Creating new momentum SAIC Audi Expo Yuan Urban Store opens

Bitauto News On February 20, 2023, the first SAIC Audi authorized dealer under Shanghai Jiaoyun Group - SAIC Audi Shanghai Expo Yuandu Store officially opened. All the distinguished guests present at the scene cut the ribbon for the opening of the SAIC Audi Expo Yuandu City Store and sent their sincere blessings and applause.

Another urban store under the new retail form of SAIC Audi

SAIC Audi Shanghai Expo Source Urban Store is located in the Shanghai Expo Source Shopping Center, which was converted from the Expo Axis, a permanent building of the World Expo. It is adjacent to the China Art Palace, World Expo Center, World Expo Hotel, central enterprise headquarters building and World Expo Exhibition Hall in the east and west respectively, with unique geographical advantages.

The L1 floor of Area 4 of Expo Source also houses a number of new energy brand exhibition halls, such as Xpeng Motors, Feifan Automobile, Lantu Automobile, Changan Deep Blue Automobile, etc., and this time SAIC Audi Expo Source City The completion of the store will add another scene to the source.

As SAIC Audi’s “new retail form”, the design of SAIC Audi Shanghai World Expo Yuan City Store embodies Audi’s new brand strategy and design language, presenting a technologically minimalist yet warm and caring Audi style. This place is not only used for traditional car display, but also a living space for Audi fans, an exclusive community with warmth and freedom to make friends, and a place to explore the future smart travel lifestyle. The design of the store is based on low-saturated colors, which is elegant and quiet with a sense of high-end.

Committed to creating a high-end travel life circle

As one of the oldest car manufacturers in Germany and the first luxury car brand to enter the country, Audi has always shown high standards. The technical level, quality standards, innovation capabilities, and classic car styles are all well recognized by domestic consumers. Audi has been a witness and promoter of the Chinese automobile market for more than 30 years.

On April 18, 2021, the SAIC Audi Night with the theme of "Enterprising, Entering the Future" was grandly opened, marking the official debut of the SAIC Audi brand. As a new partner of the Audi brand in China, SAIC Audi has always been based on "user needs", with "enterprising" as its core, adhering to the concept of "user first", innovative online mix offline new retail model, and is committed to serving users Every detail of the entire life cycle demonstrates the service quality of a luxury brand.

Under the new business model, SAIC Audi’s products will have uniform prices across the country. Consumers can complete the vehicle configuration selection and vehicle reservation process online, and experience digital contract online direct signing services. At the same time, SAIC Audi has also created a one-stop social and service platform that integrates experience, sharing and interaction - SAIC Audi App, and established the "Shangaohui" fan club, dedicated to creating a high-quality social network for users with feelings. lock up. Provide consumers with technologically advanced products and a service ecosystem covering the entire life cycle, opening a new chapter in luxury travel.

The product lineup of three high-end models continues to expand

So far, SAIC Audi has launched three high-end models on the market: the A7L, a C+-class luxury performance executive car; The Q5 e-tron, which brings performance and efficiency to a purely electric travel experience, and the Q6, known as the flagship Roadjet land plane.

They are also the ceiling for global luxury brands’ models put into production in China. The A7L is the ceiling for sedans, the Q5 e-tron is the ceiling for pure electric platforms, and the Q6 is the ceiling for 6/7-seat SUVs. As Mr. Duesmann, Chairman of the Board of Management and Product Line Director of Audi Automobile Group AG, said: The arrival of SAIC Audi allows us to bring more complementary products to Chinese consumers. Audi will continue to expand its product lineup in China and create high-end travel experiences tailored for Chinese consumers.

Dr. Jia Mingdi, general manager of SAIC Audi's marketing business, said in his opening speech: "Shanghai is Audi's "return and departure" in China, and the "Shanghai World Expo Source" is another new destination for SAIC Audi in Shanghai. "start".

SAIC Audi will work together with Shanghai Transportation Group to start providing forward-looking technological products and high-end quality services to Shanghai's upstarts, and together we will begin to move towards the future ambitions! ”

Editor’s summary: The grand opening of SAIC Audi Shanghai Expo Yuan City Store also marks that Jiaoyun Group will adopt higher standards and higher quality measures to accelerate the development of SAIC Audi Automobile Group , and contribute. We hope that both parties can continue to work with all walks of life to create and upgrade service templates under the new retail model, contribute new problem-solving ideas to the development of the automobile industry, and also bring the ultimate travel experience to user groups who are keen to explore the wonderful life. Experience.

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