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Is it true that the text message of shaking goods?
In the current fast-paced lifestyle, myopia products such as Tik Tok are very popular with users! Compared with the traditional marketing model, short video platforms such as Tik Tok can be described as the speed of light, giving full play to the advantages of the Internet.
Compared with the traditional e-commerce platform, Tik Tok has lower entry barriers and lower costs. This is also one of the advantages of Tik Tok's delivery. In terms of operating costs, the creators of Tik Tok's video content with goods can be enterprises or individuals, and the costs of content production, spontaneous dissemination of users and fan maintenance are relatively low.
Compared with traditional TV advertisements, the cost of short video live broadcast is still relatively low, because TV advertisements are quite expensive, and the cost of live broadcast is not as much as that of advertisements. Besides, compared with celebrities, finding a well-known online celebrity will pay 9 Niu Yi cents.
Introduction to the benefits of Tik Tok live broadcast with goods;
1. During the live broadcast, the anchor's explanation is more targeted and the presentation form of the product is more realistic. In the face of thousands of viewers, the probability of anchor lying and routing customers is extremely low, which makes it easier to deepen the trust of fans.
Especially for products with high consumption frequency, such as clothing and beauty cosmetics, the try-on and trial experience of anchor can present the effect to fans well, thus promoting fans to accept their recommended products as soon as possible.
2. The anchor builds a bridge between fans and products, so that loyal fans can successfully transfer their trust in the anchor to the products, thus establishing trust and even dependence on the brand. This is the brand effect of anchors, talents and stars.
3. Consumers, especially female consumers, are prone to impulsive consumption due to preferential promotions when purchasing goods, and the common spike in live broadcast is to move offline promotion methods online.
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