What are the sales promotion words?

Summarize the benefit transaction method: show all the actual benefits that can be brought to customers after the transaction is concluded, sort the matters that customers care about in order of importance, and then closely combine the characteristics of products with the issues that customers care about.

For example, the customer is very concerned about crow's feet in the corner of her eyes, so it is good for her to emphasize that there is no crow's feet, and her face value has improved. Seeing how much younger she is, the customer will be happy and will urge the customer to finally reach an agreement.

Make it impossible for customers to refuse you: 1 If customers say, "I don't have time!" Then the salesman should say, "I understand. No one will think that time is enough. But as long as 3 minutes, you will believe that this is an absolutely important issue for you ... "

From the age, gender, clothing, professional characteristics. Different consumers have different needs for goods. Generally speaking, the elderly pay attention to convenience and practicality, middle-aged people pay attention to beauty and generosity, and young people pay attention to fashion and beauty; Workers like affordable goods, farmers like solid and durable goods, intellectuals like elegant and generous goods, and literary and art people like unique goods.

Preferential trading method, also called concession trading method, is a method to prompt customers to buy immediately by providing preferential conditions.

Please note the following points:

1. Introducing an easy-to-understand language in a language that customers can understand is the most acceptable to the public. Therefore, you should use more popular sentences in language use to make your customers understand. Salespeople's introduction to products and trading conditions must be simple and clear, and the expression must be straightforward. If the expression is unclear and the language is incomprehensible, communication barriers may occur and the transaction may be affected.

In addition, salespeople should also use the unique language and conversation style of each customer.

2. Tell stories to introduce everyone likes to listen to stories, so if you tell stories to introduce your products, you will get good results. Any commodity has its own interesting topics: its invention, production process, the benefits that products bring to customers and so on.

Salespeople can choose lively and interesting parts and string them into exciting and moving stories as an effective sales method. So Paul Meyer, a sales guru, said, "In this way, you can cater to customers, attract their attention, arouse their confidence and interest, and then achieve the purpose of sales without difficulty.