Access channels for loan intermediary customers

Channels for loan intermediaries to obtain customers: make friends with practitioners in some industries, such as bank credit managers, loan company consultants, loan intermediaries, etc. Customer Group Analysis and Accurate Promotion How to Obtain from Loan Intermediaries Customers can find the appropriate applicable groups, advertisements, leaflets and business cards according to your loan products.

First, the source of customers is pure sharing. To survive in the loan intermediary industry, a stable source of customers is the key. Although telemarketing is very traditional, it can convey the advantages of loan products to customers more intuitively when users have loan intentions. At the same time, telemarketing has the advantages of low customer acquisition cost and high customer acquisition rate, and it is the only way to get involved in every loan. However, it takes a lot of time to get customers by holding a list or blindly numbering paragraphs, which requires high personal ability. Some people can make a single call after two or three phone calls, and some people have not made a single deal for several days.

Second, it can be seen that in addition to relying on luck, we have to work hard to cultivate marketing and communication skills. For example, mass texting, posting small advertisements, plugging in cars and other ways to get customers will cost more than telemarketing, and usually short and accurate "advertising words" can be copied. In the industry exchange group organized by _ Wang Xiaojin, some senior people think that "SMS is the best way to get customers." Through the promotion of short message group sending platform, it is not only easy to operate, but also can reach the speed of 200 messages per second, and can push marketing products to customers' mobile phones as quickly as possible, and it requires less personal ability. It is also more selective for customers. According to the reply information, accurate users can be effectively screened.

Third, through manual follow-up, the transaction rate is often high. The old customers with successful loans can be described as "rich in mines", and the loan intention customers around them are of relatively high quality and high single rate, which belong to high-value resources to be tapped. As a successful salesperson, it is one thing to get customers, and it is another to give full play to the maximum value of customers. Therefore, it is very important to maintain a good customer relationship. Usually, we should pay attention to maintaining personal image, paying attention to current affairs and politics, broadening our horizons and showing our personal charm in a timely manner. I believe that most loan intermediaries have tried the above methods to obtain customers, but the results are not satisfactory.

Fourth, the former Ministry of Industry and Information Technology, the Supreme People's Court and other 13 departments organized a nationwide special campaign to comprehensively rectify harassing calls. The rectification work lasted for one and a half years (July 20 18 to the end of February 20 19), and the financial telemarketing behavior was strictly regulated: the telephone involving financial products such as loans and credit cards was promoted, and monitoring or complaints were established. To use the information dissemination and publishing platform to illegally publish or send advertisements, or to publish or send illegal advertisements, measures such as deleting, shielding, disconnecting links and stopping transmission shall be taken to stop them. In other words, with the increasingly strict supervision, many traditional ways of obtaining customers are restricted because they are suspected of disturbing the people, and the loan intermediary exhibition industry will be hindered. Although SMS is one of the main incomes of domestic operators at present, mass SMS itself is not illegal.