What should Amazon do in advertising promotion?

1 To optimize listing, you should learn to avoid some pits and master some skills. Generally speaking, the optimization of listing should be completed before the product is put on the shelves. When you select a product and prepare to release the product list, the optimization work has already begun.

2. First of all, you need to be familiar with the function and performance of the product, know some product optimization skills, investigate industry product data, understand the characteristics and selling points of the product, and understand consumers' concerns about the product. In order to master the above information, besides playing with products, you should also learn from the list of peers and competitors.

3. "Know yourself and know yourself". The first step in Amazon's market listing optimization is to know your competitors. If you go public behind closed doors without knowing your opponent, most of the situation is not optimistic. Generally speaking, what optimization skills do competitors have? You need to organize and summarize yourself and optimize the pain points of the industry.

Before the product is put on the shelves, you should fully understand the function and performance of the product, and then write and upload it. Blind uploading will only lead to the invalidation of the property. Before promoting a product, we must understand the customer base targeted by the product itself and what pain points to solve.

5. The product title is within 1.200 characters, which is concise and clear. Products are sold to consumers through titles. Title is one of the channels for users to find themselves through search, and the coverage of keywords is very important. 2. Brand+series+model+product type (expressed in different ways as far as possible)+"having" unique things *+characteristics 3. The first letter of each word is capitalized, except the prepositions the, and, or, for, a, an, in, over, with 4, and the bundled products need to be expressed in brackets. For example: 16-pack5, if there is a promotional price, it is reflected in the title, not the promotional tool. 6. Replace numerical values with numbers. Such as 2 instead of 2. 7. It is best to write phrases or keywords in the title in a way that local people are used to.

6. It is forbidden to appear: 1. Too much information, too messy. 2. All capitals. 3. Use subjective adjectives. Awesome, great. 4. Use HTML or special characters. Such as:,,. 5. Use words such as store name, price or free shipping. 6. Use, etc. And avoid using words such as etc. For users, it's as if you don't care about anything. 7. pile up keywords. The repetition rate of core keywords does not exceed 5%. 8. If there are spelling mistakes, never use Chinese input method to write the list.

After the products are put on the shelves, if you want consumers to place orders to buy your products, you can make a profit. And consumers should pay attention to the products you put on the shelves.

Product pictures are very important. 1. The first picture must have a pure white background, and it must be displayed in kind, and it cannot be accompanied by other attached pictures (if necessary, the picture can also use other background colors than the first picture). All the pictures are concise and beautiful, and the main body of the products used is exquisite. ) 2. The goods should cover at least 85% of the whole image, and there can be no text narration or watermark. 3. You can use picture files in TIFF and GIF formats. 4. The picture pixel cannot exceed 10000 pixels. The longest side reaches 1000 pixels, and the shortest side reaches 500 pixels to enlarge the details of the picture.

B descriptions and features should not be ugly and long. 1. The main key information can be marked in capital letters. 2. Extract five features, and at the same time extract about three words from each feature as the core points. 3. Introduce each feature at the beginning, and the number of words of each feature needs to be controlled. 4. Description can be softened into some product parameters, reducing the reading fatigue of buyers. You know, descriptions displayed in search results are generally limited by characters, so we should make good use of this part of the character limit.

C always thinks he is good enough. For lists that are not sold or rarely sold, the system has reduced the list weight to a very low level. Every adjustment may activate the list weight and make the list enter the sorting state again, so optimization is a key step.

D selling goods online is actually selling pictures and descriptions. Only by doing every detail well can we raise the sales volume and make an explosion.