How to promote your own app?

Generally, there are 9 forms, which can be preferred according to your own situation.

1. Place commercial advertisements.

There are various forms of advertisements, such as seo optimization, information flow, banners, subways, buses, buildings, television, radio, websites and new media. Although advertising has a certain cost increase, it is undeniably the fastest.

promote

It's old-fashioned, but it works. It is often seen that people who scan the code and give small gifts for free walk the streets. A small gift can get a user for only a few cents. Plus the salary, the cost is also very small. The quality of users may not be so accurate, but as long as you choose the right promotion area and small gift type, you can also screen out some customers. For example, sending balloon toys at the school gate is also good for promoting online education apps.

3. User fission

Through online tasting, trial, bargaining, winning prizes and other activities, users can actively spread it to relatives and friends, which is a typical example.

4. Create word-of-mouth, provide extraordinary services, and create super-high word-of-mouth for users to share. This is the ultimate point of Haidilao. When it comes to Haidilao, you will think of their meticulous service, and your reputation will naturally be there.

Step on a hot spot

People who eat melons have always been the backbone of the crowd. They can plan some hot events in the industry, or rub the heat, or trigger discussions and increase product exposure.

6. Exchange of resources

It is a win-win cooperation way to exchange resources with some platforms that have the same user group but do not form a competitive relationship, and the effect is good, but this product suitable for a certain user group can be implemented.

7. Soft text promotion

Forward product soft articles to major social platforms, post bars, knowledgeable person, Q&A, Zhihu, friends circle, space, forums, etc. Although the effect is slow, it also has certain effect.

8. Bundling of interests

Can cooperate with mobile phone and computer manufacturers. Pre-installed app is also a big cake, but the capital investment is a bit large, so you can choose according to your own budget.

9. Media resources

To show the characteristics of their products and seek media cooperation, the media also needs traffic, but the general media requirements are relatively high.