Many dealers of Chang 'an Mazda quit the online 4S stores and sold "Tucki" cars instead.

Since the second half of 20 19, the phenomenon of Changan Mazda dealers quitting the network has appeared in some areas, including Hengshui and Cangzhou. And these are only the known parts at present, and more Changan Mazda distribution is on the verge of withdrawal. During a recent visit to a Mazda dealer in Chang 'an, Beijing, the online auto market learned that the store is currently in a transitional stage and will directly quit the network, mainly selling Xpeng Motors products.

It is reported that this dealer group has the right to sell Changan Mazda and Xpeng cars. In order to save operating costs, at this stage, Tucki's products will be sold in the original Chang 'an Mazda store.

The salesperson said, "From its opening to now, Tucki G3 can basically sell one car every day and nearly 30 cars a month. In the future, Tucki will launch P7 and other new cars, so it will further expand the exhibition area of Xpeng Motors.

Changan Mazda CX-sold less than 65,438+00 vehicles in May, and the new Mazda 3 offered fewer discounts and the sales volume was not high. Generally speaking, Xpeng cars sell better than Changan Mazda, and will withdraw from Changan Mazda in the future, mainly selling Xpeng cars. "

In addition to this changan Mazda dealer, several dealers were exposed to quit the network at the end of 20 19. Take a Changan Mazda 4S store in Hengshui as an example. On June 20 19, the owner said that the store suddenly closed, and the free maintenance vouchers in the owner's hands were not recognized by other dealers, and many owners' deposits (mostly 5,000 yuan insurance deposits) could not be paid. We also found the complaint information about similar phenomena from car owners on major complaint websites, and it is still in the "processing" stage so far. There is no authorized dealer in official website and Hengshui area of Changan Mazda.

On June 5438+ 10 this year, another netizen said, "I received a text message today, telling Cangzhou Changan Mazda 4S store to quit the network, and the after-sales service was taken over by Baoding 4S store. When the owner buys a car, there is also a free maintenance coupon provided by the store, and the new 4S shop does not recognize it. " It can be seen that in the case of poor sales environment, it is difficult for some Changan Mazda dealers to maintain the existing capital operation. Under the dual mode of bank interest and sales backlog, the pressure multiplier can only choose to quit the network.

According to foreign media reports, Mazda will not launch new models before March 2022, which means that Changan Mazda will launch CX-30 and the new Mazda 3 this year. After Skyactiv-X version, it will face a product window period of more than 1 year. In Mazda's "value marketing", it is undoubtedly a difficult problem for the sandwich dealers to control the price reduction, but the product competitiveness has no absolute advantage.

At present, affected by the epidemic, it is expected that the domestic auto market will not fully recover until the end of April. Then the market will intensify the survival of the fittest, and there may be a wave of exit peaks in the second half of the year.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.