What do you learn from e-commerce? What are the main types?

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.

E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, economy, law and modern logistics. Cultivate innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.

E-commerce learning has six directions:

1, website design and program direction;

2. The direction of network marketing;

3. The planning direction of network products;

4. Enterprise informatization;

5, personal network entrepreneurship and bank card research and development;

6.seo optimization and online store operation direction;

E-commerce majors in different universities require different courses. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software and business school. In this way, the specialties of students trained in various colleges and universities will also have certain differences.

At present, the classification of e-commerce includes: ABC, B2B, B2C, C2B, BoB, B2Q, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

Common ones are as follows:

office to customer

B2C transactions between enterprises and consumers. This is a form in which consumers directly participate in economic activities by using the Internet, which is similar to electronic retail business. With the emergence of the Internet, online sales have developed rapidly.

B2C refers to enterprises selling products or services to individual consumers through the Internet. Enterprise manufacturers directly push products or services to the Internet, and provide sufficient information and convenient interface to attract consumers to buy. This is also the most common operation mode at present, such as online shopping, online ordering operation of securities companies, and information inquiry operation of general websites. All belong to the operating mode of direct contact with customers.

Enterprise to enterprise

Business to business (B2B) between enterprises. B2B is the most widely used and valuable form of e-commerce. Enterprises can use the Internet or other networks to find the best partner for each transaction and complete all transactions from ordering to settlement. Its representative is Ma Yun's Alibaba e-commerce model.

B2B e-commerce refers to the e-commerce activities between enterprises with enterprises as the main body. B2B e-commerce is the mainstream of e-commerce, and it is also the main method for enterprises to improve competitive conditions and establish competitive advantages in the face of fierce market competition. The development of e-commerce will enable enterprises to have unlimited business opportunities, which is also the only way for enterprises to survive and develop, and can make enterprises in a more favorable position in the competition. B2B e-commerce will bring enterprises lower prices, higher productivity, lower labor costs and more business opportunities.

From consumer to consumer

Consumer to consumer (C2C). C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auction of goods, and buyers can choose their own goods for bidding. Its representative is the e-commerce model of Yi Bei and Taobao.

C2C refers to the interactive trading behavior between consumers, which is changeable. For example, consumers can bid online on a bidding website or auction website, and the highest bidder wins the bid. Or consumers issue notices on online news forums or BBS to sell second-hand goods, or even new products. This transaction completed due to the interaction between consumers is C2C transaction.

C2B

Electronic commerce between consumers and enterprises (C2B). Usually, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing. Products and prices highlight the individual needs of consumers, and production enterprises conduct customized production.

O2O

Online to offline e-commerce (O2O). O2O perfectly connects the Internet with ground stores through online shopping guide machines, thus realizing the landing of the Internet. Let consumers enjoy offline intimate service while enjoying online preferential prices. Merlot, the leading furniture online shopping market, is the representative of China's early transformation to O2O and its mature operation. Its online to offline operation is reflected in the dual-platform operation of online furniture network and offline experience hall.

Bob (name)

An e-commerce model in which suppliers and buyers reach a product or service transaction through operators. The core purpose is to help those brand-conscious SMEs or channel providers have the opportunity to build their own brands and realize their own transformation and upgrading. BOB mode [2] is a brand-new e-commerce mode introduced by Pinzhong network technology. It breaks the inherent mode of e-commerce in the past and advocates the transformation from e-commerce platform to e-commerce operation Different from the previous C2C, B2B, B2C, BAB and other business models, it has upgraded five major operational functional sectors: brand operation, store operation, mobile operation, data operation and channel operation in e-commerce and industrial operation.

B2Q

B2Q (Introduction of Quality Control in Enterprise Online Shopping), English: When enterprise online shopping introduces quality control, both parties first sign an intentional transaction contract online, and after signing the contract, an impartial third party (inspection, factory inspection and equipment debugging engineer) can be introduced according to the buyer's demand to conduct product quality inspection and after-sales service.