What are the common online marketing methods for small and medium-sized enterprises?

More and more small and medium-sized enterprises get more and more customers through offline. So everyone wants to get customers through online marketing and brand promotion. Enterprises want to do a good job in network marketing, there are the following methods:

Enterprise network marketing method 1: paid delivery promotion

At present, paid promotion is the network marketing method that most enterprises will choose because of its immediate effect and strong timeliness. To do this promotion method well, in addition to capital investment, we should also do the following:

1. professional operation account

Because paid promotion involves real money, when operating an account, it must be operated by professionals to avoid waste; Of course, it is a small account. Beginners can operate first and learn slowly.

2. Strong data analysis ability

The ability of data analysis is necessary, because you need to know how each sum of money is invested, what is the return on investment, whether you can get a better return on investment, whether you can optimize your account, how to distinguish the people who invest, etc., all of which need data as support.

3. Excellent planning ability

The role of planning ability is to improve the conversion rate of users. Take Baidu's paid promotion as an example, whether the ideas you write are attractive to users, and whether the bidding landing page can attract users to click on the consultation. These all require planning ability.

Enterprise network marketing method 2: self-media marketing

Self-media marketing is a popular marketing method at present, and many enterprises are promoting their own brands and products in this way. At present, there are many self-media platforms, such as Baidu Baijia and Today Headlines. There are also some self-media videos, such as Tik Tok, nice videos, volcano videos and so on.

This kind of promotion only needs to be done well, that is, it needs to have the ability to continuously output content, which also requires professional people to shoot and operate, rather than shooting a video with their own mobile phones to get a good broadcast volume.

Enterprise network marketing method 3: SEO (search engine optimization)

SEO is the most traditional way of network promotion. Although it is traditional, it is still very useful. Now through seo, some novel ways have also been derived, such as universal word screen, which is to promote the party.

If you have your own website, you can do SEO optimization for your website through professionals. Through the key optimization of the industry, you can rank keywords in search engines and increase the opportunities for brand display, thus enhancing the brand and gaining customers.

Enterprise Network Marketing Method 4: Micro-marketing

Micro-marketing is also very popular now, such as user fission, community marketing and so on. All from micro-marketing; Wechat and Weibo, two marketing methods, prefer user marketing because they are based on social marketing.

Want to do micro-marketing, we should pay attention to the following points:

1. Build a flower pond

To do a good job in micro-marketing, the problem of traffic pool should be considered in the early promotion, and which traffic pool should be introduced for training. If the planning is not good, it will waste traffic.

2. Grasp the needs of users

Because it is a social type of network marketing, it is necessary to understand the needs of users, what they are interested in and how to cultivate their behavior habits.

3. Soft conversion

The transfer method should be soft, not too hard, and cannot be directly converted by advertisements, which will lose users; After establishing contact with users, it will be transformed through the official account of WeChat and the content sharing of friends circle to improve the conversion rate.