520 online shopping activity plan

520 Online Shop Activity Plan (5 selected articles)

In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. So what problems should we pay attention to when making the activity plan? The following is my online activity plan for 520 stores (selected 5 articles), I hope it will help you.

Online activity plan of Store 520 1 I. Activity time

May 20th (Monday X) -xx (Monday X).

Second, the theme of the event

Destiny takes a hand to buy x520 Carnival.

Third, the content of the activity.

1, shopping sends romance.

During the activity, if you buy roses with a total price of more than X yuan (gold jewelry with a total price of more than X yuan) on X day, you will be given a soulful chocolate (with a value of X yuan) or a rose with a value of X yuan.

On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, X internal broadcast opened an on-demand hotline, and couples can express their feelings to him/her through true feelings. You can order a song for your lover, or you can walk into our studio and sing a song for your lover. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, how romantic and emotional it is to play your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Step 3 create an atmosphere

During the event, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessings to lovers in the world, reminding people who walked into X that Valentine's Day was coming, and they should choose a souvenir for their lover, thus promoting sales during the event.

Fourth, the activities of publicity.

1. Television, radio, newspapers and publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)

2. SMS fee: X yuan

3. Other expenses: X yuan

520 Online Shop Activity Scheme 2 Image Activity

1 520 if you love TA, give TA a home.

Publish a blog post containing the keyword "Love TA, Give TA a Home", pay attention to the official Weibo, and @ forward three friends, and you will have the opportunity to participate in the 520 Sweet Nanjing IKEA Tour with your beloved TA for free. (limited to 10 pairs)

2520 tianmi DIY

On the afternoon of May 20th, together with Baida Lepusheng, make a unique sweet cake for beloved TA DIY! Love TA and give it the best! Venue: In front of the only hall on the second floor. Special thanks: Crown Cake

3520 Happy Crosstalk

From now until May 18, pay attention to the official Weibo and @ forward three friends, and you will have a chance to get two tickets for the weekend cross talk stage. Bring your beloved TA and laugh together! Pick-up location: reception desk on the first floor.

I-word duration

May 18 (Friday) May 2 1 day (Monday)

Activity content

Sweet Valentine's Day over 50 and under 30

During the activity, customers buy clothing products over 50 MINUS 30, over 100 MINUS 60 plus more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and special halls. For details, please refer to the notice of each museum.

Second, 520 sweet happiness ceremony

During the activity, customers paid cash to buy goods they were wearing, including a gift certificate for 800 yuan with a value of 1088 yuan and a gift certificate for 500 yuan wedding with a value of 65,438 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and there is no accumulation or repetition. The quantity is limited until the gifts are collected. Gift-giving place: reception desk on the first floor.

During the activity, customers pay cash to buy clothes, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Give a mini green potted plant to 300 yuan. Only one ticket can be purchased at a time, which cannot be accumulated.

No repeated gifts are allowed, and the number is limited until the end of the gift. The gift is subject to the material object. Gift place: next to the big doctor's eye hall on the third floor of the shopping mall.

During the activity, customers paid more than 1000 yuan in cash to buy mosaic categories, plus a box of lotus. A single ticket is limited to one gift, and there is no cumulative or repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift-giving place: the office on the first floor of the mall.

Third, the sweet brush

During the activity, 500 yuan (inclusive), the customer holding CCB credit card, purchased stored-value cards 1 piece, and 50 yuan delivered stored-value cards 1 piece. On the same day, a single card 1 yuan bought stored-value cards for jewelry, jade and household appliances 1 piece. Only two cards were issued that day, and the quantity was limited, while stocks last. Gift place: the main service desk on the first floor.

During the activity, customers used China Industrial and Commercial Bank's credit card to buy clothes and cosmetics, and spent a total of 1 set of toiletries in 800 yuan (inclusive) that day. Gifts are subject to the material object, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.

Four, more than 200 MINUS 40

Verb (abbreviation of verb) Yayi Winning number Gold and Platinum Discount per gram 15 yuan.

Six, the weekend is 90 points lucky, and shopping costs only half.

7. Youngor's first thank-you party in summer starts in 50 yuan.

Eight, Da Le Pusheng household appliances are full of freezing force (20xx.5. 19-5.20)

520 Store Online Activity Scheme III. Activity Form and Theme:

The event was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities:

1, site layout:

Before May 10, the hotel food plaza will be arranged (green plants will be arranged between the dining table and the corridor, the hotel POP flag will be posted, and the lighting will be well configured);

2. Advertising:

On may 1 day, the public relations marketing department produced 10 posters and posted them in Biyibi supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A. Dining time starts from 17: 30.

B, 200 roses will be ordered by the Public Relations Marketing Department before the afternoon of May 19.

4. Marketing methods:

Through on-the-spot marketing, tourists can buy tickets for dinner directly in the bar, and every couple will send a bunch of roses.

Third, the menu:

(68 yuan/every seven people)

Seven Luo Songtang or corn cream soups.

Seven butter packages

Seven steamed mandarin ducks (steak with black pepper sauce/tomato sauce).

Fruit platter 1 serving

Vegetable salad 1 serving

Red wine/coffee/black tea 1.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.

Online activity plan of Store 520 IV. Activity time

May 20th (Monday X)-2 1 (Monday x).

Second, the theme of the event

Destined to buy xx520 Carnival.

Third, the content of the activity.

1, shopping sends romance.

During the activity, a chocolate (worth X yuan) or a rose (worth X yuan) will be given on the day of xx when the accumulated shopping is over xx yuan (gold jewelry is over xx yuan).

On the same day, the accumulated shopping was over xx yuan (gold jewelry was over xx yuan), and the cash coupon of Laoshu Coffee was given xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, xx internal broadcast opened an on-demand hotline, and couples can express their feelings to him or her in the form of true feelings. You can order a song for your lover, or you can walk into our studio and sing a song for your lover. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to play your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Step 3 create an atmosphere

During the event, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their lover, thus promoting sales during the event.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X per day, set meal estimated at X per day).

2. SMS fee: X yuan

3. Other expenses: X yuan

520 Online Shop Activity Plan 5 I. Activity Details

Target audience: unmarried men and women with high quality and high income.

Activity orientation: 520, online Valentine's Day.

Theme: 520- Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 males and 50 females, totaling 100.

Activity time: 520 nights. 18:30 - 20:30

Venue: xx Road, xx District

Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity is mainly aimed at middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (suggested professionals) is relaxed and pleasant, at the same time, it can actively mobilize the enthusiasm of the guests, give them opportunities to fully show themselves, increase their attraction, and achieve the initial purpose of participating in this activity.

2. The personnel require a college degree or above, and the salary is more than 3,000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and listen to the relevant questions raised by the applicant, so as to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the company's review, the applicant must take the work unit as the main carrier.

7. Under the premise of not revealing the privacy of the applicant, the customer service staff verifies the reliability of the identity of the applicant in a hidden way through the applicant's work unit.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

Third, the content of the activity.

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live broadcast prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and cleverness of the Weaver Girl. Formerly known as "Tie a colored thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of the plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Site layout

Considering the fashionable scene environment on the Bund, we didn't make too many tidbits, but only used them on the spot.

Light: There is a small light source hanging on the garland of paper cranes. Because the lighting in the venue itself is dim, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are just simple decorations, and lighting is used to create an effect.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: put lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Equipment required for activities

Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (for safety reasons, it is best to make a bigger one without needle tail and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.

slogan

520, romantic online Valentine's Day.

For forgotten memories, remember the legends that are not old with actions.