Theme Scheme of May Day Activities in Mobile Phone Shop

Theme Scheme of May Day Activities in Mobile Phone Shop

In order to ensure the effective development of activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensive consideration of relevant factors of activities. How to make an activity plan? The following is the theme scheme of May Day activities in the mobile phone shop I compiled for your reference, hoping to help friends in need.

Theme Scheme of May Day Activities in Mobile Phone Shop 1 I. Promotion Purpose

The annual Labor Day is coming again. In the market where the overall sales volume of the mobile phone retail industry is declining, we should seize large holidays to promote sales, so as to boost sales, increase sales, establish brand image and clean up the bad inventory in the early stage!

Second, the promotion time

May 1 day to May 3rd

Third, the promotion target.

All customers who may form a purchase

Fourth, promotional activities.

1. Buy a mobile phone for cash back, and the maximum cash back is XX yuan (except special mobile phones).

Hit high-profit machines such as resource machines and main pushers to a prominent position on a single page. Show me the original price, how much cash back! What's the equivalent? For example, the original price of CECTA A60 is 999 yuan, which is equivalent to 699 yuan in 300 yuan. The words 300 yuan are highlighted on a single page. Other models can return tens to hundreds of dollars in cash according to profits! Merchants can set their own according to the specific situation.

2, buy a mobile phone in the grand prize, 100% winning.

As long as customers buy mobile phones, they can participate in the lucky draw with sales receipts, and there are various forms of lucky draw. For example, ten ping-pong balls with numbers from 0 to 9 are prepared in three cartons, and the numbers "1, 3, 9" are drawn out, which are the first prizes in turn, and the bonus is XXX. "1, 3, 9" is drawn out of order as the second prize, and the bonus is XXX. Draw any number of "1, 3, 9" as the third prize, and the bonus is XXX. You can also send mobile phone ornaments, mobile phone stickers and other small gifts to commemorate the award! The setting of prizes should be based on the probability of lucky draw and the estimated sales volume and sales volume of the day. The lower the winning probability, the higher the sales volume and the higher the prize value! On the contrary, the lower!

3, visit Beidou to send a gift

The main profit machine can distribute gifts at the same time as cash back. Gifts mainly come from manufacturers, and all localities buy gifts by themselves according to local living habits. Anyone who enters the store with a voucher page can get a small souvenir for free!

4. 10% discount on mobile phone accessories during accessories discount activities.

5, special machine counter

Set up a counter in front of the store to display some overstocked machines and processors. List the detailed functions, original price and current price of the machine. The counter should have obvious POP signs to attract consumers' attention! Special machine counters can be sold by sales staff in turn, for example, a sales staff sells for one hour, and the machines sold should be rewarded with commission. The more you sell, the higher you raise. Negative incentive policies can be formulated when necessary.

Verb (abbreviation of verb) price promotion

In today's increasingly fierce price war and transparent channel prices, how to attract consumers' attention with prices? In the absence of absolute advantage, we usually use "package price" and "equivalent price" to fight the price war.

1, the package price refers to the purchase of one or several accessories of the mobile phone at the same time. First of all, the price of mobile phones is very low, and the profit of accessories is used to balance the profit of mobile phones. For example, now the purchase price of Huawei xxx model is around 2550. Then we can enter "package price: 2599" on a single page, and the matching accessories package includes original power or consumer power, large-capacity multimedia card, Bluetooth headset and so on! The price of three accessories is 599. Only in this way can the profit of mobile phone accessories be realized. The packaging machine should also make different packages according to the specific model. For example, Huawei xxx Bluetooth headset or multimedia card can't be packaged. The specific situation requires the merchants to master it flexibly.

2. Now quite a few businesses are cooperating with local operators, and they can use the phone bill equivalent to the sales price of Samsung xxx model of 269 to 268, so they can call 1 yuan on a single page to buy a mobile phone, which is equivalent to 1 yuan. If you don't cooperate with the operator, you can send accessories, such as brand batteries and universal batteries. For example, Huawei xxx model sells 199, and gives 68 yuan 1 brand batteries, which is equivalent to 13 1 yuan. The cost of brand batteries is generally around 10 yuan, and the price of 1200 should be between 17 * 9, so that consumers can feel the benefits without losing profits and sales! Whether it is "all-inclusive price" or "equivalent price", the price should be marked in a prominent position in the publicity, so as to attract customers!

Sixth, the store layout.

The storefront is mainly green, with the image of spring as the main color, and the ceiling is decorated with green wicker branches and leaves. POP ads, X-stands and gift piles are hung on the theme!

Seven. Publicity channel

1. Send promotional information to target customers and potential customers, and release refined promotional information, which has the characteristics of low cost, economy and applicability;

2. TV and radio advertisements: broadcast by local radio stations one week before the start of the event, which is characterized by economy and wide coverage;

3. Newspaper advertisements: during the weekend, you can choose some local mainstream newspapers and do some small-page newspaper advertisements, which are characterized by fast delivery;

4. Outdoor wall billboards: find one or two outdoor advertisements near the business circle to spray pictures and publicize the discounted content, which is characterized by being able to intercept consumption nearby;

5. Distribute leaflets in the community: hire some temporary workers to distribute leaflets at the gates of major local communities or mobile phone business districts for a few days, which is characterized by low cost and strong pertinence;

6. Two or three days before the promotion activity is about to start, do a good job in the promotion atmosphere of each store: arch (inflatable arch or balloon arch)+banner +X frame+label+leaflet to create a hot-selling atmosphere.

7. Conduct centralized training for salesmen, unify the promotion caliber and standardize the promotion terms, such as "Hello, welcome! Now we are carrying out promotional activities to buy mobile phones and send cash, with preferential measures such as XX.

The theme scheme of May Day activities in mobile phone shops Part I: Overview of activities

I. Analysis of Activity Background

If a few years ago, the mobile phone market had more successes than failures, and many "miracles" were created, then today's mobile phone market is close to saturation, and the mobile phone industry is one of the most competitive industries in China. In addition to black mobile phones, there are more than 1200 mobile phones sold through normal channels. The price war has greatly reduced the average profit of participants in the mobile phone industry (including manufacturers, distributors and retailers), and investors have classified this industry as a high-risk industry. It is very difficult and difficult to break through the tight encirclement, seize market share and stage a classic battle during the May Day Golden Week. But we don't have to worry too much about the marketing of mobile phones. With the progress of society and the development of science and technology, the marketing of communication industry has developed vigorously for more than ten years, which has cultivated consumers' demand for mobile phones. Where there is demand, there is market.

Second, the activity time

May 1-7, xx (tentative)

Third, the venue.

Terminal sales shops and front-door performances.

Fourth, the way of activities.

Implement a combination of mobile phone display at the counter, group purchase concessions, signature machine sales and distribution of leaflets on roadshows outside the store.

Verb (short for verb) is the theme of the activity.

Listen if you want, and show yourself. If you like her/him, let her/him hear you. Love to listen and do, CRBT creative pioneer.

Part II: Activity analysis and strategy.

First, a review of the current situation of mobile phone promotion activities

The main problems in the promotion of well-known mobile phones at present:

1. At present, the promotion of mobile phone brand series has reached a brand maturity. If we don't adjust the promotion focus in time, we will face the dilemma of aging and monotonous repetition of advertising information, and the attention, attention and interest of the audience will change. At the same time, advertising efficiency will be reduced, resulting in a waste of advertising fees.

2. The current marketing methods basically stay at the tactical level, such as advertising war, promotion war, product development war, channel war and so on. From the perspective of domestic consumers, the tactical level of the competition has been "exhausted". Therefore, mobile phone marketing must return to strategic planning from tactical simple and rude competition.

3. At present, the promotion method of mobile phone is single, and most of them combine leaflets with roadshows, and take the way of giving gifts to reduce prices to attract consumers. This way is not conducive to cultivating brand loyalty and increasing market share.

This promotion opportunity

1. Focus on the activity, and combine various promotion methods such as in-store mobile phone display, group purchase discount, signature machine sale, and out-of-store roadshow distribution of leaflets. The novel form realizes the interaction between customers and specialty stores, and fully mobilizes the communication between customers and stores.

2. Through this activity, customers can learn about some excellent performances of listening to mobile phones, and through the selection of the most touching and touching awards, they have invisibly made a good publicity for the mobile phone shop.

Second, the main advantages of this activity

1, the event was held on May.1Golden Week, with a huge crowd and many target customers.

2. Novel and interesting publicity activities. The unique shape design features of the aircraft have a wide range of eye-catching, and a series of advertisements and reports can be designed according to the form of activities. At the same time, we can also fully consider the integrity and systematicness of current and future publicity and establish an uninterrupted rolling publicity model.

Third, the main strategy of this activity

1. Target consumer group: 18-40 age group, including college students, fashion workers, leisure people, etc.

2, through emotional exchange activities to stimulate public participation enthusiasm, with the help of this activity "care? Family? The theme of "harmony" advocates the communication between people and promotes the competition of traditional products to the level of brand image and brand value. Brand value is realized by enriching the connotation and extension of mobile phone brands. )

3. Emphasize the emotional factors of "connecting the society with communication" and highlight "culture behind the brand" and humanized setting.

Part III: Activity Settings

First, the outdoor booth layout

1, street layout:

Hanging banners (each with a different slogan) every 80 meters and 3.5 meters on the street facing the terminal store, one * * * three banners. They are "listen if you like and show yourself", "let her/him listen if you like her/him" and "do it if you like, and be a creative pioneer of CRBT"

2. Stage layout:

1 meter high, 4.5 meters long and 2.5 meters wide, covered with red carpet.

The background is 4.5 meters long and 2 meters wide.

Mobile phone shop May Day activity theme scheme III. Activity time:

20xx May1-20xx May 3rd

Second, the venue:

Xxx mobile phone store

Third, the purpose of the activity:

In order to enhance the image and brand of the store, as well as its popularity and sales. Therefore, the competition in the mobile phone industry is fierce, and all mobile phone families should increase sales. Therefore, this promotion activity can take May Day as the theme and May Day as the planning origin, and formulate corresponding promotion plans.

Fourth, the preparatory work:

1. The store needs to prepare promotion models of various brands, styles and functions;

2. Learn in detail whether the manufacturers have promotional activities, and let the models promoted by the manufacturers be the highlights, which can effectively reduce costs;

3. Sales personnel training, which includes special training for targeted vehicles to increase sales during the event;

4. Advertising media: leaflets (A4), storefront outreach edition (size to be determined) and newspaper media (to be determined);

Verb (abbreviation of verb) activity information:

1, invest considerable money to buy gifts, and attract potential consumers from the gifts;

2. Seek high-level hosts from the society, and mobilize passers-by to participate in activities when roadshows are not popular;

3. Prepare some simple questions and games about May Day, so that consumers can see the expectation of winning the prize, thus mobilizing customers to participate attentively;

4. According to consumers' psychology and habits, design a simple and fun game: invite customers who are interested in participating in the activity to write an information contest and write "laborer, you have worked hard." Send to the specified number. The writer with the shortest time wins and sets up awards;

May1-May 3, an original information contest was held in Shangdang Evening News, and the first, second and third prizes and finalists with the theme of "Labor Day" were selected; (TBD)

6. Hold an in-store purchase lottery: you can participate in the lottery by purchasing 1.500 yuan or above (including 1.500 yuan);

7. Launch group buying models: Nokia, Samsung, Sony Ericsson, Lenovo, etc. (model to be determined), the group purchase conditions need more than ten people;

Activity process of intransitive verbs:

Morning of May 1 day:

1, starting at 9: 30, firing guns, playing music, and the general manager delivering a speech;

2.9: 40 The host made an opening speech, announcing the start of the activity, and the etiquette company arranged to appear in the program.

3. 10: 10, the model will show the promotional models of this event;

4. 10: 25, the etiquette company arranged to appear in the program;

5. 10: 45, start the on-site knowledge quiz and give prizes;

6. 10: 00, the etiquette company will appear on the program;

7. 1 1: 30, the host will inform the audience of the opening time and activity information in the afternoon;

In the afternoon of May 1 day:

From 1 and 15: 00, the company will appear in the program;

2. 15: 30 to start the on-site information contest, award prizes, select winners and award prizes;

3. 15: 40, the company will appear in the program;

4. The subscription lottery will be started at 16: 00;

5. 16: 20 The company will appear on the program;

6. The activity ended at 17: 30.

Seven. On-site activity arrangement:

1, venue arrangement: set up a stage in front of the mobile phone store, provided that it does not affect the access to the store.

2. Personnel arrangement: only four people are arranged in each store, and two people in each class distribute leaflets, and guide customers to buy machines in the store, requiring strong conversation and expression skills; Have 1 field controller to ensure good communication with etiquette company; There is 1 gift keeper, and the winners are designated to distribute prizes as required; There is 1 traffic guidance to ensure the smooth passage in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

Eight, the event is divided into three parts to control beforehand and afterwards, and the problems that should be considered in each part:

1. Before the activity, personnel recruitment and simple training, agreement on promotion venue, communication and coordination with other departments, budget application for funds, venue safety issues, duration and time point.

2. During the activity, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. Evaluate the activity afterwards, analyze the profit and loss of the activity, and analyze the intangible income. If the promotion effect is obvious, it can be promoted again with the help of later holidays (such as August 15, National Day, etc.). ).

Note: the activity flow of this activity needs to be communicated with the etiquette company to determine its specific time.

Theme scheme of May Day activity in mobile phone shop 4 I. Activity form

Taking advantage of the heavy traffic during the 5. 1 holiday, stores in various regions of the province launched Jinli price reduction gift-giving and mobile phone tasting activities to promote mobile phone brands.

Second, participate in customers.

All retail customers in each region

Third, the venue.

Inside and outside all retail customers in each region.

Fourth, the activity time

20xx April 20th ~20xx May 7th

Verb (abbreviation of verb) activity background

Details of intransitive verb activists

Local hypermarkets: 4 ~ 5 placards; Distribution personnel/2 ~ 3; Local small retailers: distribution personnel /2~3;

Seven. Theme of the event

Mobile phone may day grab!

Eight. Active material carrier

Ink painting, fashion, banners, placards, gifts.

Nine. activity

1, surprise 1: mobile phone celebration 5. 1 plunge and grab!

2, surprise 2: mobile phone popularity storm to send a good gift!

3. Surprise 3: Music mobile phone tasting is polite!

X. active operation

The purpose of price reduction gift-giving activities: to attract consumers' desire to buy!

Operation details:

1. The company will adjust the price of some models and carry out price reduction activities before April 20;

2. From April 20th to May 7th, anyone who buys any mobile phone will be given a beautiful gift.

The terminal promotes unified speech:

Mobile phone price reduction gift!

Music mobile phone tasting polite purpose: increase the exposure of music series!

Operation details: Important contents of the activity: All purchases of mobile phones of Gionee Music Series, tasting in the store and outdoor showcase area will be given a beautiful small gift.

The terminal preaches unified speech: Tasting Music series mobile phones will give exquisite small gifts.

Terminal activity promotion requirements

1. Gift display: Gifts must be displayed in the most eye-catching places or counters, and the words "Gifts" should be affixed to the gifts;

2. The promoters shall uniformly publicize the promotion activities;

3. 3~6 POPs pop prices must be affixed to the models with reduced prices. The font is red.)

4. Post an activity banner;

5. 1 person will assist sales by posting counters;

6. Stop sending 1 P fans near stores and counters.

Outside the store:

1, the activity banner 1 must be posted outside the store;

2. 1~2 publicity showcase, 1~2 publicity tent and umbrella must be placed outside the store, and PP fan and model are placed on the publicity showcase to display key music series. To promote the showcase, there must be pro-promoters to distribute PP fans to explain product knowledge and promotion activities;

3. Organize the distribution of PP fans along the street outside the store, and stop consumers from giving gifts at the counter.