnel to make the financial expense budget during the activity; The store manager needs to inform the barista, pastry chef and waiter of the specific activity plan and matters needing attention; The waiter will decorate the store and put promotional billboards at the door of the store; Baristas and pastry chefs actively prepare promotional products. 3. Set up promotion places to carve time coffee shops. Step 4 buy goods

The barista and pastry chef should pay attention to the warehouse, prepare the items and materials that need to be prepared during the activity in time, and report to the office staff if the inventory is insufficient, so that the office staff can replenish the goods in time. 5. Promotional goods

All products except self-service coffee participate in this activity; And launched a special valentine's day package.

(8) Preparation before the activity

The activity time is from February 12 to February 14, so the publicity needs to start from February 5, and the publicity methods include: leaflets, member SMS, online publicity, etc.

(9) the goal and purpose of the activity

The main goal of the activity is to further improve the visibility and recognition of coffee shops, and drive the turnover of coffee shops during the activity and the sales after the activity; The purpose of the activity is to make everyone feel the sweetness of Valentine's Day on February 14, and to make customers feel relaxed, blessed and respected.

X activities-implementation of measures (plans) and promotion.

First of all, we should increase publicity, and all the goods participating in this activity will be 15% off during the activity; The Valentine's Day special package includes two cups of Brazilian coffee (or charcoal coffee or Colombian coffee), two pieces of mousse cakes (blueberries, strawberries and mangoes) and six egg tarts. Package price 58 yuan; And those who spend more than 188 yuan in a single transaction can get a beautiful small gift.

(1 1) business effect prediction

Due to the increased publicity, more people can know about this activity, and the discount package can attract many young couples, while the "full consumption and gift giving" activity is mainly aimed at groups other than couples, so that more people can also increase the popularity of coffee shops in the circle of loyal customers. This can not only increase the turnover of the coffee shop during the activity, but also increase the popularity of the coffee shop after the activity, thus driving the daily turnover of the coffee shop.

(XII) Summary of activity results

This activity has made great achievements during the activity, increased the turnover during the activity, and also played a successful publicity role, so this theme activity has achieved great success.

About the promotion planning scheme 5

Planner:

Marketing department _ _

Activity time:

20 _ _-June 5th June 1 1 (seven days).

Activity theme:

Warmly celebrate the grand opening of "_ _" Dayu Store!

Activity purpose:

1. Improve the influence of "_ _" brand in Dayu market.

2. Promotion In order to open the market quickly.

3, in order to combat competitors and promotion.

4. Expand the turnover of the joining customers and enhance their self-confidence in the brand. Movable items: umbrellas, cups, colorful flags, stereos, leaflets, key chains, sun hats, tea sets, tableware, coffee pots and other related items.

Activity content:

1. During the opening activities, buy "Seven Wolves" products, one with 10% discount and two with 8%. 50% off.

2. During the opening period, you will be given a VIP card of "Seven Wolves" when you purchase the product for 888 yuan at one time. At the same time, send a beautiful gift.

3. During the opening period, you can get a beautiful gift if you buy the product at least 588 yuan at one time.

4. During the opening period, anyone who buys any products in our store can participate in the on-site lottery once.

Activity promotion:

1, two propaganda vehicles, propagating around.

2. Invite the Lion Dance Team or Waist Drum Team to perform now, so as to activate the atmosphere of the scene and drive consumers to spend.

3. A large number of leaflets were distributed.

4. Create scenes such as colorful flags, balloons and air arches along the street.

5. Advertisements of local TV stations.

Lucky draw content: grand prize: a set of exquisite tea sets.

First prize: a coffee pot or a set of tableware.

Second prize: cup, sun hat, umbrella.

Third prize: a key chain.

Effect evaluation and comment: Seize the peak of product season change, set off a Dragon Boat Festival consumption frenzy in advance, attract consumers' attention, and hopefully achieve good sales targets. It can also hit our competitors and let them follow our footsteps.