Drug store activity planning scheme

In order to ensure the safe and smooth progress of things or work, it is usually necessary to prepare a plan in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. So how do we write the plan? The following is the pharmacy activity planning scheme I collected for you. You are welcome to study for reference. I hope it helps you.

Pharmacy activity planning scheme 1 With the support of leaders at all levels of the company and the cooperation of Qi Xin, this activity has achieved good results. The three-day Mid-Autumn Festival overcame the above shortcomings and achieved the goal of stabilizing loyal consumers. On-site prize promotion is an important means to improve the desire to buy at the event site and attract popularity, strengthen the external image of pharmacies and expand their popularity. The specific feelings are as follows:

First, adequate preparations have laid a good foundation for the promotion of publicity activities.

This activity took the form of distributing leaflets, promoting beer, and throwing leaflets at every household in high density. * * * A total of about 10000 leaflets were distributed, focusing on the market business circle, around the central hospital, at the entrance of the community, around the martyrs cemetery in Huxi, and on the pedestrian street. , and released a promotional advertisement. Banners and slogans with activities as the main content are hung in the pharmacy. After laying Z at the activity site, in order to promote the orderly activities and attract more people to participate, a free outpatient testing service desk, a consultation desk, a gift distribution desk and a lottery box are set up at the entrance of the pharmacy. What is even more sensational is the performance effect of the Northeast Errenzhuan, acrobatic troupe, drama and other stage forms, which crowded through the crowd, mastered the rhythm of the activities, maintained the order at the scene, guided customers into the store to participate in the activities, distributed materials and prizes, and registered their signatures in time. This new marketing model has brought some new ideas to consumers, made the citizens of Shan County have a full understanding of Yutian, strengthened the external image of pharmacies and expanded their popularity.

Second, the people-oriented service concept won the applause of customers.

The main targets of this promotion are: community residents, factory employees and shop residents around our store. In specific operations, special prices and discounts have the greatest impact on some sensitive consumer groups, especially the special prices of some sensitive drugs are easy to get twice the result with half the effort. The corresponding delivery can make consumers enjoy the value of their consumption and achieve the goal of stabilizing loyal consumer groups. On-site prize promotion is an important means to increase the desire to buy and attract popularity at the event site, and it is also the guarantee for the success of the event. In particular, the first 100 customers gave 6 eggs to buy medicine for the lottery, and the first impression of customers when they entered the door was "Wow, what a bargain! Something to send! " .

This people-oriented service concept has won applause from customers. The growth of this activity is mainly to grasp the customer's demand for gifts, and the only way out is to rush the customer's unit price. What can affect the unit price of customers? Gifts, only gifts can affect the customer unit price. Such activities have played a great role in promoting pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

Third, take this opportunity to make a smile my bright business card.

Through this activity, I fully understand that there is no end to care and service. For every customer who enters the store, we should send the most cordial smile and the warmest caring greetings at the first time. Talk to customers in a civilized language and friendly tone, and consciously use "service terms", with the word "please" first and then "thank you". From caring for customers' details to endless service etiquette. Our Yutian store will always keep "care" in mind. Especially in this activity, I took the initiative to strengthen communication with customers and understand what customers are thinking and need! In this way, I can actively introduce and publicize the company's drugs and contraceptives, take the initiative to answer customers' questions, and let customers know more about drugs in the process of purchasing drugs! And I can also find my own shortcomings in sales, especially my understanding of drugs, and there are still some blind spots. Taking this as an opportunity, I will study the knowledge of medical drugs in my future work, understand the uses and precautions of each drug, work with peace of mind, exercise hard, standardize services, improve service quality, and make smiles my beautiful postcards.

Archer walks with Yutian Pharmacy. Eagle's ideal is lofty, soaring in the sky; Bird's career is heroic, fighting the sky. The greatest energy in my life is the pursuit of beautiful ideals, and the most exciting thing is the heroic career of fame and fortune. I am full of longing and hope for the future, and I am full of enthusiasm for Uta's career. I am proud of entering Uta's dream company, and I am excited to finally have a stage where I can practice myself. I will devote myself to this hot land I love, closely link my life value with Yutian's career, and compose a youth movement of Yutian workers with high voice and magnificent brilliance.

Drug store activity planning scheme 2 Activity purpose:

1. Take the opening of the new store as an opportunity to further promote the brand image of Renkangtai Pharmacy-all for people's health.

2. Gather popularity through the opening activities, convey the brand-new image of Renkangtai Pharmacy, change it again, surprise you again, and enhance its popularity.

3. Further strengthen the local influence of Renkang Pharmacy and promote sales through opening activities.

4. A good start is difficult at the beginning, and a good start is half the battle.

Activity time:

20xx May11-May 20th

Activity content:

First: open the door politely and send it when you come.

Activity time: 20xx May11~ May 12.

Activity content:

All customers and friends who come to our store for consumption during the opening period can give a beautiful gift for free. Regardless of the amount of shopping, the top 200 customers can get a beautiful gift at the event site with a computer receipt (the specific gift is to be determined).

Second: send it with joy.

Activity time: 20xx May11~ May 13.

Activity content:

Anyone who comes to the Zhongnan New Store of xx Pharmacy to shop in 28 yuan or above during the opening period can send a corresponding gift.

Send hangers to 68 yuan.

Send Vader a roll of paper to 98 yuan.

Full 128 send 900ML Arowana blended oil.

Full 168 send exquisite storage box.

The third weight: scratch and send.

Time: 20xx May11~ May 13.

Activities: Shopping and moving 28 refrigerators home.

During the opening period, anyone who makes a one-time purchase in 28 yuan can participate in the lucky draw, including 28 yuan 1 piece, 58 yuan 2 pieces, 88 yuan 3 pieces, 1 18 yuan 4 pieces, 148 yuan 5 pieces, and the single receipt is limited to 5 pieces at most.

Award setting:

First prize 1000 yuan. A famous brand air conditioner 1.

Second prize value: 600 yuan water dispenser.

The third prize is 200 yuan 10KG rice, and 10 people have a bag.

The fourth prize is worth 500 20 yuan advanced umbrellas.

Fifth prize: draw a box with 20xx names.

Fourth: healthy business, all for you.

-Health professionals around you

Activity time: May11-May 16.

Activity content:

During the opening period, well-known experts of Renkangtai will provide you with free consultation and free blood sugar and blood pressure test, and professionals in the store will establish free health records for you.

Fifth, you can enjoy the 1 discount when you start business.

Activity content:

During the opening period, this drugstore will provide the first item with partial original price, the second item with 50% discount, and the third item with 1 discount.

Seventh weight: the rare "opening price" detonated Renkangtai's second new store (nothing is cheaper than opening it)

During the activity, eight kinds of commodities were selected as ultra-low-priced commodities for opening. The goods must be in great demand by the public, and the best-selling goods of the season are sold out in a limited time.

Eighth: * * It is more affordable to enjoy honor.

Activity content:

1, free membership card during the event.

2. Choose some exclusive products for members.

Ninth weight: big linkage between manufacturers

During the event, major manufacturers gathered in two new stores in Renkangtai to promote and sell products on the spot.

First, publicity before opening.

(a) promoting community activities

A: Content: Community groups carry out health care services, membership cards and pre-opening projects.

(2) Open banner publicity

A: Hang banners at the intersections around the store five days before opening.

B. Banner content: A rare "opening price" set off the grand opening of Renkangtai Zhongnan XX Store and XX Store in May 1 1.

C. Quantity: 10

(3) DM publicity for opening.

Opening poster: 20xx May11-May 18

Answer: content: special opening price

B. Distribution: 2 kilometers away from Fiona Fang, in the neighborhood of Xindian.

C. Printing quantity: 1. 50,000

D. Distribution method: employees wear work clothes and distribute them door to door, and each household receives them. If the door is closed, you can put it in the mailbox or clip it under the door. )

(d) Great publicity above the store.

Content: Warmly congratulate Renkangtai Pharmacy Zhongnan XX Store on its grand opening on May 6th.

B. Layout location: external wall on the second floor

C. Specification: 10m*5m (height)

D. quantity: 2 pieces

E. Release date: May 8, 20xx

Second, the website layout

Answer: colorful flags on the roadside

Material: satin high-grade bunt

Specification: 1. 5 m *0 .5m

Quantity: 500 noodles

Location: On both sides of the main road where the store is located

Content: Warmly congratulate the grand opening of XX Store of Renkangtai Pharmacy.

B. DM activity is huge.

Material: lamp cloth

Specification: 10m*5m (to be determined)

Quantity: 2 pieces

Content: Opening poster activities and special information.

Location: Floor above the main entrance

C. Arches and lantern columns

Quantity: 2 each

Time: Open for one week.

Location: main entrance

5. Waist Drum Entertainment Team 2 (one team per store)

6. Carpet 100 m2 (at the entrance of each store)

Used to decorate the door of the shop.

Third, the tour publicity in the early stage of the activity.

Activity time: May 8th, 20xx- 10.

Location: around the new store

Activity form: Team up more than 30 people to promote the Tour with placards and xx team flags every day, and distribute posters along the way.

Fourth, the team conducted a street parade in the early stage of the activity.

Activity time: May 8th, 20xx- 10.

Location: around the new store

Activity form: Organize three publicity vehicles every day, hang activity posters and record the speaker's on-board publicity.

Opening plan of the second store in Zhongnan, xx pharmacy

Five, store packaging publicity

Activity form: the image of each store highlights the opening atmosphere! ! ! ! !

Activity execution:

I. Ministry of Planning

1, responsible for the planning, implementation and follow-up of the whole activity.

2. Design and production of all publicity materials

3. Supervise the publicity and promotion of activities.

4. The precautions and details of the activity will be communicated to all stores in each department.

5. Check the atmosphere of each store and the display of promotional goods.

6. Gifts and prizes will be sent to all stores.

Second, the department equipped with:

1, the commodity department is responsible for the selection of poster products.

2. The Information Department is responsible for the price adjustment of poster products.

3. The sales department and regional manager are responsible for the implementation of on-site activities and personnel arrangement, and do a good job in sales.

4. The community group and the stores of the door management department actively cooperate to promote publicity and community activities as required.

5. The door management department is responsible for the arrangement of procession and motorcade (walking route arrangement).

Activity cost budget:

First, the cost of DM advertising materials

1, 4PDM 15000 copies, 2 100 yuan.

2, store atmosphere decoration and packaging 400 yuan/store *2 = 1000 yuan.

3, 20 banners travel around 800 yuan.

4. Packing fee for three cars in the motorcade parade: 1000 yuan.

5. Mobile scratch card 10000 800 yuan.

6. The previous period was huge 1000 yuan.

8. Balloon 6 * 4,002,400 yuan.

7, the arch is self-provided.

8. Land area 100 square 600 yuan.

9. Opening advertisement capped 100 yuan.

* * * meter: 9700 yuan.

According to the deployment and arrangement of the head office, store xx held a drug promotion activity on February 9, 65438- 1 1. Thanks to the correct leadership of the head office and the joint efforts of all the clerks, this promotion has achieved good results and expanded the good reputation of xx pharmacy in society to a certain extent. The promotion activities are summarized as follows:

First, make full preparations before the event to lay the foundation for the success of the promotion activities.

1. Organize shop assistants to learn and understand the spirit of this activity arranged by the head office, analyze the loopholes in the work on the basis of promotional activities at a fixed time every month, emphasize the importance of this activity, and put dm sheets in the hands of each employee for dicing. All shop assistants are required to arrange time in advance and work all day during the activity.

2. According to the requirements of the activity, organize the clerk to check the inventory, prepare the supply of promotional items and gifts respectively, and reserve special drugs, commonly used drugs, drugs this season, cleaning supplies, household appliances, etc. In advance.

3. Organize employees to discuss how to promote drugs and analyze possible problems. If there are too many special offers and impulse goods, how to ensure gross profit?

4. Create a good service environment. Organize shop assistants to clean the environment inside and outside the store, keep it clean and tidy, and put medicines in order. Popular posters are made for special drugs. Posters of more than 70 kinds of special medicines were made outside the store and posted in 8 windows outside the pharmacy. At the same time, in order to highlight the special drugs and attract customers' attention, more than 70 explosion stickers were specially made and put on the drug display. In order to highlight the effect of the event, rainbow doors, flower baskets and stereos were set up in front of the store, which played a great role in this event.

Second, the effect of this activity

65438+February 9 sales 2. 90,000 yuan, 65438+February 10, with sales volume of 4. 10000,65438+February 1 1 sales 5. Eighty thousand

Third, the experience of this activity.

1, from 65438+February 5 to 65438+February 8 is rainy and foggy. At the beginning of the activity, we expected that the effect would increase the turnover by about 30% than usual, even if it was successful. We feel lack of confidence because of the weather and other reasons. I didn't expect that all the preparations we made in advance played a great role.

2. SMS promotion before the event, online city-wide medical insurance card swiping on February 65438+February 10, clearing cards by ABC before the end of the year, generous gifts and other factors boosted sales.

3.dm issuance time is short, somewhat hasty, and the coverage is not wide enough; Worried about the expected effect of the activity, there is a shortage of peanut oil in Long Da.

4. In the next step, we should actively learn from the experience and shortcomings of this activity, actively develop new members, and play a role in the promotion of the activity through SMS.

This activity was fully supported and helped by the leaders of the Head Office. Manager Chang provided gifts for our store as soon as possible, and Manager Rong Haifeng lived in Tancheng for a week, ready to help solve the problems encountered! All the shop assistants are very excited about the achievements of this activity, and they all have a sense of release-their hard work has not been in vain, and they will work harder to increase turnover and actively complete the company's tasks in the future.