How does a shopping guide introduce furniture to customers?

This introduction process is quite critical. Product introduction is not only a recommendation of the product itself, but also an important process to stimulate customers' desire to buy and strengthen their confidence in buying. Although the furniture displayed in the store can make customers fully understand the appearance, texture and function of the product, the display skills of the shopping guide will also play a key role. The introduction process is the process for customers to understand and experience the furniture products, and it is also the best opportunity for the shopping guide to appeal for the benefits of the products. Through the orderly, logical, focused and complete introduction and explanation of the furniture by the shopping guide, the transaction can be finally achieved through the benefits and purchases. Key points of introducing furniture products \xd\ After obtaining the basic information of customers, according to the different characteristics of furniture and the different needs of customers, the emphasis and methods of furniture introduction are different, but we must pay attention to several key points of furniture introduction. 1. Be clearly targeted \xd\ First, introduce the aspects that customers need and care about. Some customers pay attention to quality, some customers pay attention to style, and some customers pay attention to price. Around customers' concerns, the whole sales process becomes smooth and smooth through smooth and affirmative introductions and physical introductions, and the predetermined sales objectives are achieved step by step. 2. The introduction should be organized \xd\ The introduction process should be organized, simple and clear, and the whole introduction process should have the following clear steps: \xd\ Step 1: Identify the customer's concerns according to observation and judgment; \xd\ Step 2: Introduce the characteristics and advantages of furniture in simple and fluent language. \xd\ Step 3: Communicate with customers in an interactive way, focusing on customer concerns. \xd\ Step 4: Summarize and ask for a purchase. 3. Mobilize customers' enthusiasm \xd\ If the shopping guide keeps talking about the whole process, customers can only listen to you in silence except for a few words, and there are too few opportunities to participate. As a shopping guide, you must actively mobilize customers to participate, combine introduction with consultation, talk with customers and encourage customers to feel your explanation with personal experience, and actively participate in the explanation process to increase customers' sense of participation. 4. Introduce your products like the back of your hand without losing professional standards, so as to avoid being passive when customers ask questions, but use words that customers can understand when introducing products, and avoid using too many "professional terms" so that customers can't fully understand what you want to express. 5. Choose the right time \xd\ When you express your ideas to customers, especially when you ask for a purchase, you must choose the right time. For example, when customers are quite interested in what they say, they can talk about some minor topics first, and they are not in a hurry to convey what they really want to express and the most important content to each other. On the contrary, when customers are not very interested in the topic, they should emphasize the main points at the beginning of the conversation, and then talk about some minor and disposable content. Methods of introducing furniture products \xd\ According to different customers, you can choose different introduction methods to impress customers' heartstrings through vivid explanation and display of shopping guides. The author summarizes the following methods for reference and play by shopping guides. 1. Experience method \xd\ This is the most commonly used method, which integrates the introduction with the customer's experience and often leads to a transaction inadvertently. If the shopping guide only introduces the customer by mouth, the effect will be very limited. Therefore, to increase performance, the most effective way is to mobilize the various senses of customers, and the effect of making good use of physical objects will be more significant. Generally, customers are led by the guide, and there is a sense of rejection. When the products are displayed in kind, customers can find the comfort of the products themselves, thus overcoming their psychological barriers. 2. Case method \xd\ The key point of this method is to grasp the customer's concerns, and then make a key surprise. For the same kind of furniture, every customer may have different reasons for buying it, but the result is that they all buy this product, some because they like the style very much, some because its price is suitable, and some because the style of furniture can represent his personality. Therefore, grasping the key points that customers care about, making careful demands and proving that you can completely satisfy them are the key points in the presentation. 4. Emotional Method \xd\ According to expert analysis, the process of customers determining the purchase is actually based on emotional impulse, not entirely rational analysis. What makes the customer impulsive is the mood, and what makes the customer calm is the head. The position of the heart is shorter than the distance between the head and the wallet. The impulsive method is to attack the heart for the best. How to impress customers' hearts and make them have a desire for ownership is the clearest way to successfully guide shopping. Because the inherent use function of furniture has been unable to impress customers' hearts, it is particularly important to communicate emotional interests when correctly guiding them to buy further. 5. Positive and negative methods