Why are talent shows so popular?

Maybe even the planner of Super Girl didn't think of it. A "Super Girl" actually gave birth to a talent show. From CCTV to local TV stations, all kinds of talent shows are blooming everywhere. This year's screen will become a big "show" of national entertainment.

Draft has become a hot topic.

Although the State Administration of Radio, Film and Television (SARFT) has set a restriction that "minors under 18 are not allowed to register" for talent shows this year, talent shows sponsored by TV stations are still competing to set up a stage in the country. CCTV's "Chinese Dream", which was first approved by the State Administration of Radio, Film and Television, held a grand launching ceremony a few days ago. The program has set up seven major competition areas throughout the country, and regards Shanghai as the "top priority". Director Zhou said: "Although there are many talent shows in Shanghai this year, there are many talented young people in Shanghai who want to open the Yangtze River Delta market through Shanghai and the newly added Nanjing Division." In addition, CCTV also heavily packaged another large-scale interactive program "Family Story" for Chinese families around the world, and dispatched eight famous people, including Wang, Gao Bo and others, to launch hundreds of "roadshows" in major cities across the country to gather popularity for the new program.

On local TV stations, Hunan Satellite TV's "super girl" and those who are called "super man" by the media.

Dragon TV "Come on! My hero formed a confrontation between the two armies. At the same time, Shanghai's My Show, Hunan's Who's the Hero, Zhejiang's Natural Beauty, New Voice, Henan's Superidol, Anhui's Charming Host Contest, etc. It was also publicized, and for a time, "draft" became a hot topic with the highest media exposure.

National entertainment "grassroots" carnival

Why are talent shows so popular? Many observers believe that such programs mobilize the inner feelings of the public to seek happiness, show themselves and hope for recognition. The slogan "Anyone can sign up regardless of identity and no threshold" renders a kind of "grassroots" affinity. At the recent registration site of "My Type My Show", although the spring rain continued, it could not stop more than 8,000 people from signing up. Many of them come from Inner Mongolia, Harbin and northwest China. An applicant wrote the words "I want to be a finalist" on his face with a colored pen. And in "Come on! At the registration point of my hero, 48-year-old foreigners and 80-year-old people also asked to "participate in the challenge".

Commercial operation interest game

Behind the entertainment trend of the national draft, the game between various commercial factors and economic interests is undoubtedly a huge driving force. The success of Super Girl brought huge financial resources to Hunan Satellite TV, and its final advertisement reached the sky-high price of112,500 yuan per 15 seconds. The "thumb economy" created by tens of millions of short messages has made countless businesses more excited. Mengniu Dairy, which spent 28 million yuan to buy out the naming rights of "Super Girl", made a net profit of 247 million yuan in the first half of last year, a year-on-year increase of 34%.

A talent show can attract all kinds of funds, and the social impact brought by the soaring ratings contains more business opportunities and economic returns. This kind of "win-win" is something that many organizers and businesses don't want to miss. Hunan Satellite TV packaged another talent show "Who's a Hero" this year, and even the internationally renowned brand Gillette saw the business opportunities and spared no expense to sponsor the event.

The flood of talents shows this dilemma.

Just as the talent show is booming and local TV stations are scrambling to "follow up", some signs have actually revealed some difficulties of such programs. In Changsha, the "Super Girl" base camp, this year's registration site is far less prosperous than last year. According to a reporter from a local media, "Changsha people are a little tired of super girls!"

The reporter saw on the Internet, "Are you tired of the national draft?" In the post, some netizens said: "When all kinds of factors are involved in this game, entertainment is no longer entertainment, and we lose the stage of simple happiness." Some netizens said that the endless "cloning and copying" manuscripts were overused, which inevitably caused "aesthetic fatigue". In the final analysis, the intense stimulation of the talent show determines that this is a competition for audience loyalty. There are many similar stimuli, after all, some people will be annoyed. If the scene that once made people laugh and cry is repeated repeatedly, will the audience be so emotional? Text/reporter Fu Qingxuan

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