Mercedes-Benz ordering SMS notification

VIP members subscribe. In the past, Apple devices were all paid subscription renewal plans, and now cars have begun to pay subscriptions. Recently, Mercedes-Benz launched the form of paid subscription, which caused a lot of discussion once it was launched.

Mercedes-Benz launched the "Annual Subscription System" service for the entry-level version of EQS-450+ Pioneer Edition. Pay 4998 yuan a year, and the rear wheel steering function can be unlocked through OTA remote upgrade, and the active steering angle of the rear wheel is upgraded from 4.5 to10.

Owners can try it for 3 months before making a decision, and other versions of EQS come standard with this feature.

Although Mercedes-Benz rushed the car subscription card system to the hot search, in fact, the car subscription card system has long existed.

The paid subscription of car companies can be traced back to the beginning of 2 1 century. Lexus, a luxury brand of Toyota, launched the intelligent communication system of G-BOOK intelligent passenger car.

840 yuan can enjoy the "operator service" with a subscription fee of one year. Owners can help search and set navigation destinations or other related information through the operator, and the final navigation route and information will be sent to the vehicle.

However, it is Tesla that really promotes this subscription system. As early as 20 12, when Tesla launched Model S (Picture | Configuration | Inquiry), it set the OTA upgrade function of the vehicle as a paid item.

Subsequent new models, such as Model 3, have similar services. Users can choose to pay 64,000 yuan to unlock the fully automatic driving function or 32,000 yuan to unlock the enhanced automatic assisted driving function.

However, Tesla's subscription form is a one-time buyout, which means spending money to install new features.

What do you think of the car subscription system?