What function can a short URL provide in the short message content?

shorten the original long URL. The length of a long URL may be several hundred characters. After shortening, it can reach 1-8 characters, and the common one is shortened to 6 characters. Some short website platforms provide single or batch website shortening, while others provide custom shortening, which is also the most basic function of short websites.

For example, take Weibo as an example: When the number of words you can use is limited, every character is important. Similarly, in short message marketing, users pay limited attention to the content of short messages. If long links are used, the typesetting effect of the content will be very poor, and it will also give people a bad experience, thus affecting the click-through rate. Therefore, in the marketing short messages received now, short URLs are basically used.

2. Short URL restoration

Restoring the generated short URL to a long URL is also a frequently used function, and sometimes it is very useful when checking the long URL.

For example, if you have a short URL, you can check the long URL by restoring the short URL if you want to know whether it is the target URL you want to promote.

3. generating a QR code from a long URL

generating a QR code from a long URL is also quite common. Since WeChat and Alipay Ecology popularized the use of QR code function, the application of QR code has become more and more extensive. A QR code can be generated for a long website, whether it is an article, a video, or a payment link. You can put the QR code on a web page or post it directly to WeChat or video. As long as you use the mobile phone WeChat or the webpage to scan, you can directly access the target address.

For example, an article or video link generates a QR code, and it is promoted to WeChat, which can be viewed directly.

4. Encrypt the short URL

Encrypt the short URL by setting a password when shortening the long URL. When using a short URL to access a long URL, you will enter the password before you can access it. Encrypted short URLs can be used when accessing private information.

For example, an article and video are personal confidential information that you don't want to make public, but you can view it by your familiar friends, and you can use an encrypted short URL.

5. Intelligent short URL

Multiple long websites are shortened to generate a short URL, and different addresses are jumped according to different dimensions.

the concept of intelligent short web address was recently put forward. You can use multiple long websites to shorten it to a short website. When using a short website, you can visit different websites according to the conditions, which is very helpful to improve the effective promotion.

For example, when promoting, different soft texts are configured in different regions, and the same address can be used for promotion, but users in different regions see soft texts with different contents when opening them; There are also different websites that can be accessed through different devices, such as PC. There are two types of mobile phones.

6. statistics of short websites

the statistics function of short websites is very useful, which is very helpful for the data analysis of corresponding promotion. Common statistics are PV, UV and IP.

PV(Page View) traffic; UV(Unique Visitor) independent visitors; IP(Internet Protocol) independent IP number;

there are related statistics such as region (country, province, city), system (window,android,ios, etc.), browser (WeChat, chrome,firefox,ie,qq browser), etc. These statistics can be made for different latitudes according to business needs.