How to plan Chinese Valentine’s Day activities for jewelry stores

It’s the Chinese Valentine’s Day, are you considering planning Chinese Valentine’s Day activities for your jewelry store? Let me give you an example.

How to plan the Chinese Valentine’s Day event in a jewelry store

1. Activity time:

August 9, 20** (Chinese Valentine’s Day)-August 9th

2. Activity theme

The rose that speaks love--XX jewelry conveys your love

3. Activity background:

Every festive season, we miss our loved ones even more. August 9, XX (Chinese Valentine's Day) - August 9 are good festivals. Valentine's Day is an excellent opportunity to express love. The Lantern Festival is also known as the Festival of Lanterns in ancient times. It is also a time when couples meet to watch lanterns and talk to each other. In this heartfelt festival, what people think about most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and they will also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this mentality. We specially launch a novel and unique gift - the love-talking rose, so that people can use the love-talking rose to express their love and gratitude to their lover or lover while giving gifts, so that XX jewelry can be attached with emotional meaning and express emotions. Appeal to the hearts of consumers and win with emotional marketing.

4. Purpose of the event:

1. Increase the popularity of the store during Valentine’s Day through this event;

2. Increase the local popularity of XX jewelry brand and seize the market share. Market share;

3. Further improve the brand reputation of XX jewelry to facilitate long-term promotion and sales.

5. Activity content:

1. Promotional activities:

(1) On August 9, publish an advertisement for the event in a local daily or evening newspaper with a wide circulation , the theme is "The Rose That Talks Love - XX Jewelry Conveys Your Love";

(2) Franchisees from all over the world will advertise the event on local TV stations, and can also use subtitles in the form of subtitles during prime time. Detailed advertisements on TV stations include the meaning of the event, participation details, addresses and phone numbers of stores/counters in various locations.

2. Counter promotion:

Every time you purchase 1,000 yuan or more at XX jewelry store/counter, you will receive a "Love Talking Rose". This activity is to make people Valentine's Day is used to express love and gratitude to lovers. It mainly uses "love-talking roses" to record the love words and sweet words of gratitude that people are usually embarrassed to say to their lovers or lovers, and then send them out together with jewelry to make their lovers or lovers happy. The lover gets a noble diamond and an emotional spiritual gift at the same time.

3. New models on the market:

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Trust" and "Goodness" series) for sale at the same time. The activities moved the customers emotionally, and the activities complemented each other, making this "emotional marketing" an overall success.

6. Event publicity and promotion

(1) Make promotional posters and x display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate answering customer questions Consultation on series of activities;

(2) Internet promotion: cooperate with local websites to carry out publicity activities such as event advertisements and event news reports, and "build momentum" in the form of news events;

(3) Each franchise partner should contact local newspaper reporters and do a good job in event reporting, so as to achieve the purpose of long-term brand promotion and long-term sales promotion;

7. Activity budget

Omitted

Jewelry store Valentine’s Day activity plan

Activity background: Chinese romantic Valentine’s Day has become the best time for men and women to express their love, and jewelry is the best way to express love. The best gift for you.

Event theme: Meet Jiarui for a romantic life

Event time: August 9th to August 13th

Activity content:

Yellow platinum:

1. Thousand pure gold offers a discount of 10 yuan/gram, and platinum offers a discount of 30 yuan/gram.

Diamond jewelry: 10% off on all items, symbolizing everlasting love.

1. "Eternal Love" engrave the name of each couple on the diamond ring purchased to advocate the eternity of love. And issued a "Love Returns Deeply" card. When the love crystal is born, you can receive a pure gold zodiac pendant with the "Love Goes Deeply" card. (Within 2 grams)

2. Where there is love, there is a miracle

If you buy jewelry, you give it to yourself, and we will deliver the flowers at the time and place you want. Deliver it to the person you want it to. Sweet words convey love? We will design some exquisite cards and send the sweet words you write along with flowers to the hands of the person you want to send them to.

3. "Don't give up at 11"?

Jiarui Diamond Jewelry has launched a special package of "Don't give up at 11", allowing you to experience a different kind of love.

Lao Fengxiang’s Chinese Valentine’s Day activity plan

Activity theme: Holding hands with Lao Fengxiang’s auspiciousness for life

Activity time: August 9th to August 13th

Activity content:

Yellow platinum:

Get 77 yuan diamonds when you spend more than 1,500 yuan on yellow platinum

Get 177 yuan diamonds when you spend more than 3,000 yuan on yellow platinum

If you spend 4,500 yuan or more on yellow and platinum, you will get 277 yuan of diamonds

And so on.

Silver jewelry:

Lao Fengxiang silver jewelry is 10% off.

Diamond Jewelry:

Select a range of products, name "Hand in Hand for Eternity" and prepare wedding souvenirs.

1. Meet Lao Fengxiang? A lifelong agreement?

Anyone who purchases the "Hand in Hand Eternity" series of diamond products will receive a wedding gift worth 288 yuan from Lao Fengxiang Silver House.

2. Meet Lao Fengxiang? Seven-year itch?

Anyone who purchases the "Hand in Hand for Eternity" series of diamond products will receive a wedding anniversary gift worth 588 yuan from Lao Fengxiang Silver House. share.

3. If you buy diamond jewelry, I will give you gold

When you purchase diamond products:

If you pay 2,000 yuan, you will receive a red string pure gold transfer bead bracelet. . The weaving fee is extra

Those who pay NT$5,000 will receive two red string pure gold transit bead bracelets. The weaving fee is extra

Those who pay 8,000 yuan or more will receive three red string pure gold transfer bead bracelets as a gift. The weaving fee is additional

4. Lao Fengxiang diamond special price

On Chinese Valentine's Day, choose two diamond jewelry and sell them at a special price of 23% off.

Activity preparation:

1. Store layout, place a pink heart-shaped arch at the store door.

2. Customized gifts, in line with the theme of wedding anniversary and eternity.

3. Event promotion: SMS messages can be distributed in the early stage of the event (the number is about 20,000 per store, and the two stores in Li County are combined.)

4. Online promotion: Changde Forum, Publicity such as intra-city trading network.

5. DM single promotion.