Analysis and Design of Decision Support System

I am a junior in mis department, and our system analysis and design course is to design our own system. This is part of the case we did.

I wonder what kind of enterprise system you want? My classmate has some other situations. You need to be more specific so that I can get it for you.

Chapter II Project Introduction

2. 1 Introduction of creative objects

The information system we made is mainly to improve the ticketing system of Jinjiang Paradise.

Describe the traditional ticketing system: tourists buy all kinds of tickets (including joint tickets, ordinary tickets and discount tickets) at the gate of the park. After entering the park, you can play according to the purchased items (six items can be played at will (except for cooperative items) and two ordinary tickets, excluding coupons), or you can buy tickets for each amusement item separately after entering the park.

Disadvantages of the traditional ticketing system: (1) There are many ticket sellers. In addition to the main entrance of the park, ticketing personnel are also needed at the entrance of each amusement project. Two shifts a day. This doesn't include the manager who manages the ticketing staff. According to statistics, the ticketing system * * * has about 160 employees, and the funds used for the salaries, welfare and supporting facilities of the ticketing staff reach 3.84 million yuan every year, accounting for a large part of the salary expenses of the amusement park staff. (2) Most tourists will choose "joint ticket", and after playing the joint ticket project, a large part will not choose to spend money on other projects. However, the projects they choose are often very concentrated, which often leads to such a situation in the park: a few popular projects have long queues, while other projects are rarely visited. This situation is especially obvious in the peak of summer vacation every year. Long queues of popular projects often make tourists complain.

Description of our new ticketing system: There is no ticket office at the main entrance of the park, but only a "card collection office". There are three types of park cards: vip, Ordinary and Special. The vip card must be handled with ID card and the card fee of 15 yuan must be paid. Visitors can leave the park with VIP cards. Ordinary cards and special cards are free of charge. The special card corresponds to the original "voucher" and is distributed to the elderly, children under 1.2 meters, and the disabled, and 1 amusement currency is pre-stored in the card. Ordinary cards and special cards should be returned intact when going out. There are several places to swipe cards in the park. You can only use 50 yuan or 100 yuan for recharge. 50 yuan can charge 5 amusement coins, and 100 yuan can charge 10 amusement coins. Amusement facilities in the park are divided into three types: A, B and C. Class A needs 2 amusement coins, Class B needs 1 amusement coin, and Class C is free. There is an automatic card reader at the entrance of each game item, which can display the balance. Payment for card refund can be made at each card replacement office, or 15 yuan can be added at the main entrance to change it into a vip card. Vip card users will receive a short message about the new facilities in the park every quarter, and also receive periodicals sent by the park every year, and receive corresponding amusement coins according to the consumption situation.

2.2 Industry development trends and analysis of major competitors

2.2 1 industry development trend

Judging from the overall development trend, the amusement park industry should be promising.

With the development of society, people have been liberated from being busy with food and clothing all day. On the one hand, people's increasing income allows them to spend more income on entertainment. On the other hand, stimulating consumption and stimulating domestic demand is the unchangeable policy of China's economic development in the near future. With the change from one day of rest to two days a week, and the establishment of Golden Week like May Day and October 1st, people have more and more opportunities to go out of their homes and get entertainment in some distant places. In addition, people's increasingly accelerated work pace and increasing work pressure make people's own demand for entertainment increase. More and more people are eager to seek some different stimuli and experiences to enrich their lives after intense work. The entertainment experience that amusement places can provide people is largely irreplaceable by many other entertainment methods. Amusement parks can not only provide open, wonderful or pleasant scenes like parks, but also provide exciting amusement facilities to satisfy the senses of modern people to the greatest extent.

But the amusement park industry is also full of risks. Open-air venues and large-scale amusement facilities often require amazing capital investment. Once the demand analysis of tourists is not accurate, or the marketing investment is insufficient, it will lead to serious consequences. Directly affect the income of the playground, which will seriously lead to the closure of the playground. Even the entertainment items that are temporarily accepted by tourists can't remain "hot-selling" for a long time because of the rapid changes of modern people's entertainment needs and people's recognition of exciting experiences.

Therefore, the amusement park industry can be summarized as "the more money you earn, the harder it is to earn money". How to innovate the business model, accurately grasp the needs of tourists to the greatest extent, stimulate and prolong the amusement desire of tourists to the greatest extent, and avoid the investment risk of amusement projects to the greatest extent is the key to the success or failure of an amusement park.

In recent years, the "touring amusement park" represented by "Global Carnival" has brought great impact to the traditional amusement park industry. With the advanced management concept introduced from abroad, these amusement parks have overcome many fatal weaknesses of traditional amusement parks and achieved great benefits.

However, traditional amusement parks are not without a way out. Compared with touring amusement parks, traditional amusement parks still have many irreplaceable advantages. Make good use of these advantages and avoid their own weaknesses to the maximum extent. According to foreign experience, traditional amusement parks will eventually win the competition in this amusement park model.

2.22 Analysis of major competitors

The main competitors of Jinjiang Paradise can be divided into two levels: local traditional amusement parks and new sightseeing amusement parks.

Traditional playground

Advantages: It often has high regional popularity. Long-term fixed position, more convenient transportation. There are more resources of tour group relations, which can be used as fixed tourist spots in the city to attract tour groups to patronize.

Disadvantages: the cost of updating amusement facilities is high, so the updating speed is slow. The freshness of tourists is decreasing.

A new tourist playground

Advantages: quite a few facilities are rented, and tourists are constantly touring between cities, so it is easy to maintain the freshness of tourists.

Disadvantages: There are no advantages of traditional amusement parks.

2.3 Opportunities and challenges

The introduction of information system will bring great opportunities and new challenges to the development of Jinjiang Paradise. We introduce swot analysis to explain in detail many factors that the company will encounter in its future development.

2.3 1 advantages

The establishment of the new ticketing system has completely changed the way tourists buy tickets. For tourists, the service they receive is obviously more thoughtful and comprehensive, which makes them prefer to go to Jinjiang Paradise compared with other amusement parks.

During the rush hour, the advantages of the system can be better reflected, which can effectively guide the flow of people and avoid long queues. Reduce tourists' dissatisfaction caused by waiting.

By analyzing the customer information obtained by the system, we can grasp the demand preferences and changes of tourists more comprehensively, accurately and evenly. With the help of the amusement park management's many years' profitable experience in amusement facilities, entertainment projects can be introduced more pertinently.

For users who leave messages, whenever amusement parks launch new projects, they can conduct marketing in a timely and more targeted manner to improve the success rate of marketing. A series of discounts based on "vip" cards will increase the rate of visitors' revisiting.

2.32 weaknesses

The establishment of this system needs considerable funds. This will increase the operating cost of the park.

2.33 opportunities

The establishment of the system enables visitors to get more meticulous and thoughtful service, so that more people will be willing to visit the park. Thereby increasing the income of the paradise.

By analyzing the tourist information obtained in the system, we can more accurately grasp the needs of tourists.

Good service will enhance the reputation of the playground, and the popularity of its location will establish a good customer loyalty.

2.34 Risk (threat)

This year, tourist amusement parks like "Global Carnival" have made great progress. These companies often have strong capital strength. Once these competitors discover the benefits of the ticketing information system to the amusement park industry, they will immediately imitate it. More capital investment and learning from our experience in establishing the system may make their system more perfect than ours, thus making us completely lose our competitive advantage in this respect.

Any system is at risk of failure. The ticketing system we established is a very novel ticketing system. At present, there is no playground attempt, which means that we have no successful experience to learn from and increases the possibility of system failure. But the cost of building an information system is still quite large. Once the establishment fails, the enterprise will face great threats and even close down directly.

The new ticketing system has greatly changed the business model of traditional amusement parks, and it may be difficult for employees to accept the new model. Moreover, the implementation of the project itself has certain risks. In addition, many jobs will be replaced by information systems. Layoffs will involve management in complex interpersonal problems. The above reasons may make the proposal of system establishment face great resistance.

2.4 Innovation and significance

What we have established is the amusement park information system, which is mainly aimed at data mining of amusement parks, strengthening marketing efforts and controlling the normal operation and maintenance of equipment in time.

Set up a system integration platform behind the amusement park to integrate the card swiping system, customer relationship management system and equipment monitoring system that we want to build. The platform includes data information platform and comprehensive processing platform.

For data mining, we mainly build a credit card system, which has a control center and each amusement park has its subsystems. Visitors must swipe their cards when entering amusement parks and amusement parks, so that the card reader can record the data of tourists in time, analyze and compare them in time, and analyze the amusement parks and places that tourists like to play, so as to increase development efforts, attract more tourists and increase turnover. Of course, we

In the aspect of strengthening marketing efforts, the customer relationship management system of amusement parks is mainly established by using Internet services, and a series of recently developed items, advertisements, staffing, composition, structure, floor space, online booking (giving preferential treatment) and introduction of amusement parks are put into the information system, and the booking content is directly connected to the card reading system through the data information platform. In this way, the card reading system can increase the data input by customers. By analyzing the data of card reading system, we can analyze the content of data mining and determine the needs of customers, so as to put some information that can attract customers' attention on the Internet for customers to browse, thus attracting new customers and maintaining existing customers.

In order to control the normal operation and maintenance of the equipment, we will establish a monitoring system and connect it to the call center through the background platform. The operating parameters and indicators of various devices are transmitted to the rear data and information integration platform through the monitoring system, and then transmitted to the call center through the processing of the information integration platform. The call center is a part of the monitoring system, and it is also a control center where people or computers automatically analyze and process. Determine whether the equipment is in good condition. If the state is not good and there is a fault in operation, you can promptly notify the repairman to go to the designated place for equipment maintenance and re-run.

For amusement parks, data mining is a very heavy but extremely important job. Data mining can provide a lot of information that amusement parks don't have, such as tourists, competitors, market prices, favorite amusement places and so on. The development of these data provides a direction for the expansion of amusement parks in the future, and a good data mining needs the support of information system, which can quickly respond to the changes of tourists' needs and market changes. Of course, this is also the basis for establishing the core competitiveness of amusement parks.

Marketing is an important means to maintain customers and attract new customers. By establishing a marketing system-customer management system, we can increase marketing efforts, increase new customers, maintain old customers, turn low-profit customers into high-profit customers and retain high-profit customers. It can also enhance the popularity and brand effect of amusement parks, improve the entry threshold, and of course improve the core competitiveness of amusement parks.

We have established a monitoring system to monitor the operation of all the equipment and quickly and efficiently repair the equipment failures, so as to ensure that the amusement park can provide customers with the greatest entertainment, which is also the key to maintain customers and increase operating profits.

2.5 Objectives and expected effects

Through the development of information system, we can provide the most novel, unique and safest amusement projects for tourists to the greatest extent, so that tourists can enjoy themselves, constantly expand the scope and functions of amusement parks and maintain more tourists. From the single function in the past, it has gradually changed into a multi-functional place integrating leisure, entertainment and recuperation, and established a comprehensive amusement place based on modernization and high technology to provide one-stop service for tourists.

The number of customers is increasing, which is mainly realized through customer relationship management system. Of course, it is also the contribution of a series of operational means such as equipment monitoring, card reading analysis and data mining. Secondly, the business processes and amusement projects of amusement parks tend to be novel, which can attract tourists' attention and shorten the response time and maintenance time of equipment failures. Finally, the functions of amusement parks are constantly improving, from single function to multi-functional, one-stop and comprehensive large-scale amusement places.

2.6 Project Budget and Main Benefits

The project is expected to cost 6.5438+0.8 million yuan. Among them, 6,543,800 yuan is used for equipment updating, and 800,000 yuan is used for information system development and maintenance. After the implementation of the new project, the funds originally used for the salary, welfare and supporting facilities of air ticket agents were saved, and the viscosity of tourists was greatly increased.

2.7 Project implementation cycle

The project is scheduled to start in June 5438+ 10, 2008, develop the information system in June 5438+ 10, and update all the equipment in March 2009.

Chapter III System Analysis

3. 1 Market and customer demand analysis

The market demand analysis of Jinjiang Paradise is as follows:

There are relatively few large amusement parks in Shanghai, and the main channels for citizens to entertain themselves are amusement facilities in large parks (such as forest parks) or theme parks (such as Oriental Oasis) and informal carnival amusement parks. The reason is that entertainment facilities are expensive and not suitable for frequent replacement, which forms a pair of contradictions with the novelty and novelty of consumers.

Judging from the previous carnivals, Shanghai has great consumption potential. Young people generally prefer exciting large-scale amusement facilities (such as jumping machines and roller coasters). ) to release the tremendous pressure of work and life on weekdays. In addition, when people consume these goods, they are often not very sensitive to the price, and there are many people who spend money lavishly, so the average consumption level is relatively high and the profit rate is satisfactory.

However, the core audience of the park-young people, also have high requirements for entertainment projects. Consumer preferences are moderately dispersed, but thrilling entertainment facilities have gathered a lot of popularity. However, this preference is not unconditional. If an amusement park has been using a kind of amusement facilities to attract customers, it will inevitably produce boredom over time, which is particularly obvious in the large amusement park market. Generally speaking, customers will only play the same amusement facility five times. Since most of the facilities have been abandoned by mainstream audiences, the operation of the park can only be difficult.

There are some large amusement parks similar to Jinjiang Paradise in the surrounding areas outside Shanghai. Due to its relatively late establishment, the facilities are more novel and larger than Jinjiang Paradise. But because it is aimed at young people, traffic is the main factor that restricts them from going to the surrounding amusement parks. Students have time but no money, and office workers have money but no time. Both of them basically go to these places to play during the long vacation.

Hong Kong is a large amusement park with a very developed industry. The consumption behavior of Hong Kong citizens is very similar to that of Shanghai, and the consumption level is slightly higher than that of Shanghai. Disneyland is a typical industry leader. Although the business time is not long, its business performance is outstanding. Compared with Ocean Park, it has a history of 30 years in Hong Kong, but it is still very popular. These two parks can bring some lessons to Jinjiang Paradise.

The customer demand analysis of Jinjiang Paradise is as follows.

The customers of Jinjiang Paradise are mainly young people and teenagers. The main ways to visit Jinjiang Paradise are spring outing and autumn outing organized by the school, weekend holiday outing agreed by classmates and colleagues, or holiday outing for a family of three. The main sources of income are college students and white-collar workers. College students have plenty of money, and white-collar workers have a good income. Both groups will consume a lot of units in the park and bring considerable benefits to the park. On the other hand, young people (high school and below) generally have limited budgets, and middle-aged and elderly consumers will not have strong admiration or affection for these facilities, so naturally they will not invest a lot of money to spend. What's more, ordinary residents over the age of 40 have conservative consumption concepts, emphasize the concept of economy and financial management, oppose large-scale consumption, and will not generate large expenditures in the park.

Customers' demand for entertainment facilities is moderately dispersed. Generally speaking, girls prefer entertainment and boys prefer competition, but selling thrilling facilities is an exception. The main purpose of people going to heaven is to vent their pressure and find a short and carefree happy time. Roller coasters can achieve this goal well. So generally speaking, the consumer preference of these facilities is the best. However, for most general facilities, it is easy for consumers to enter the aesthetic fatigue stage, because the park has to be operated all the time. If there is no rotation facility, a consumer may only come to the park five times at most. Even the fatigue of consumers in ace projects is inevitable, so how to improve the total number of times consumers come to the park is the most urgent problem to be solved at present.

3.2 Management Change Demand Analysis

The existing business model of the park: waiting for tourists to visit, having its own website, but only promoting and introducing itself. There are telephone booking business, amusement park toy development and distribution business, passenger transport business. The limitation of the existing business model is that the park only attracts individual customers through its limited online publicity; The online platform lacks communication with customers and cannot market tourists well; For travel agencies that can organize group tourists, there is no good relationship system and data exchange mode, and it is impossible to provide timely update information and transaction information between travel agencies. On the other hand, the existing business processes and models can not attract old customers to play again, so they lack the support of relationship marketing system for tourists. In order to meet the needs of enterprise growth and maintain competitive advantage, it is necessary to carry out management reform based on BPR.

Manager's needs:

Achieve enterprise growth and bring more visitors through customer relationship management.

Data requirements:

Integrate tourist data, supplier data, major customer (travel agency) data, etc.

Process requirements:

Realize the automation of booking, electronic business orders, electronic group customer booking, and automation of tourism relationship management.

Booking automation includes individual customers ordering paradise tickets online by visiting the portal website, and all information registration and confirmation contracts generated by the travel agency through its own system and the customer relationship system of the paradise.

E-commerce orders can design or make new toy orders in time according to the sales situation and market trend of existing plush toys, and launch a series of cartoon images to attract tourists. At the same time, through the statistical analysis of the data such as the flow of people in the park, we can predict the future demand, minimize the inventory and reduce the new toy delivery cycle.

Electronic group orders, through the establishment of travel agency relationship system and travel agency system docking to achieve customer information, travel contracts and other * * * enjoyment, strengthen friendly and mutually beneficial relations with travel agencies. And realize the online real-time booking of amusement park tickets and a series of leisure and entertainment facilities by travel agencies through the electronic order (contract) system.

In order to attract old tourists to visit again, it is necessary to have such a system to provide VIP tourists with all kinds of latest news and launch different incentive measures through different marketing methods.

Interface requirements:

Establish portal website and supplier-customer relationship website. Portal will stimulate the interest of potential tourists by adding flash games. Establish a supplier-travel agency relationship website to provide clear and searchable transaction information, historical information, update information, etc. , and has a friendly interface.

3.3 Information System Requirements Analysis

The need to purchase and maintain game equipment

The amusement industry in China started with mechanical amusement machines, and most of them belong to rotating products. Mechanical amusement machine is a traditional reserved project of domestic amusement parks, and some amusement parks will introduce water amusement facilities in the later period. Because amusement parks in China originated from foreign cultures, they usually become a strange place. Japanese mobile games, amusement projects with fairy tales in Disney animation culture in Europe and America often occupy the vast majority, with occasional guest performances of traditional acrobatics in China.

In the late 1980s and early 1990s, ornamental theme parks with the theme of classic works emerged in China, such as the Palace in The Journey to the West and the Palace of the Romance of the Gods, which have quite national characteristics. After adding some electric effects, it was welcomed by tourists at first, but it was soon abandoned by Chinese people because technology failed to really stimulate tourists. These should be regarded as the most distinctive amusement parks in China. Since then, palaces have been hastily built in various places, and repeated investments have made it difficult to recover them. Some places have become unfinished projects or changed to other uses.

China amusement parks generally have only two or three exciting projects, and some even have almost no exciting projects. Most of the exciting projects in amusement parks are repetitive. For example, "riptide" and "roller coaster" are almost necessary for every park, that is to say, most amusement parks are actually operated with the same excitement. There is a view in the industry that the yellow race is physically weak and China culture advocates the doctrine of the mean. Too much stimulation may be unpopular, and some even speculate that China people may not be able to play any more after playing an exciting project.

This shows that there is an urgent need for a large amusement park to build projects and purchase equipment. In the absence of information system, these procurement and investigation projects can only be decided by a few responsible persons, and the details of equipment maintenance after procurement are not continuously managed, only after the equipment is broken. Therefore, China's entertainment industry urgently needs an information management system.

From June to July, 2003, the "Global Carnival" held in Shanghai received great response. A survey of citizens' amusement psychology by the local media Youth Daily shows that 59% tourists choose exciting games, 27% tourists choose prize-winning games, only 8% tourists choose family amusement machines, and 5% tourists choose children's amusement machines. Most tourists usually play two or three exciting games at a time (a total of eight exciting projects), and the bottom line of being stimulated is basically the same as that of whites, blacks and Latinos; In addition, 66% of people who play exciting games are girls; On weekends, 63% of tourists are 30-39 years old, and only 18% of tourists are 20-29 years old. These data show that China people, who are usually considered conservative, are actually eager for the stimulation of motorized entertainment activities.

For a newly introduced project, how to promote publicity is not only the work of the marketing department, but also a process of statistical analysis of data. This involves how much investment can produce the greatest benefit.

The demand of amusement park for data mining

For such a large-scale information system, many problems can be reflected from the daily tourist flow records. For example, which project takes up less space but brings more benefits, and which game project is warmly sought after from beginning to end, all of which can be found in data mining, and a complete data mining information system is urgently needed. Business: Use all possible data to make decisions quickly and correctly; Users are experts in the business field, not computer professionals; Enterprise data doubles every 18 months, which requires an effective method to access these data; Competition has intensified in business intelligence and useful enterprise data. Technically: the computing power of computers is getting cheaper and cheaper (MIPS price drops); The decline in the price of storage media; With the increase of network bandwidth, the transmission capacity of the network is getting cheaper and cheaper; The computer environment of the whole enterprise is becoming more and more complex, and application systems of different manufacturers exist at the same time in each era; The new application wants to access the data of other applications.