Bulleted SMS user

With the launch of three new social products: toilet TV, chat treasure and multi-flash, the social track of "Nothing grows under WeChat" is heating up again. In the first half month, Netease Cloud Music took the opportunity of year-end summary to quietly set foot in the social field of "music interest matching", which kicked off the 20 19 "social year".

In fact, Netease's "social dream" has never been extinguished. As early as more than four years before Chat Bao cooperated with China Mobile, Netease cooperated with China Telecom to launch Yixin in August 20 13. Unfortunately, it was born at an untimely time and was gradually "marginalized" under the powerful network effect of WeChat.

Last June, 5438+065438+ 10, Netease also quietly launched a "social product of acquaintance circle"-Netease circle, which has been vigorously promoted since this year. When all the new troops are eager to try to break out of the WeChat empire, Netease, which has hundreds of millions of users and has never given up trying, is planning to accumulate wealth and thin hair.

What's more, Netease has another secret weapon-Netease Yun Xin.

When the bullet message was born in August last year, Zhihu users were keenly aware that the bullet message was "based on Netease Yun Xin SDK to demonstrate magic change's shell chat UI". Subsequently, Netease Yun Xin official Weibo came out to popularize science: Yun Xin is a PaaS product that provides IM and audio and video. Kuairu Technology is just one of hundreds of thousands of corporate customers, and there is no plagiarism.

This "misunderstanding" that forced Luo Yonghao to clarify also brought Netease Yun Xin into public view. It is found that the original "killer" of bullet short message-voice+text dual input is developed based on the instant messaging custom message function of Netease Yun Xin. Not only that, Netease Yun Xin also supports burn after reading, Yan characters, pictures, videos, files, geographical location and other functions.

It is the realization of diversified functions and rich interactive forms of Netease Yun Xin that enables Luo Yonghao to quickly enter the field of instant messaging with a high threshold. This year, bullet messages have been further upgraded to gamification games such as chat treasures, online cash cows and gold coins, and pan-entertainment games are supported.

Whether it's Netease Cloud Music with socialized music, Flash with socialized short video, or social chat treasure with gamification, the new generation of social applications is far more than just a tool IM, but incorporates more pan-entertainment gameplay and has a deeper integration with entertainment scenes.

Online doll catching, werewolf killing and live quiz are all part of the social life of a new generation of young people, and entertainment also pursues strong interaction and group participation.

Netease Yun Xin also started from instant messaging when it was founded more than three years ago; The audio and video PaaS platform has been further expanded to become a service provider providing technical empowerment for pan-entertainment entrepreneurs.

According to Jiang Hanyu, CMO of Netease Yun Xin, in 20 18 years, 35% of Netease's customers in Yun Xin were pan-entertainment customers, including various entertainment products such as live broadcast, short video, werewolf killing and doll catching, as well as a new generation of niche social products such as Twilight and weekly CP.

With the continuous enhancement of the pan-entertainment attribute of the 95-00 generation, the business scale of Netease Yun Xin has also expanded rapidly.

In 20 17, the business growth rate of Netease Yun Xin in education industry exceeded 220%, in culture and entertainment industry exceeded 260%, and in social industry and enterprise service reached 260% and 280% respectively. More than 600,000 developers visited the platform.

Netease Yun Xin can seize the dividend of this wave of pan-entertainment. On the one hand, it is inseparable from the precipitation and optimization of Netease's own product technology, on the other hand, it is inseparable from the continuous exploration of new technologies.

Netease Bubble, CreditEase and other products provide a solid instant messaging technology for Netease Yun Xin. Netease Cloud Music explores short videos, live broadcasts, games and other entertainment methods. While providing technical support, Netease Yun Xin can also conduct pan-entertainment exploration, innovation and technical verification based on hundreds of millions of users, so as to empower entrepreneurs with twice the result with half the effort.

In addition, Netease Yun Xin has also made adaptive adjustments in the technical architecture, such as improving the stability, usability and security of the technical architecture of the instant messaging cloud platform in view of the technical difficulties and application scenarios of instant messaging and real-time audio and video.

Moreover, Netease Yun Xin has been conducting "peer-to-peer" technology optimization for sub-sectors and market segments. When serving online sparring products for music teaching, we should optimize the network in weak areas of third-and fourth-tier cities, and optimize overseas audio and video calls when serving online English courses.

"With the power of our technology and the preferences of users, we use technical means to iterate more and more fun ways to refine the differences of products. Only in this way can traffic be converted into users. " Jiang Hanyu mentioned the reason why Netease Yun Xin attaches so much importance to technology exploration.

When the traffic dividend of the mobile Internet gradually dries up, startups are collectively bidding farewell to traffic thinking and paying more attention to user retention and product differentiation. Netease Yun Xin can provide them with solid technical support.

At the recent MCtalk Summit, Jiang Hanyu introduced two AI black topics that Netease Yun Xin has been working on: "super-segmentation" technology that can improve the resolution of original images and AI video recognition that can mark targets.

"Super-resolution" technology is not unique to Netease Yun Xin. This "black technology" can immediately improve the resolution of low-pixel pictures. Netease Yun Xin's innovation lies in the further application of super-resolution technology to the video field.

Because of the dynamic number of video frames, video is more difficult to be over-segmented than pictures. Jiang Hanyu made an analogy: if the difficulty of a picture is to climb a mountain of 1000 meters, then the video is over a mountain of 5000 meters.

The reason why video hyper-segmentation becomes a reality is the common convolutional neural algorithm. After several years of development, convolutional neural algorithm has entered the stage of deep scene application from concept hype and general ability. Netease Yun Xin reconstructs low-resolution video into high-resolution video through artificial intelligence deep learning, making blurred images and videos instantly high-definition.

This means that applications such as short video calling and mobile phone live broadcast can get a better experience in advance before the arrival of the 5G era, which will further accelerate the arrival of the short video social era.

The AI video recognition deeply cultivated by Netease Cloud and Netease AI platform can mark the character information in the video stream, identify simple actions, and classify virtual characters with relatively high accuracy, which makes advertisement implantation, personalized recommendation, intelligent search and fixed-point playback have new imagination.

"We will train technical modules according to our user scenarios, and products and technologies should complement each other." Jiang Yan said. With the rapid technical iteration in the field of pan-entertainment, the snowball driven by "technology-scene" will get bigger and bigger.

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