What are the possible reasons why mobile phone charges are unrealistic?

Unreasonable mobile phone charges, easy to unsubscribe!

SMS was completely unsubscribed, and Tencent's wireless service was damaged.

If you are a mobile phone user of China Mobile, enter "0000" and send a message to 18620 1. Within a few seconds, you will automatically reply to a short message list, showing which short message services you have subscribed to on your mobile phone, and which short message service providers will deduct your mobile phone fee every month; Type "00000" to unsubscribe from all SMS services. This is one of the transparent consumption measures released by China Mobile in March, 2004.

Inexplicable services appear.

However, among the interviewees contacted by the author, most people's first reaction is to immediately take out their mobile phone buttons to inquire. Faced with the information displayed in the reply, these people usually shout: "I have never subscribed to these SMS services, why do they deduct my money every month?" The staff of an e-commerce company in Chang 'an Street, Beijing, mentioned this incident and still could not restrain their anger.

He told the author that he only set up Tencent QQ number binding function with his mobile phone, and never ordered ringtone download and picture download, but the information inquired from Monternet showed that his mobile phone did charge for the above two services every month. "My mobile phone is old. It doesn't support ringtone download and picture replacement at all, and actually charges a monthly usage fee. " He shook his head and looked helpless.

Among the people surveyed by the author, most of them show that there are one or two charging services of Tencent, and then they will unsubscribe from Tencent's "inexplicable service". In the eyes of most paranoid people, Tencent is an undercurrent that "sticks to" users' mobile phone charging SMS service providers.

Mobile cruel governance

Of course, Monternet has been developing in China for four years, but it also faces the problems brought by its immaturity in the early stage of development. Some SMS service providers use industry management omissions to design consumption traps, which not only damages consumers' rights and interests, but also damages the industry image.

The ranking of consumer complaints of China Consumers Association shows that mobile phone data service is in the forefront, and Monternet service complaints once accounted for 80% of China mobile communication service complaints.

On the occasion of "3. 15" Consumer Rights Day in 2005, China Mobile presented a large number of "sponsorships" to consumer associations and TV stations. , so as not to get into trouble. This time, the SMS was completely unsubscribed, and it was even more costly to rectify the bad phenomenon in the industry.

Propagation to short message service

Fortunately, the self-discipline movement of China Mobile Communication has improved the consumption environment of Monternet. But most service providers who make money by SMS can't sit still.

Market analysis data shows that TOM, Sohu, Netease and Sina account for 80% of the short message market; Professional mobile portals such as Lingtong.com, Zhangmen.com, Zhang Zhong and Wan Wei account for 8% of the market; It has mobile platform providers with special services such as TV stations and radio stations, and the market share of Guangdong Yichuang Communication and Beijing Tengsi Mobile is 5%; 263 and Tencent accounted for 5%; Ebay, eLong, Lianzhong, Jiucheng and Tang Yi account for 2%.

Prior to this, Sina, Netease, TOM and other service providers whose main business is SMS were tired. Coincidentally, Tencent's recently announced results in the fourth quarter of 2004 show that its mobile and telecom value-added services revenue was RMB 654.38+68.7 million, down 2.9% from the previous month.

What is certain is that the launch of the comprehensive unsubscribe SMS activity has cut off the "grain road" of enterprises that rely on SMS payment mode. It is understood that most portals and Tencent's official websites have not publicized the "method of fully unsubscribing SMS".

Tencent's business is damaged

In fact, most transactions of Tencent's QQ charging service are conducted through SMS platform. Prior to this, Tencent also launched a telephone recharge service, and then the phenomenon that enterprises in various places embezzled the telephone to recharge Q coins led to the service being investigated and restricted by relevant departments.

Among Tencent's wireless services, mobile QQ and QQ messenger services are the strongest, which makes Tencent the biggest sender of Monternet information. The complete unsubscribe of SMS will undoubtedly affect Tencent's original charging platform, leading to the reduction of Tencent's hidden consumer groups.

Earlier, internal sources said that Tencent's highly valued online game business is currently "green and yellow", and the development of email reminder and mobile mailbox business is not smooth. This also allows Ma, the founder who is good at technology, to find new business sources.

Of course, when eNet Silicon Valley Power first interviewed Dong Bo, the investment department of Tencent Group, it was learned that "Tencent has officially signed an agreement to acquire Foxmail software and related intellectual property rights, and 20 team members including Foxmail founder Zhang Xiaolong will soon join Tencent."

For most people, this is good news for Tencent. However, people with foresight are always worried that there is a serious overlap between Foxmail users and Tencent users, and Tencent will not really expect to make money from users through email. Ma is more interested in the technological research and development ability of Zhang Xiaolong, an old acquaintance. It is reported that the latter will succeed Zhang Zhidong, chief technology officer of Tencent. Recently, Tencent appointed Liu Chiping as the chief strategic investment officer. So far, it seems that the main lifeline of Tencent's capital, technology and content has been clearly positioned, and the plan to list on Nasdaq in the United States has sprouted.

Bian Xiao commented:

After learning this news, Bian Xiao sent "0000" to 18620 1 as quickly as possible. As a result, he immediately received two reply messages and found himself cheated twice! One is the charge for Sohu Alumni Record, which is 10 yuan per month; There is also a 263-mailbox secretary function, and the monthly fee is 5 yuan. Me, Kao! I said to deduct 15 yuan from Monternet every month. So what? This time I found the culprit! As a result, we sent "00000" in lightning speed and unsubscribed all the SMS fees! Well, this is down-to-earth, just waiting to see next month's phone bill. ......